EzSEO Newsletter #353 - Optimizing for Google's RankBrain

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EzSEO Newsletter #353 - Optimizing for Google's RankBrain

http://ezseonews.com

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Hi Peter

It's raining here in North Wales! In case you missed my last couple of newsletters, I have moved. Having lived for the last 18+ years (I don't remember exactly how many) in Spain, I've moved back to the UK with my wife and kids. My wife and kids are Spanish, so it's possibly a bigger adjustment for them than it is for me.

Just about everyone asks me if I am crazy, but my response is simple. Spain can be a great place to go on holiday, but it's not alway a great place to live and work.

With rain outside, I decided to write a newsletter today.

In this issue:

1. Optimize for Google's RankBrain

Have you heard about RankBrain? If you are building websites, you should have as it is now the third most important ranking signal at Google. If you want to learn more about RankBrain, and also what the other two "signals" are, then read my new article on the site:

http://ezseonews.com/seo-tips/google-rankbrain-optimization/

Please leave your thoughts or comments in the comment section on that page.

2. Do Outbound Links Help in SEO?

One of the factors that I have worked into my own SEO efforts is to link out to authority sites, where it makes sense to do so. It's common sense that this is a good idea for your visitors, but is it a good idea for you? Google have denied that it can influence web page rankings, but not everyone agrees. Here is an interesting article, with experimental results that are at odds with what Google have been telling us:

https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/

3. TubeBuddy

Do you create Youtube videos? If so, you might be interested in a browser plugin called TubeBuddy. There are free and paid versions. I am currently testing the former and found it to be very useful. I am not in any way affiliated with this product but do recommend you check it out if you are a video marketer. If you use the paid version, please let me know what premium features you like most and make the upgrade worth the cost to you.

Tubebuddy can found at https://www.tubebuddy.com/

4. Udemy $10 Sale Now On

If there is anything you want to learn, now is a great time. Udemy have just started a $10 sale where you can get most Udemy courses for just $10. Here is a link to explore the courses for yourself.

http://ezseonews.com/10UDEMY

That's all for now.

Have a great week.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com




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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

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Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zEycnJyszGw=

Keyword Planner Woes Got You Down? Our Favorite Keyword Research Tools Fill the Void

SEO Newsletter | Vol 147 | August 17, 2016 This Month's News
Hot Topic Google Keyword Planner Decreases Usefulness for Some, Plus Alternative Research Tools We Love   The Google AdWords Keyword Planner usually tops those lists of best tools for keyword research. But recent Google policy changes are limiting its usefulness. Read a recap of changes to Keyword Planner's functionality, including: Unpredictable grouping of data for keyword variations, such as plural/singular and synonyms Throttling of keyword search volume data for AdWords accounts with low spend or high tool usage We also line up other free and paid keyword research tools that BCI staff rely on. Read More   Feature Ready to Invest in Social Media Software? Comparing Social Media Tools   Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events? Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics. After doing myriad trials with companies including Sprout Social, Quintly, Simply Measured, Datapine and Nuvi, we collected the answers to questions that allowed us to compare the marketplace of options for social media software: How much does social media software cost and what features are included? What social networks are tracked and is Google Analytics integrated? Can I access historical data that existed before we started using the software? Read More   Back to Basics The Always Up-to-Date SEO Checklist   When you search, do you find exactly what you're looking for the first time? In Bruce Clay, Inc.'s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline. While this checklist isn't exhaustive (although it's constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects. Read on for: A to-do list or basic audit outline to pass around to your team, covering ​the tasks our analysts do for our own clients Fresh updates that reflect evolving search engine guidelines and technologies New sections on mobile optimization and AMP, updates to meta tag length, social markup, content freshness, and E-A-T signals Read More	Top Blog Posts What is Google PageRank, How is It Earned and Does it Matter in 2016 Tips for Getting the Most Out of Call-Only Ads in Google AdWords How to Set Up Google Search Console   Connect with us:
©1996 to 2016 Bruce Clay, Inc. All rights reserved.

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EzSEO Newsletter - Wordpress Security

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EzSEO Newsletter - Wordpress Security

http://ezseonews.com

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IMPORTANT: You are receiving this email because you 0pted in
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Hi Peter

Did you know that an estimated 37,000 Websites get hacked every day..

..it's also estimated that only 44% of your website traffic is from real people. The other 56% comes from bots, scrapers, hacking tools and spammers. Website hacking is common, and one top internet security company has been fixing 500 website infections a day in the first quarter of 2016, and 78% of those sites were Wordpress websites. How confident are you that your website is safe?

A lot of new webmasters think that no-one would bother hacking their relatively new, under the radar site. What they don't realise is that hackers don't need established websites to carry out their dastardly deeds. Any website will do, and the easier it is to hack into the better! Hackers will often use software bots that go out looking for vulnerable Wordpress websites. It'll be the mom & pop or hobby sites that haven't taken security seriously.

The good news is that Wordpress is a secure platform. The bad news is that the webmasters that run these Wordpress websites often do things that make the website insecure. How would you like to know the loopholes that hackers use, and be able to plug them, without the need to pay out big bucks to someone else, or buy expensive Wordpress security plugins?

I have been consistently asked about Wordpress security by students of my courses, and subscribers to my newsletter. I thought it was about time I created a comprehensive, yet easy to follow course on securing a Wordpress website using nothing but free tools. It was approved yesterday, and is now available on Udemy.

The course has three main goals:
1. To educate webmasters so they understand where security problems can arise, and therefore avoid them.
2. To teach webmasters to safely apply various security measures to their site, to make it virtually hack-proof.
3. To teach all this to all technical abilities, from absolute beginner to seasoned pro.

Since the course is new, I've priced it at just $20, and am offering a 50% discount coupon to students on my other courses and newsletter subscribers. However, the course price WILL go up later this month so this offer won't last long. If you check my ezSEONews website, you will see that website visitors are only offered a 30% discount.

The course is for anyone that owns a Wordpress website, and wants to secure it against hackers. You can read more details about the course here:

https://www.udemy.com/wordpress-security-stop-hackers/?couponCode=RELEASE10

Note: That link has the 50% off coupon embedded in it.

That's all for now.

Have a great weekend.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################





Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zEycLKwcLMw=