Win more clicks by creating headlines that work in search

Follow these best practices to help you create headlines that drive more traffic to your website...

Hi friend, Today on the Bruce Clay Blog, I posted How to Craft a Headline That Gets More Clicks. A great headline can be the difference between earning a click and being ignored. So what makes a headline successful? It turns out there's much we can learn from data and studies on what works. To help you get more clicks, we'll look at the data and discuss some best practices and tips for you to consider when writing your next headline. I hope you find them useful. Here you go: https://bit.ly/3jd1A1c Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

How to overcome the most common SEO challenges

Some challenges are out of your control. But others can be overcome. Here's how...

Hi friend, Today on the Bruce Clay Blog, I posted The Most Common SEO Challenges (and How to Overcome Them). In the world of SEO, there are many things out of our control. The good news is that many things are in our control — if we know how to handle them. And often, this requires wisdom and experience. That's why I created this article. For the most common SEO challenges, I wanted to share some of what I've learned the hard way. I hope you find it helpful as you face similar challenges with your own projects. Here you go: https://bit.ly/2UC0KBW Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

The latest on click-through rate by SERP position

See the latest data around click-through rates and my observations to help you earn more clicks...

Hi friend, I just posted The Latest on Click-Through Rate by SERP Position on the Bruce Clay Blog. As I'm sure you know, how high you rank on Page 1 of the search results influences your search traffic. But by how much? And since SERPs change for every query, do you know how different SERP features affect your expected click-throughs? We need the data — and then we need to understand why the data is the way it is. Here you go: https://bit.ly/37xBsYf Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

What are YMYL webpages and how are yours doing in Google?

Understanding "Your Money or Your Life" content and Google's high standards will help you earn higher rankings. I'll show you how...

Hi friend, On the Bruce Clay Blog today, I posted What Are Your Money or Your Life (YMYL) Webpages? "Your money or your life!" It sounds like a line from an old Western movie, doesn't it? But this type of content is no joke for website publishers. Google holds these pages to much stricter standards in order to rank. And you might be surprised how many different types of pages fall under "YMYL." In this article, I explore the most pressing questions about YMYL content — what it is, and how to make sure your YMYL pages meet Google's high expectations. This post will show you how. Here you go: https://bit.ly/3ClXXxN Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription