Tuesday, September 17, 2013

SEO Newsletter Vol 117: The Back to School Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 117 | September 17, 2013 This Month's News
  Feature
Engagement Objects Idea Generator for Content Marketing
Author: Virginia Nussey
 

Content needs something extra special to stand up to shrinking attention spans and high demands to be entertained — engaged, if you will. Engagement Objects are a class of content with a magnetic pull to keep a visitor on your site and interested in your brand messaging. The challenge can be developing them for your brand, so start here with:

  • Questions to point you to creative content that serves your specific conversion goals
  • Concrete ideas for content that captures your audience, such as unconventional videos, images and presentations
  • The exact tools to generate image macros, on-screen tutorial videos, live online events and interactive infographics and data visualizations, to name a few

Read More

  Back To Basics
How to Set Up Google Webmaster Tools
Author: Paula Allen
 

Google Webmaster Tools is an indispensable resource for SEOs. Want to know why your pages can't be found through search? GWT is a great place to start looking for answers. It's also Google's hotline to communicate any issues or penalties with your site. For those who have never set up Google Webmaster Tools, use this article to discover:

  • How to set up GWT from start to finish, with step-by-step pictures
  • Which methods you can use to verify site ownership
  • All the free diagnostic tools and reports available to website owners through GWT

Read More

Read the Full Newsletter

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