13 proven steps for a content audit

Old content? Under-performing content? Here's what you need to do ...

Hi friend, Today on the Bruce Clay Blog, I posted The 13-Step Web Content Audit to Boost Visibility in the Search Results. Quality content is probably the most important ranking factor. Maintaining that is a challenge -- hence the need for content audits. But how do you evaluate each page? Here you go: https://bit.ly/3fHmsdX Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

5 reasons why a site loses rankings

When you see organic rankings fall, here are the possible reasons you need to look at ...

Hi friend, On the Bruce Clay Blog today, I posted 5 Things to Know When Your Site Loses Rankings. When organic rankings drop, it can hurt. Those hard-won keywords used to send lots of traffic and revenue to your site. Now, your content just isn't performing like it used to. If you're like me, you want to know WHY. Based on John Mueller's insights and my own observations, I think there are five possible reasons that a site loses rankings. Here they are: https://bit.ly/2HgDUJg Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

What is Google click fraud?

Be aware of this if you do any search advertising.

Hi friend, Today on the Bruce Clay Blog, I posted A CMO's Guide to Google Click Fraud in Less Than 5 Minutes. If your business uses Google Ads or another PPC platform, you need to be aware that click fraud is still alive and well. And click fraud is probably costing you money. Here's what you need to know: https://bit.ly/36JYx9t Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

Are you sitting on the gator?

Amazon sellers are in a precarious position. Here's why ...

Hi friend, My latest post on the Bruce Clay Blog is: Stop Sitting on the Gator: Up Your SEO or Amazon Will Eat You. Businesses that put the majority of their efforts into Amazon are in a precarious position. If they're neglecting their own website and SEO, they are setting themselves up for failure. Here's why: https://bit.ly/2I1gQhx Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription