Understanding your audience is the key to winning in SEO

Here are some tips to develop a successful SEO strategy by understanding your audience's preferences, behaviors and intent...

Hi friend,   The latest post on the Bruce Clay Blog is How Can Businesses Develop an Effective SEO Strategy Based on Their Target Audience?   A successful SEO strategy starts by understanding the preferences, behavior and intents of your target audience. This knowledge informs everything from the type of content you produce to how your website should be organized and structured.   This article gives you tips on how to tailor your strategy to meet your audience's needs, drive organic traffic growth and convert your visitors into customers.   Here you go: bit.ly/49SGsps   Best to you,   Bruce   Share the gift of expert SEO knowledge Tell your friends and colleagues to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

What are Google's top ranking factors?

Here are the top ranking factors we believe matter most to Google and how to get them right...

Hi friend,   New on the Bruce Clay Blog is What Are Google's Top Ranking Factors?   There is much speculation over how many ranking factors Google actually uses in its algorithm. (Some say 200, others say the number is much higher, even into the thousands.)   While we'll never the know the exact answer, we do know there are some factors that are more important to Google in determining how well a website ranks.   This article discusses the top ranking factors we believe matter most. Understand these and you will begin to understand how search works. More importantly, you'll understand what you should be focused on when optimizing your site to achieve better rankings.    Here you go: bit.ly/49Lz7rL   Best to you,   Bruce BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

How to create a better link-earning campaign

It's important to get links right in SEO. But where to start? Here's a three-step framework for a link-building campaign...

Hi friend,   The latest article on the Bruce Clay Blog is ready for you to read: 3 Steps To Create a Better Link-Building Campaign.   Links continue to be an important ranking factor, although their impact on SEO isn't as great as it once was. The key is to focus on quality, not quantity in your campaign.   In this post, we provide a three-step framework to build a successful link-earning campaign. Follow the steps in this guide to earn the right links and establish your brand as a trusted expert in your niche.   Here you go: bit.ly/47DMloo   Best to you,   Bruce   Know someone who would benefit from expert SEO tips and strategies? Tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Six useful tools for getting structured data right

How do you know you're getting structured data right on your website? Here are six tools to get the job done...

Hi friend,   Today on the Bruce Clay Blog I posted 6 Useful Tools for Getting Structured Data Right.   Structured data provides many benefits for your website, but it can be difficult to know if you're implementing it correctly.   In this post, we've compiled some of the most effective structured data tools out there. You can use these tools to analyze, validate and compare your markup to ensure your website stands out in the search results and earns more clicks.   Here you go: bit.ly/3G7FAj3   Best to you,   Bruce BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Why conversion matters to your business

Learn about conversions and how to measure, optimize and leverage them effectively in your digital marketing strategy...

Hey friend,   Closing out the week on the Bruce Clay Blog is What Is Conversion?   The job of SEO is to drive traffic to your website. But traffic alone won't grow your business — we must maximize the value of that traffic and optimize the website to support conversion.   In this article, we explain what conversion is, why it matters to your business and how to optimize your marketing efforts so that more visitors turn into customers.   Here you go: bit.ly/47g83zd   Best to you,   Bruce   We can help you turn your traffic into profit Schedule a free 1:1 consultation today. BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences