Tuesday, December 24, 2013

From Andy, ezseonews.com

Hi Peter
I just wanted to wish all of you who celebrate this time of a year
a Merry Christmas. I haven't been too active with the
newsletter in recent weeks, especially not the SEO side of things,
but I am hoping to put that right in the New Year. So much has
changed with SEO that making small mistakes can bring down your
site. Hopefully in 2014 I'll have time to write about the changes
that are happening with the search engines,Google in particular.

On another topic, I started a series of Createspace tutorials
on the website, but did not finish them. The good news is that I
have written up the entire process as a Kindle book. This book
will be free to donwload from all Amazon stores from tomorrow, 25th
December, for 5 days.

Here are the links for that:
http://www.amazon.com/dp/B00HG0GE0C
https://www.amazon.co.uk/dp/B00HG0GE0C

On other Amazon stores, just search for it using the ASIN number:
B00HG0GE0C

In the newsletter I sent out a few days ago, I told you about a
special promotion on my Kindle Publishing book, but it was US only
(and that means people living in the US, not people with Amazon US
accounts). I could not set this up on the UK store at the same
time because of an issue with Amazon, so I have set it up on Amazon
UK so that the book costs 0.99. This runs from today, 24th
December, 8AM GMT, until 27th December.

https://www.amazon.co.uk/dp/B00BEIX34C

And finally, tonight is Christmas Eve. If you've got kids, I
think they will really enjoy my children's story, "When
Golfo Saved Christmas". It's a short story that I wrote
for my own kids, and tonight is the best night to read it, just
before they go to bed. I have put it on special for this week at
$0.99 (or the equivalent in your currency).

Details here: http://whengolfosavedchristmas.com/

I hope you have a wonderful time (whether you celebrate Christmas
or not), and a great New Year.

all the best

Andy Williams
http://ezseonews.com

Correos 4
38410 Los Realejos
Tenerife
Spain

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Friday, December 20, 2013

EzSEO Newsletter #350

#######################################################

EzSEO Newsletter #350

Dr. Andy Williams

http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################

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IMPORTANT: You are receiving this email because you 0pted in to it.
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Hi Peter

I've had a lot of emails from people wondering where I have
been for the last couple of months. I'm not sick, and I
haven't given up on Internet Marketing, or SEO. Far from it.
However, I have been doing a lot of work on the book publishing
side of my business, and it will remain a major investment of my
time for the foreseeable future.

In this newsletter, I want to mention a few free tools I have been
using to increase my productivity, enhance my sleep and sort out my
spam comment problems. I've also got a special offer on my
Kindle Publishing book, plus news of my first fiction book that has
just been released.

In this issue:

1. Stop Spammers - A comment spam plugin that seems to work!
2. 7 Sticky Notes - A great free program for PCs.
3. F.Lux - Your computer keeping you awake?
4. My Kindle Publishing book on special offer for 2 days
5, My first fiction book released

For all this and more, read the newsletter online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-350/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #350 top right hand sidebar.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################
If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

##################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TIwszMxsbOw=

Wednesday, November 20, 2013

SEO Newsletter Vol 119: The End of Year Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 119 | November 20, 2013 This Month's News
  Feature
Book First Look: 'Content Marketing Strategies for Pros' Rounds up Experts
Author: Kristi Kellogg
 

Get an exclusive first look at Bruce Clay and Murray Newlands' new book, "Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines." This critical guide:

  • Explores all aspects of content marketing, including objectives, topic selection, blogging, images, videos, curation, live events, social strategy and the integration of paid, earned and owned media.
  • Offers insights and anecdotes from industry experts including Lee Odden, Jonathon Colman, Lisa Buyer, Andy Crestodina and Michael Brito.
  • Examines content marketing channels in 10 chapters, with a chapter-by-chapter breakdown available in this article.

Read More

  Back to Basics
Best of Conference Coverage: Four 2013 Takeaways That Will Carry into 2014
Author: Chelsea Adams
 

In our annual review of the best conference coverage of the year, we've identified trends that were hot topics on the search and social marketing conference circuit. More importantly, however, we've expanded on those trends with staying power, those which should be present in your 2014 online marketing strategy. Here you'll read:

  • How entity search is shifting the search landscape and what that means for your search strategy.
  • What it means that Google is becoming a resource that provides answers, not just links.
  • How Google Glass and other wearable tech will mean changes to the way users access the Internet, and the way SEOs optimize.

Read More

  Facebook + SEO Workshop by SEJ
An Evening of Search + Social Marketing in San Francisco: Rare Opportunity to Learn from Bruce Clay and Facebook Director Matt Idema
 

Bay Area marketers and Internet savvy business owners — you think you know online marketing but you might be surprised after an evening with SEO Bruce Clay and Facebook Director Matt Idema.

On Dec. 3 from 1-5 p.m., attend a rare, limited engagement opportunity to get advice about advertising and audience outreach on Facebook, straight from a Facebook insider and thought-leader. Matt Idema, Facebook Director, Monetization Product Marketing, will show the audience how to leverage Facebook's advanced audience targeting and high performing retargeting network. Facebook's unique role in online users' lives makes it a highly effective direct response marketing channel ripe with opportunity for ecommerce.

Bruce Clay will also present a crash-course in driving targeted traffic to a business's online presence through organic, on-site optimizations. Bruce's SEO training is 5-star rated, with attendees of all experience levels regularly reporting immediately actionable takeaways.

Workshop attendance is limited to 50 to maximize face-time with the presenters and ask questions. At 6 p.m., join Clay and Idema at The Creamery for a meetup open to all. Search Engine Journal is your host for the day's events.

Read More

Read the Full Newsletter

Hot Topics

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


Special Training

Search + Social in San Francisco: One-time, limited seating workshop with Bruce Clay and Facebook's Matt Idema

Top Blog Posts

Matt Cutts at Pubcon Las Vegas 2013


Code Typo in Google Analytics Demographics and Interests Reports Snippet


How to Leverage Google+ Posts in Google News

Connect with us:
RSS Facebook Twitter LinkedIn YouTube

SEOToolSet

©1996 to 2013 Bruce Clay, Inc. All rights reserved.


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Bruce Clay Inc | 207 W. Los Angeles Avenue, Suite 277 | Moorpark, CA | CA | 93021

Thursday, October 31, 2013

Peter, how is your SEO now?

Internet Marketing Secrets
October 31 2013
How is your SEO now?


Peter,

Google is sick. Their search results
suck. They're worse now than they've
ever been.

They've gone off the deep end, focused
like a laser on brands and fresh content,
but it didn't change anything. The
content farms prevail no matter what
they do. Or is it what they really want?

In trying to 'algo' their way to a better
search experience, they've thrown baby
out with the bathwater and 90% of good
websites along with it. What remains is a
mashup of brands and authority sites,
with little variety in search results.

Even if you've been an angel, using best
practices, all original content and white
hat strategies, none of it matters to
Google lately. If you're not a major
brand or content farm, you're out
of luck.

A quick case in point. When I Google my
name, I'm not found. Before you could
find Michael Campbell the consultant
(that would be me), a high school
principle, the football player, the
ombudsman, an inmate, photographer,
the artist and several others. We each
had one listing in the top 10 results.

Now, the only search results coming
out of my data center are for Michael
Campbell the golfer and the radio talk
show host. That's two people, or brands,
hogging ALL top 10 results and well onto
the second page.

Don't get me wrong, this isn't about me.
It's about the millions of people like
me, who used to show up, but don't
anymore. Well... unless they are working
for a major brand, or a portal like a
newspaper, magazine, or some other
content farm.

Another case in point is my book on road
trips. You would think the website of the
guy who actually went on a six month road
trip, who drove across Canada and back
through the USA would have some
authority. Not anymore.

In addition to the website, I wrote a
book on Planning Road Trips which sells
on Amazon. You'd figure if the website is
missing, at least the book would have
some authority and be found in Google's
search results. Nope.

