Do you know who your target audience really is?

Learn why defining your target audience is important and how to figure out who they are and what they want...

Hi friend, Today on the Bruce Clay Blog I posted 3 Steps to Define Your Target Audience for Your SEO Program. How well do you truly know your target audience? Most businesses have some idea, but they don't take the time to research. Understanding your target audience is important to SEO and can't be replaced by just knowing their intent. This article explains why, as well as how to figure out who they are and what they want from your website. Here you go: https://bit.ly/3KPEYzD Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

My observations on the SEO job market

Here are my thoughts on why it's uniquely challenging hiring an SEO or looking for a job in 2022...

Hi friend, This morning on the Bruce Clay Blog I posted my Observation on our SEO Industry and the Job Market for SEOs. I've noticed lately that hiring in our industry is challenging, from every angle. I thought I'd share with you my insights on the state of the industry and how we can help it now. It's time to build the next generation of experts.  Here you go: https://bit.ly/3fyl0ez Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

Can press releases help with SEO?

Find out how to turn a press release into a valuable asset for your brand...

Hi friend, New today on the Bruce Clay Blog is Why Press Releases Still Matter to SEO and How to Write a Press Release That Entices Media. Do you use press releases? They're still a viable tool for increasing brand awareness. But you must consider several SEO and media best practices to make them effective.  This article explains what to do (and what NOT to do) and gives you tips on how to make your press releases stand out. Here you go: https://bit.ly/3fkWUDM Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

The SEO job market is HOT — here's what you need to know

Here are 4 of the hottest digital marketing jobs right now and what it takes to fill them...

Hi friend, The SEO job market is red hot right now, so up today on the Bruce Clay Blog is 4 Hot Digital Marketing Jobs & Salary Data; Is a Career in Digital Marketing for You? I've highlighted four of the most in-demand roles with salary ranges and requirements to demonstrate what a career path in digital marketing looks like. As we are looking to expand our team of SEO analysts here at Bruce Clay Inc., we've been busy interviewing many candidates. Through these interviews, I've also developed a list of 5 Powerful Soft Skills That Every SEO Should Have. If you're looking to take your SEO service to the next level (who isn't?), this article is a must-read. I hope these articles help you make informed decisions as you navigate the current SEO job market. Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription