Search Engine Optimization: June 2011

Thursday, June 30, 2011

EzSEO Newsletter # 312

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EzSEO Newsletter # 312
Andy Williams

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In this issue:

1. Google PR update

2. Paypal locked my account, TWICE.

3. Healthy Wealthy Affiliate Update & Questions answered.

4. Martin Avis Article - A Must read!

5. My New Course - an Update

Hi Peter

I've just got back from a short break in the south of the island
where it was really hot. I spent most of the time sitting in the
shade while my wife and kids plastered themselves with factor 50
sun cream and played by the pool. I am really not a sun person!

While I was away, I did check email on my mobile phone, and one was
from "Paypal" saying my account had been locked. I immediately
deleted it thinking it was a scam. However, without my computer I
could not be sure because I could not remember my Paypal password
(I use Roboform for that). I had recently had my account locked,
and it was very scary after reading horror stories, so I spent the
rest of my holiday worried about what I would find when I got back.
On my return, I was relieved to see that it had just been a scam.
However, it's a coincidence that one of the books I took with me to
read on the holiday was called Paypal Buddy - a kind of guide to
prevent your account being locked and what to do if it is. I'll
tell you about that in the newsletter.

I also have some answers to questions I received after promoting
Johnny G's "Healthy Wealthy Affiliate" course (the price for this
course goes up TOMORROW, 1st July!), plus some news about my
forthcoming course and a possible starting date.

You can read this issue online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-312/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #312.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://www.keywordresearchlab.com/
http://affiliate-minder.com
http://improdigy.com

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If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your site
as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2010 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

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Peter

Correos 4
38410 Los Realejos
Tenerife
Spain

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Wednesday, June 22, 2011

EzSEO Newsletter # 311

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EzSEO Newsletter # 311
Andy Williams

http://ezseonews.com

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In this issue:

1. Reader's question about Post-Panda Content.

2. A course that guarantees success?

3. A joke to finish

Hi Peter

In this newsletter I want to answer a question that I was sent
about writing content for your website in the aftermath of Google's
Panda update. One reader sent in her formula for great content, but
despite writing very informative articles using her system, it's
not enough if you want your sites to be a long-term business. I'll
explain why.

Also in the newsletter I want to tell you about a course that I
subscribed to that guaranteed to make me my first affiliate sale. A
lot of stuff is done for you, and in fact I did very little and
didn't even follow the guidelines in the course, yet I made two
affiliate sales from the system in the very first month. If I had
actually followed the course, I could have done so much better.
The guy who runs the course is a super-affiliate in health niches,
and he is your guide & mentor.

You can read this issue online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-311/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #311.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://www.keywordresearchlab.com/
http://affiliate-minder.com
http://improdigy.com

#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2010 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

#######################################################

Peter

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0jAxMTEwcrAw=

Thursday, June 16, 2011

SEO Newsletter - Vol 92 - Panda 2.2, news from SMX Advanced and tales from in-house SEO.

Read this newsletter in your browser.

SEO Newsletter | Vol 92 | June 16, 2011

BruceClay.com


	FEATURE: Google Panda Algorithm 2.2 Coming Soon
	BACK TO BASICS: What You Need To Know From SMX Advanced 2011
	INTERNATIONAL: An SEO Turncoat
	THE USUAL: Coverage of this month's hot topics, shuffles, sound bytes, shindigs, attaboys and word on the wire.

FEATURE: Google Panda Algorithm 2.2 Coming Soon
Author: Jessica Lee

This month at the Search Marketing Expo (SMX) Advanced conference in Seattle, the Farmer/Panda Google algorithm update (now shortened to just "Panda") was once again the topic of conversation. Except this time, the discussion was around Panda version 2.2.

Matt Cutts, head of Google's Web spam team, confirmed that a new iteration of Panda (version 2.2) has been approved internally, but was not yet rolled out. There's some speculation that it's been rolling out this week, but no confirmation from Google has come as of press time.

Some of the things we know from the talk with Cutts at SMX Advanced is that a coming iteration of Panda is looking to address the problem of scraper sites outranking original authors. Scraper sites are those sites that take content from others and republish it to their own websites.

BACK TO BASICS:
What You Need To Know From SMX Advanced 2011
Author: Susan Esparza

June kicked off with the always informative SMX Advanced in lovely Seattle, Washington. The conference, which was limited to 1200 attendees, sold out more than a month in advance. If you missed out on the incredible sessions and speakers, fear not. Just as we always do, Bruce Clay, Inc. was there to liveblog the event as it happened. You can find all the coverage on the Bruce Clay, Inc. Blog but here are the highlights by session.