(Again, this isn't about me. It's about
the thousands of independent authors and
content producers like me, that had their
books and websites suddenly disappear
from Google's search results.)

What you will find in the search results
now, are thousands of articles produced
by contracted employees of the major
portals. They are written for the masses,
because they read at a mere grade six
level. I call them fraudicles, because
the whole thing is a facade for Google's
AdSense revenue.

They have tips like, "Planning a road
trip? Tip one, be sure to pack snacks and
bring water." Gee... no kidding... what a
mind blower... bring snacks and water on
a road trip... who'd a thunk it?

I'd laugh, but it makes me want to puke.
So does the fact that a major portal, a
household brand, tried to recruit me to
head up their spam... er... I mean
content farm 'frauduction' department.

Here's what they do. They target every
keyword over a dollar fifty. They have
thousands of contracted writers. They
pump out keyword rich fraudicles at the
rate of 50 - 100 per day. They then post
these articles on their portal, to get
AdSense revenue in the expensive
keyword categories.

It's a lucrative shill. I don't know if
Google's oblivious to the madness, but
one thing is for sure, there's no denying
that they are a revenue sharing partner
in it.

These portals are producing spam by the
caseload. But because Google is favoring
authority and freshness, these sites have
gone into overdrive, filling the search
results with drivel. You and I, not
having the authority, the production
capacity, or freshness in mass, cannot
keep up.

In addition to this madness, Google has
nuked all link building that comes from
the webmaster. So in other words, if the
link is something the webmaster
initiated, it's not considered spam, but
weightless, meaning it doesn't count
towards your rankings. The only link they
value, is if someone has linked to your
content on their own merit.

So what does that mean? A lot of links
are now becoming useless. It includes
links that:

- have anchor text matching domain names
- have anchor text matching page titles
- are out of context with their content
- come from article directories
- come from press releases
- come from paid links of any kind
- come from website directories
- are in sidebars of other websites
- come from any webmaster's effort

So what can you do about it?

You could read hundreds of articles and
blog posts. But chances are, they were
written by SEOs, who get their intel by
reading the posts of other SEOs. So what
you end up with are publicly regurgitated
aggregates of aggregates.

What you need are tested strategies and
tactics. What you need are proven
results. A community of SEO experts who
play their cards very close to their
chest, then share their findings, but
only with members of their guild.

For me, that group is the SEO Revolution
headed by Jerry West. I've been a member
of his private site for as long as I can
remember. It's my source of SEO news.
It's how I keep up on changes that
matter. It's where I get my actionable
advice.

I've managed to claw my way back into
the top 10 for this newsletter. Yes, even
after 15 years of publication, it got
bumped out of Google's search results by
a plethora of mindless fraudicles. So if
I'm not safe, even after 15 YEARS of white
hat grinding and publishing, no one is.

It's time for a revolution. An SEO
Revolution. It's the only SEO community
that matters. It's the only source of
intel you'll want, starting today.

Go: http://www.dynamicmedia.com/seo

Not working? Click: http://bit.ly/Hg0Bbw

There is hope. If you want to get your
rankings back and maintain them, join the
SEO Revolution now.

Michael


Michael W. Campbell, CEO
Dynamic Media Corporation
http://www.dynamicmedia.com
Phone: +1 (360) 450-5880
Skype: dynamic888

Copyright 2013 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
#663
- 4974 Kingsway Ave.
Burnaby BC Canada V5H 4M9






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Wednesday, October 23, 2013

SEO Newsletter Vol 118: The Future Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 118 | October 23, 2013 This Month's News
  Feature
5 Internal Resources to Mine for SEO Content
Author: Virginia Nussey
 

Following a heavy conference season, an overarching theme emerged, tying together all the tactics and big picture points-of-view. In short, strategizing in silos is out. Read why:

  • (Not Provided) is not the end of SEO. The effect of (not provided) is a focus on core tenants of SEO strategy, rooted in carefully designed architecture and data-driven content development.
  • Changing search technology is driving search behavior change. The effect of conversational search and wearable devices must be accounted for.
  • Google will have you beat with direct answers for queries with straight-forward answers. Shift away from thinking about drawing visitors to your site through search and toward building relationships.

