Search Engine Optimization: SEO Newsletter Vol 119: The End of Year Edition

SEO Newsletter | Vol 119 | November 20, 2013

This Month's News

Feature
Book First Look: 'Content Marketing Strategies for Pros' Rounds up Experts
Author: Kristi Kellogg

Get an exclusive first look at Bruce Clay and Murray Newlands' new book, "Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines." This critical guide:

Explores all aspects of content marketing, including objectives, topic selection, blogging, images, videos, curation, live events, social strategy and the integration of paid, earned and owned media.
Offers insights and anecdotes from industry experts including Lee Odden, Jonathon Colman, Lisa Buyer, Andy Crestodina and Michael Brito.
Examines content marketing channels in 10 chapters, with a chapter-by-chapter breakdown available in this article.

Back to Basics
Best of Conference Coverage: Four 2013 Takeaways That Will Carry into 2014
Author: Chelsea Adams

In our annual review of the best conference coverage of the year, we've identified trends that were hot topics on the search and social marketing conference circuit. More importantly, however, we've expanded on those trends with staying power, those which should be present in your 2014 online marketing strategy. Here you'll read:

How entity search is shifting the search landscape and what that means for your search strategy.
What it means that Google is becoming a resource that provides answers, not just links.
How Google Glass and other wearable tech will mean changes to the way users access the Internet, and the way SEOs optimize.

Facebook + SEO Workshop by SEJ
An Evening of Search + Social Marketing in San Francisco: Rare Opportunity to Learn from Bruce Clay and Facebook Director Matt Idema

Bay Area marketers and Internet savvy business owners — you think you know online marketing but you might be surprised after an evening with SEO Bruce Clay and Facebook Director Matt Idema.

On Dec. 3 from 1-5 p.m., attend a rare, limited engagement opportunity to get advice about advertising and audience outreach on Facebook, straight from a Facebook insider and thought-leader. Matt Idema, Facebook Director, Monetization Product Marketing, will show the audience how to leverage Facebook's advanced audience targeting and high performing retargeting network. Facebook's unique role in online users' lives makes it a highly effective direct response marketing channel ripe with opportunity for ecommerce.

Bruce Clay will also present a crash-course in driving targeted traffic to a business's online presence through organic, on-site optimizations. Bruce's SEO training is 5-star rated, with attendees of all experience levels regularly reporting immediately actionable takeaways.

Workshop attendance is limited to 50 to maximize face-time with the presenters and ask questions. At 6 p.m., join Clay and Idema at The Creamery for a meetup open to all. Search Engine Journal is your host for the day's events.