INTERNATIONAL:
An SEO Turncoat
Author: Marc Elison

Don't panic everybody, I am definitely not trading my virginal white hat for one of a darker colour but I didn't think anybody wants to see another SEO blog post or article titled SEO agency vs. In-house, but that's exactly what this is about. It has been just shy of a year since I left the comfort of Bruce Clay Australia to tread the very different path of an in-house SEO for a very large Australian organisation, and what an interesting year it has been. I recently ran into all my old cohorts from Bruce Clay Australia at SMX Sydney and besides discussing the shifting search-scape and the impact of the Panda update, it was suggested I should write a blog post to celebrate my 1 year(ish) anniversary of leaving Bruce Clay. I thought it was a great idea and this brings us to this article, comparing the different nuances and experiences from an agency SEO to an in-house one. So without further waffle, let's go!

Hot Topics

Introducing Schema.org

Major search engines Google, Bing and Yahoo! joined together for Schema.org, a service that provides more detailed, unified HTML markup for content contained within Web pages.

The goal: to help search engines better understand what's on a site and use that information to serve up specifics in the search results and provide a richer search experience.

Schema.org provides code that will help distinguish an item on a page by assigning data for people, places and things or reviews, ratings and creative works, to name a few.

At the keynote session at Search Marketing Expo (SMX) Advanced conference this month, debate about the "extra work" this markup presents to webmasters was discussed, and the fact that search engines are the responsible party for this work.

Bing's Stefan Weitz explained in the keynote session that data is scattered on the Web, and that the search engines need to gather all the data on something and reassemble it into an object.

For example, all the bits of data that's available about a stapler on the Web needs to be collected and reassembled into the object, stapler.

Schema.org reinforces the importance of the extra markup by stating that automatic data extraction can be error prone. And with regards to the extra work, Schema.org states that marking up all properties of an item is not necessary, but good practice.

This is because the more information that can be provided about something, the better the search experience for users.

Also verified at SMX Advanced: Schema.org markup does not factor into indexing, rankings or relevancy at the moment; but some speculate it could in the future.

Shuffles

Google has acquired Sparkbuy, a small Seattle company that aspired to be the Kayak of consumer electronics.

Bruce Clay, Inc. bids a fond farewell to our friend Christopher Hart and welcomes two new SEO Analysts. We're still looking to add the right people to our team so keep an eye open for future announcements on our Employment page.

Google partnered with HandsOn Network to bring tech to nonprofits.

Bing updated its Webmaster Tools this month. The Honey Badger update aims to "help the webmaster make faster, more informed decisions."

Shindigs

As SES Toronto comes to a close up north, next up on the conference circuit is SES San Francisco on August 15-18. Bruce Clay, Inc. will be there liveblogging, speaking and chatting at our booth, so we hope to see you there as well. As a bonus, there will be an author signing of our Search Engine Optimization All-In-One for Dummies. Get 20 percent off your registration with code 20BRU.

Bruce Clay will be presenting the popular SEO One Day Training at SES San Francisco in August. Don't miss out on this great opportunity to extend your conference experience and take advantage of expert training.

In the U.S., the newly updated SEOToolSet® standard and advanced training and certification dates for 2011 are as follows:

California Training 2011

July 11-15
September 19-23
November 14-18

SMX Melbourne will be held on November 16th and 17th for anyone in the online or search marketing field.

Bruce Clay Australia presents the upcoming SEO training courses in 2011:

One day training in Sydney: 15^th June.
One day training in Sydney: 7^th September.
One day training in Sydney: 2^nd November.

Attaboys

Google continues its work encouraging kids to love science and has announced its Science Fair finalists. Winners will be announced July 11, 6:00 PDT. The event will be streamed live on Google Science Fair's YouTube channel.

At SMX Advanced during the Overlooked, Underloved & Unknown Analytics session, Google announced that beginning this month, Google Webmaster Tools data will be available in Google Analytics, something marketers have wanted for a long time.

Commonwealth bank has appointed digitally savvy Dell marketer Andy Lark as its chief marketing officer. Lark is also a prolific marketing blogger with his own site "The Daily Lark"- he is thought to be the first CMO at a major Australian brand who regularly blogs.

Word on the Wire

Announced last month, Chromebooks are now available for pre-order at Best Buy, Amazon and other retailers.

Jay Samit of SocialVibe says that Farmville and other social games are responsible for the death of the soap opera.

According to the Wall Street Journal, Facebook is preparing for an IPO next year.

Techcrunch predicts that coupon site Groupon is poised for collapse because it's allegedly nothing more than a very expensive marketing campaign and bad for the small businesses it sells to.

Zuji Australia has teamed with Twitter to become one of the first Australian travel groups to utilize the social media giant's new sponsored tweet offering. Tweets offering discounted fares or other travel deals from Zuji will be listed higher up the chain. Such partnerships can help company's build on their social media presence.