Read More

  Back To Basics
Why Siloing Is Important in a PageRank Toolbar-Free World
Author: Chelsea Adams
 

Matt Cutts released a Google Webmaster video this month discussing PageRank's decreasing usage. Cutts said that "over time, the PageRank indicator will probably start to go away a little bit." Even if PageRank goes away entirely, the concept and principles of PageRank will remain. This back-to-basics article discusses those principles and the importance of siloing as it relates to PageRank. Learn:

  • Why PageRank matters, even though the PageRank indicator is on its way out.
  • What constitutes "good architecture."
  • How to successfully set up a silo.

Read More

Read the Full Newsletter

Hot Topics

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


Conference Training

Conference Training

Top Blog Posts

Penguin 2.1: What's New With Google's Angry Bird


What Is Google PageRank and How Is It Earned and Transferred?


4 Thank You Page Examples That Got It Right

Connect with us:
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©1996 to 2013 Bruce Clay, Inc. All rights reserved.


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Friday, October 18, 2013

EzSEO Newsletter - 2 Quick Updates

#######################################################

EzSEO Newsletter - 2 Quick Updates
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi

Yesterday I posted a video called "Is LSI still important?" on
my site. Unfortunately, I got an email from someone saying
that the video was not visible on his iPad. Sure enough, when
I checked on my iPad, only a white box was visible where the
video should have been. I have therefore added a direct link
to the Youtube page for the video, but I think I have also
fixed the problem. iPad users should now see the video on my
website. The problem, it seems is in the code that Youtube
give us to embed the video. If you have a similar problem,
check out the embed code. Youtube adds the source of the
video like this:

"src="//www.youtube.com/embed"

Notice that the "http:" is missing from the URL. If you add
the http: back in, the video appears in your page. This works
for both the new embed code and the old.

If you tried to visit my page earlier on your iPad (or maybe
iPhone) and could not see the video, please try again:

http://ezseonews.com/lsi-themeing/is-lsi-still-important/

OK, one other heads up.

Earlier in the week I told you about the Ultimate Social
Plugin that Matt Garrett had released. I also told you that
the price was going up periodically, and at midnight tonight,
it goes up to full price. The version I bought is the Multi-
site license that allows me to use the plugin on 25 sites.
That currently costs $67, but at midnight tonight, it will go
up to full price of $97. The developer version (unlimited
sites) more than doubles to $197. If you are interested in
this plugin, get it in the next couple of hours while it is on
special:

http://ezseonews.com/usocialmg

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter
will also be put up on the web version of the newsletter with
a link to your site if you want it. That's extra free traffic
for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may
receive a commission.

The contents of this newsletter is copyright 2013 Andrew
Williams. If you want to republish any of the articles, you
must get permission from the author.

This newsletter disclaims all responsibility for the
advertising copy or the product advertised. You cannot rely on
the fact that the newsletter has examined the product or
recommends or endorses the product, unless it clearly says
that it has, when you make your decision whether or not to
purchase the product or interact with the advertiser. You are
advised to do your own investigation before buying.

#######################################################



Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAxsrEzsjGw=

Thursday, October 17, 2013

EzSEO Newsletter - Is LSI Still Important?

#######################################################

EzSEO Newsletter - Is LSI Still Important?
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

With yet another major Google update recently called Hummingbird,
there is one question I get asked a fair bit. It's mainly from
people thinking of buying my Web Content Studio tool. The question
is this:

"Is LSI still important for ranking in Google?".

To answer this, I recorded a video with some experimental data I
collected this week. You can watch the video here:

http://ezseonews.com/lsi-themeing/is-lsi-still-important/

If you have comments or questions, please leave them in the
comments section at the end of that post.


all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################



Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAxszJyMDOw=

Monday, October 14, 2013

EzSEO Newsletter - Ultimate Social Plugin?

