Search Engine Optimization: October 2016

Wednesday, October 26, 2016

EzSEO Newsletter - Google Outbound Link Penalty?

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EzSEO Newsletter - Google Outbound Link Penalty?

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g

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Hi Peter

What's all this about a Google "Outbound Link Penalty"?

I have been hearing a lot of noise recently about Google penalizing web sites for outbound links. It's nothing new, and it's not something you probably need to worry about. I have written up a short discussion about this on my site which you can read here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=6fYWpTl4mXzdr1CcGo_G6Q

If you have anything to add to that, please leave your thoughts in the comments section.

And finally, a heads up. If there is anything you want to learn, now is a great time. Udemy have just started a $10 sale where you can get most Udemy courses for just $10. Here is a link to explore the courses for yourself. This $10 sale runs until the end of October.

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=OHhKQVeYkH_k5WxHfUxZrA

That's all for now.

Have a great week.

Cheers

Andy
http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g
http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=c7Umo.j9HrOpI7v3DzeheA

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

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Tuesday, October 18, 2016

Your Google news fix: Voice search SEO & new data in GA and AdWords

SEO Newsletter | Vol 149 | October 18, 2016

This Month's News

Feature
How to Optimize for Google Home NOW #OKGoogle

Google Home, the latest voice-controlled home virtual assistant, made its debut this month.

The future of digital marketing will undoubtedly be affected by the rise of Google Home, Amazon Echo and Apple Home. With smart home technology eradicating the need for a screen, let alone ten blue links, how can brands and businesses optimize for search?

Read on to find out:

How Google Home will impact interaction with search results
How Google Home will change your SEO strategy
Why being an indispensable resource and understanding your analytics are more important than ever

Back to Basics
Watch Out for These New AdWords and Analytics Features, Tools and Data Announced by Google

Want to know what new features are slated for release in Google Analytics and AdWords?

Advertisers need to know about these changes, straight from the mouth of Google VP of AdWords, Jerry Dischler:

Expansion of the store visits metric which helps businesses track online visits driven by digital activity
Changes to remarketing lists for search ads (RLSA) including cross-device retargeting of search and display ads
Roll out of demographic targeting (gender and age) for search ads
Similar audiences for search available in beta

Everyone should test the new features and tools for analytics platforms announced by Google's measurement and analytics senior director, Babak Pahlavan:

A new metric, session quality score, in Google Analytics which predicts the likelihood of a visitor making a transaction on your site or app
A free version of Optimize 360, a testing and personalization product
A free version of Data Studio, a collaborative report builder
Additional data sources in Tag Manager

Read our report of all these changes as they were announced live and on stage at the search marketing conference SMX East.