Facebook is leading the social media pack. Facebook is king of Australia's social scene with 97% of social media users and 60% of all internet users using the site but businesses are only spending 5% of their total marketing budgets on social media.

If you have any questions or comments on any of the above Internet marketing news items or if you would like to suggest topics for future search engine optimization articles, please contact us at Bruce Clay, Inc.

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IMS #203 - How to SEO for YouTube - June 16 2011

Internet Marketing Secrets
IMS #203 - June 16 2011
How to SEO for YouTube

Peter,

A teenage girl's music video earned
over 250K in the first couple of months.
A quarter million! That total has probably
doubled by now. Not bad for a teenager!

How did she do it? With ads in the video.

As soon as you hit about 1,000 views,
Google will ask permission to advertise on
your video. When you login to your account
you'll see, "Apply for partnership to take
advantage of your popular video."

If you can make it into the "Featured" or
"Trends" section, you've hit the YouTube
jet stream. The highly coveted home page,
in front of millions of people.

To get there takes a mighty viral push.
You'll need to wrangle the support of all
your social networks, Facebook and Twitter
followers. Here's how...

SEO for your YouTube video depends on
four things:

- How many views you get
- How many thumbs up you get
- How many comments you get
- How quickly you get all the above

Keep in mind the following tips...

A view counts if it's over 5 seconds long.
Make the opening seconds surprise and
amaze.

Tell them in the text under the video,
to click on the thumbs up icon, aka the
"Like" button. Don't assume they know
what to do.

Make an emotional appeal to the viewer.
Ask them to leave a quick comment.
Even if its just a single sentence. Every
little bit helps.

Notes on Viral...

Most viral videos are funny, amazing,
surprising or entertaining. Without one or
more of these, your video will sputter on
the way to the jet stream.

How to Optimize Your YouTube Channel...

- Put your most important keywords in
the video title

- Repeat the keywords in the description
and tags

- Don't use a fancy design or border
around the video

- Keep the page design simple, with
a white background

- Make sure the video preference is
set to auto play

- Put a clickable links in video's
description (Facebook, Twitter)

Important Notes from TubeMogul.com
(The video syndication dudes.)

TubeMogul's data shows that video has a
short shelf life. They did a case study of
10,000 videos that had at least 1,000
views. The biggest traffic spike came at
three days.

They suggest that you put out a lot of
videos, because they peak early. The
maximum views come when you do a series
of short videos and upload a new one every
few days. Thursday afternoon and Sunday
evenings are peak viewing times.

They also suggest that you, "Put the name
of your brand in the video title, because
some services list only the title. It's
important to be consistent and put out
topically related videos, as it increases
your overall rankings in Google."

Additional Promotion

In addition to doing the SEO for YouTube,
ask your viewers to bookmark you on
Delicious. If you make it to their "What's
Hot" home page, you can get a boost of
extra momentum.

Be sure to monitor your keywords using
Google Alerts and the Twitter home page.
Participate in every discussion about you
and your brand. Link to the video
everywhere you comment.

Be voracious thank you note writers.
Jot a note every time someone mentions
you. Even if its just a couple of words to
say thanks. It goes a long way.

Remember what TubeMogul said, the
biggest spike comes at the three day
mark. So upload that video and spend
the next three days promoting it like
crazy, using the strategies I've outlined
above.

Who knows, maybe your video will hit
the jet stream and go viral. Say yes to
Google advertising and one silly video
could generate all the coin you need
for a lifetime. It happens to others.
It could happen to you.

take care,

Michael

P.S.

If you'd like uncover more secrets on
video syndication, they're waiting for
you here. This two minute video spills
the beans:

Start: http://www.dynamicmedia.com/combo/

Michael Campbell, CEO
Dynamic Media Corporation
Phone: +1 (360) 450-5880
Email: askmichael@mac.com
Twitter: http://twitter.com/dmcorp

Copyright 2011 Dynamic Media Corporation
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Wednesday, June 8, 2011

EzSEO Newsletter # 310

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EzSEO Newsletter # 310

Andy Williams

http://ezseonews.com

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In this issue:

1. Article Writing Guides

2. SENukeX v SEO Link Robot?

3. Feeding the Panda?

Hi Peter

Today I wanted to finally publish my comparison of SENukeX and SEO
Link Robot. I have also written a review of a new eBook that
promises to show you how to cope in the Post-Panda Google update,
and what you can do to future-proof your websites against future
algorithm changes. Is it any good? I'll tell you.

You can read this issue online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-310/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #310.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://www.keywordresearchlab.com/
http://affiliate-minder.com
http://improdigy.com

#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2010 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0jAwMnByMHBw=