#######################################################

EzSEO Newsletter - Ultimate Social Plugin?
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

During the last week or so, I wrote a review about a social
locker plugin for Wordpress
(http://ezseonews.com/review/social-locker-review/). That
plugin can lock away some content on your posts and only show
the content if someone shares your page through a social
channel like Facebook, Google+ or Twitter. These types of
social signals are now highly coveted as search engines appear
to have turned up the power of social sharing in their ranking
algorithms. I love the social locker plugin, but it has
caused a problem on one or two of my sites with conflicts with
other Wordpress social plugins.

Earlier today, I saw a new plugin that was released by Matt
Garrett in the UK. I am sure, if you receive a lot of IM
newsletters, that you will already have heard of it. It's
called the Ultimate Social Plugin. What I love about this
plugin is that it includes a social locker feature, plus a
whole stack of other social features (check out the sales page
for a full list) That should mean I can now replace all of
my multiple social plugins with a single one, which should
reduce conflict issues. The only thing is, I only heard about
this plugin today, and the price is increasing every 24 hours
or so. I would have liked to have done a full review before
recommending it, but if I wait for that, the plugin will have
increased in price, even doubled what it is right now, until
midnight tonight.

There are three versions of this plugin. Single site, multi-
site and developer. The multi-site license allows you to use
the plugin on 25 sites, so that is enough for most people. If
you need more than that, go for the Developer which has no
limits.

Right now, the multi-site license is $47. However, tonight at
midnight it goes up to $67, and on Friday, the price goes up
to $97.

I will be installing it on a site of mine later this week, so
should be able to provide a full review. For more details on
this plugin, and to watch an intro video, go here:


http://ezseonews.com/usocialmg

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter
will also be put up on the web version of the newsletter with
a link to your site if you want it. That's extra free traffic
for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may
receive a commission.

The contents of this newsletter is copyright 2013 Andrew
Williams. If you want to republish any of the articles, you
must get permission from the author.

This newsletter disclaims all responsibility for the
advertising copy or the product advertised. You cannot rely on
the fact that the newsletter has examined the product or
recommends or endorses the product, unless it clearly says
that it has, when you make your decision whether or not to
purchase the product or interact with the advertiser. You are
advised to do your own investigation before buying.

#######################################################



Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAysnIwM7Mw=

Thursday, October 10, 2013

EzSEO Newsletter - KISS?

#######################################################

EzSEO Newsletter - KISS?
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

I'll apologise in advance for the short notice, but I only
found out about this 2 days ago. I guess it's also mainly for
those in Europe, though anyone visiting the UK can benefit too.

My friend Martin Avis has organised another fantastic KISS seminar
near London, UK, for the weekend of the 19th & 20th October.
This is the second one, after an amazing event in October 2012.
What makes this event so exciting to me, is it's "product
creation" agenda, powered by 6 well-known marketers.

Regular readers of my newsletter know that I have spent more and
more time with my own product creation in the last year - Kindle
& CreateSpace books, and that this part of my business has
really taken off. Well, it just so happens that one of the
speakers at KISS2 is Christine Clayfield who makes 7 figures a
year! Christine has around 80 self-published books to her name,
and she doesn't even write them herself. She outsources the
work. This is something I myself am starting to get involved in,
as it is a quick way to grow my own self-publishing empire.

Next up at KISS2 is Chris Payne, who was recently featured in the
UK's Sunday Times Magazine. You can read his story on his own
website here:
http://www.christopherjohnpayne.com/the-lifetools-story/

Rob Cornish is another great UK marketer who has had a lot of
success in more traditional Internet Marketing. At KISS2, he will
be talking about his software business, and you guessed it, he
cannot write any code himself. He'll tell you about the $300
investment that turned into more than $30,000 in sales.

Neil Stafford is another speaker at KISS2, and he'll tell you
all about using Public Domain books and turning them into products.
Neil will tell you everything you need to know to accurately
determine if something is in public domain, and then how you could
use it to create your own successful business. Oh, and I should
add that everything Neil teaches is 100% legal, backed up by his
own UK & US lawyer teams.

Two other speakers at the event are Sarah Staar and Cassie Hicks
Kerr who will cover other aspects of product creation, selling your
products and building your business.

The last speaker is Martin Avis himself. He has been a friend of
mine for a few years now, and is one of the good guys online.
Martin has a wealth of knowledge on many aspects of online
business, and has run his excellent Kickstart newsletter for as
long as I can remember.

I really wish that I had heard about this seminar earlier, because
it is one that I would have gone to myself. Maybe next year Martin!

Since Martin had to book the venue and organise special deals on
accommodation, there are limited spaces. Once they are gone, they
are gone.

If you have any more questions, you can use the contact form on the
KISS2 site.

To read more about KISS2 and the speakers, to contact Martin, and
to sign up, go here:

http://ezseonews.com/ma-kiss

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAyszKysTAw=

Monday, October 7, 2013

EzSEO Newsletter - Two new articles

#######################################################

EzSEO Newsletter - Two new articles
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

This is just to let you know that I've posted two new articles
on the site.

Firstly, I've written a review on a nice Wordpress plugin that
could help bring you more visitors and improve your rankings. This
is 100% legit from an SEO point of view. Read the review here:

http://ezseonews.com/review/social-locker-review/

Also, the next tutorial in my Createspace publishing series here:

http://ezseonews.com/createspace-tutorials/7-using-the-price-calculator/

If you have any questions or comments, please leave them after that
post.

You can find all Createspace tutorials here:

http://ezseonews.com/seo/createspace-tutorials/


all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2012 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################


Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAwsHGysbOw=

Friday, September 27, 2013

EzSEO Newsletter #349

#######################################################

EzSEO Newsletter #349

Dr. Andy Williams

http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

In this issue:


1. Adding a new title to Createspace.

2. Marketers selling their Kindle courses often prove they are not
successful, but hope you are too stupid to realize it.

3. My Book Editor - Q&A plus a special deal.


Hi Peter
Wow! Time really does fly. It's been a while since I wrote a
newsletter, so I've been at work today to get the next tutorial
out in the Createspace series.

The second article could just as easily be called "How to spot
Kindle course scams". Luckily, I'll show you how to use
the marketers "proof" of their success to your advantage
to see if they really are doing as well as they say they are.

Finally today, I've been chatting with my book editor as
he's just finished two more of my books. I had a few questions
to pass on from readers of this newsletter, so I've got those
answers for you. I've also managed to arrange a special deal
for writers needing their work edited.

For all this and more, read the newsletter online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-349/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #348 top right hand sidebar.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################
If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAzMrGwMLKw=

Thursday, September 26, 2013

Peter, are you ready?

Internet Marketing Secrets
IMS #230 - September 26 2013
Are You Ready to Double Your Sales?


Peter,

In this edition of IMS:
1) Increasing your optin ratios by 44%
2) Google's stance on content curation
3) Google warns about AdSense sites
4) Thesis rocks the Wordpress world
5) Proximity marketing sans internet
6) Press releases degrade to junk mail
7) Are you ready to double your sales?

- - - - -

Where Are You Now?

Let me ask you a quick question before we
dive into the newsletter. Are you better
off now than you were a year ago?

If not, what you need is a fresh
perspective. A new set of eyes for
creative problem solving. Some people
and businesses I coach every week,
others need just a single consultation
to get back on track.

Ten days ago I helped a struggling
janitorial supply company. All it took
was a little brainstorming and a slight
improvement to the way they write web
copy. The result was a 30% boost in sales
in less than a week.

So if you have any challenges facing your
business, I want you to know that I'm
just a phone call away. It's a good
investment, no matter what projects you
have coming up.

You can call me now at: +1 (360) 450-5880

Skype instant message me at: dynamic888

- - - - -

How to Increase Your Optin Ratios

I ran a month long test on several
websites. I was curious if the optin on
the home page, would still perform better
than the one in the side bar. For the
test I followed the example in Ultimate
Heatmap (available from Amazon) and put
the form in the left sidebar.

56% of subscribers came from the inline
form that only appears on the home page.
44% used the sidebar, which appears on
every page of the site. This proves that
an inline form on the home page is still
the single most powerful place to put
your form.

If you remove the sidebar form, the
signup to unique visitor ratio falls
dramatically. So in other words, don't
use one or the other, put optin forms in
both places.

To create the optin forms, I use Aweber.
They have been my email system since
1998. They've been around long enough to
know what they're doing, and I highly
recommend them over the competition for
deliverability and reliability.

Aweber: http://www.dynamicmedia.com/aweber

Oh... one more thing... don't believe in
the taunts from the social media pundits.
Permission based email marketing is not
dead, or even sleeping. In a world of
distractions, where attention is
currency, email is the gold standard.

- - - - -

Google's Position on Content Curation

Yes, content curation is ok. Matt Cutts,
Google's head of spam prevention said,
"Produce high quality stuff. Don't just
reprint stuff you find on the web.
Curation is not syndication. Use 100% all
original commentary. Use discretion,
because curation must be mostly original
content. Focus on the value add."

In addition, he said, "Don't slab up RSS
feeds, or press releasees, or keyword
searches, because they don't add any
value. Don't have automatically generated
content, spin stuff, or scrape results."

There you have it. Google says it's ok to
collect stuff, sort it, and provide links
to the best in class for your audience.
It's also ok if you write your own
commentary, interjecting opinions,
explanations, discussions, narratives
and reviews.

So think about the different ways you can
provide unique info, while following the
rules, and you should do well in search
results. Just be sure to follow 'fair
use' guidelines by quoting only brief
passages and by allowing comments on
every page that contains quoted content.

- - - - -

Google Warning Shots About AdSense

Google announced that you cannot put
AdSense ads on, near, or around third
party content. In other words, if you
don't own the copyright, or have express
permission to monetize the content, you
can't put ads on the same site as that
content anymore.

In addition, you can't frame content from
another site, or have ads on a site that
links to pirated content. The bottom line
being, if your site contains words,
videos (including Youtube videos), sounds
and images that aren't yours, you cannot
monetize it with AdSense.

Typical of Google, they didn't get into
details but left it vague and open to
their interpretation. So if you have a
Youtube video curation site, you might
consider monetizing using affiliate
programs, instead of AdSense, or face
whatever consequences Google has in mind.

- - - - -

Thesis Continues to Rock Wordpress

Last month I stated that Thesis had
regained its title as my favorite
Wordpress theme. I like it so much that
rave testimonial caught their attention
and is featured on the DIY Themes
home page.

But my excitement gave way... to
amazement. It's hard to believe that I
don't need help coding anymore. Every
single layout that I want to test, I can
do myself with a few mouse clicks.

If you're a fan of my Ultimate Heat Map
research, you know what I mean. Prior to
Thesis 2.1, you had to use Jedi mind
tricks to bend the CSS to get the layouts
you wanted.

Now it's easy to put widget areas in
custom templates, so you can have
recurring ads appear wherever you want.
You can also move the menu bar around and
further customize your look with what
they call Boxes.

Oh, there's one more thing. Unlike some
major Wordpress theme makers (you know
who you are) Thesis honors it's lifetime
members. They won't go back on their
promises.

So if you're ready to get true drag and
drop design freedom that you've always
wanted, get Thesis 2.1. You won't
regret it.

Get it: http://www.dynamicmedia.com/thesis

- - - - -

Proximity Marketing, No Internet Required

Coming soon to iOS7, is new technology
and software, which bypasses the internet
to reach consumers. This 'proximity
marketing' relies on pushing near field
(within 100 meters) signals through
bluetooth and permission from the
consumer in order to work.

An example would be a grocery store,
which sends sale notifications to your
mobile device, based on the isle you
happen to be visiting. It can also send
greetings upon entering the store, remind
you of past purchases that are currently
on sale, or send coupons that you can
redeem upon checkout.

Since the proximity doesn't rely on the
internet, the technology can be micro
managed at the retail level. But it can
also be managed over a network and
deployed over the internet, to thousands
of retail locations at the same time.

- - - - -

Press Releases are the New Junk Mail

Links from press releases don't work
anymore. If you put links to your website
from the release, it could get a two week
drop in rankings in Google. That's the
conclusion from two separate tests, but
at least the penalty is temporary.

The bigger problem lies in getting your
press release noticed. The press release
services compromised their future, for
short term gain, by selling packages that
allow one press release per day. That
opened the door for spammers, who quickly
dumped their dung into the last oasis of
links in the Google desert.

The proof is in the twitter stream. If
you monitor it phrase 'press release' it
can flow as high as 400 mentions per
minute. So with over 100,000 tweets per
work day, it means that there's little
hope of getting noticed.

The best way to get noticed, is to write
the release, but not use a release
service. Dig around the publications you
are trying to reach, find out who the
editors are and email them directly one
at a time. The more you focus on the
relationship, the more likely your
release will get read and published.

- - - - -

Ready for a 200% Increase in Sales?

I keep getting asked if I have a
mentorship program. Yes I do.

Just call me for coaching once a week.
No appointment is required. Just ping me
on Skype and we talk, the moment you
want some advice.

What? You think I should repackage my
coaching as 'mentoring' and charge 10
times as much? LOL... sorry!

I've been a marketing consultant since
1988. I don't believe in compromising my
integrity, or reputation for a short term
gain. I don't play that game. Never have.
Never will.

Mentoring is simple. Call me each week.

We'll take a look at where you are now
and where you want to be a week from now.
I'll assign work based on progress and
help motivate you towards your goals.

You can find out more about the coaching
and mentoring programs here:

Go: http://www.dynamicmedia.com/advice/

BTW... virtual business like affiliate
marketing and ebook publishing are just
one path to success. The majority of the
people I mentor have real 'dirt world'
businesses, that ship physical products.

This week I helped a company that
sells water filters, increase conversion
rates from 6.5% to 13.5%. That's more
than double. So that's a 200% raise,
double the revenue, from a simple one
hour phone call.

Are you next?

Michael


Michael W. Campbell, CEO
Dynamic Media Corporation
http://www.dynamicmedia.com
Phone: +1 (360) 450-5880
Skype: dynamic888

Copyright 2013 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
141-6200
MCKAY AVE, UNIT 663
BURNABY BC CANADA V5H 4M9






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Tuesday, September 17, 2013

SEO Newsletter Vol 117: The Back to School Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 117 | September 17, 2013 This Month's News
  Feature
Engagement Objects Idea Generator for Content Marketing
Author: Virginia Nussey
 

Content needs something extra special to stand up to shrinking attention spans and high demands to be entertained — engaged, if you will. Engagement Objects are a class of content with a magnetic pull to keep a visitor on your site and interested in your brand messaging. The challenge can be developing them for your brand, so start here with:

  • Questions to point you to creative content that serves your specific conversion goals
  • Concrete ideas for content that captures your audience, such as unconventional videos, images and presentations
  • The exact tools to generate image macros, on-screen tutorial videos, live online events and interactive infographics and data visualizations, to name a few

Read More

  Back To Basics
How to Set Up Google Webmaster Tools
Author: Paula Allen
 

Google Webmaster Tools is an indispensable resource for SEOs. Want to know why your pages can't be found through search? GWT is a great place to start looking for answers. It's also Google's hotline to communicate any issues or penalties with your site. For those who have never set up Google Webmaster Tools, use this article to discover:

  • How to set up GWT from start to finish, with step-by-step pictures
  • Which methods you can use to verify site ownership
  • All the free diagnostic tools and reports available to website owners through GWT

Read More

Read the Full Newsletter

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3 Tools that Get Your Content Shared: Easy As 1-2-Tweet


Why Yahoo!'s "30 Days of Change" Reminds Me of OJ Simpson, and 4 Ways They Could Have Done It Better

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