Internet Marketing Secrets
IMS #231 - January 17 2014
Top Consumer Trends for 2014
Hi Peter,
Something nice about a new year,
are all the statistics pouring in from
the previous year. If you're willing to
go through them, you'll discover clear
trends and emerging markets that you
can jump on, before anyone else.
As expected, retail sales were down, but
internet sales were up. Purchases from
mobile devices, including tablets hit new
highs. No surprise there.
(In the future I envision retail stores
where you can't actually buy anything.
They'll have one of everything, to touch
and feel. Then you'll have to order it
from a computer in store. Perhaps a drone
will deliver it, so its waiting for you,
by the time you get home.) ;-)
More people will be buying additional
video services this year. Some will be
getting extra TV channels, while the
majority will be adding paid internet
services like Netflix.
Sales of tablet computers and smart
phones continue explosive growth, but
it's not the kids buying them, it's the
seniors. Many in this wealthy sector are
getting their first experiences and
frustrations in the world of mobile.
Sales of patio furniture are up again.
So are the sales of anything to do with
back yard entertaining. Growth remains
significant in the category at 4% per
year, for the past four years.
Food, alcohol, entertainment and the arts
all remain strong. So does the informal
clothing sector.
On the down side are sugary drinks.
Anything with sweetened with the evil
glucose and fructose were hard hit,
declining 10% over the previous year.
But then again, bottled water is way up,
meaning that soda companies will still
find a way into your pockets. ;-)
Something quite interesting is that
people continue to splurge on high end
vacations and adventures, even if they
are unaffordable. But this behavior isn't
as odd as you might think, according to
some social psychologists.
With things like cars and furniture, the
newness wears off quickly. They become
just a way to get to work and something
to sit on within a month of ownership.
Experiences on the other hand, last
a lifetime. The trend is that people
prefer to buy, or rent, experiences
and memories, because they provide
greater long term satisfaction than
tangible items.
So how do I know all this? It's because
the Canadian government told me so.
Most statistics and studies are fudged
towards whomever paid for them. The ones
from the government sector, usually tell
you how it is.
I suggest that you poke around your
national government sites for statistics.
In my country, Stats Canada has plenty
of feeds, with everything from the state
of mining and agriculture, all the way to
retail trends for the past year.
Once you've absorbed the stats, you
can pretty much sum up what the year
is going to be like. You'll know what
markets to get into and how it will
affect your existing business, either
directly or indirectly.
What I took from my research, is that
people are cocooning more than ever.
Increased sales in video services and
patio furniture mean that more people are
entertaining from home. They are becoming
more health conscious fading out soda for
bottled water and red wine.
Renting a vast variety of experiences,
instead of owning just a few expensive
things, is a fundamental shift in
thinking, compared to a couple of decades
ago. This means that luxury, adventure,
travel and experiences count more than
owning a home, diamonds, gold, or a
fancy car.
Anyone who caters to home entertaining
and luxury experiences will do well this
year. As for the interval between the two
extremes, expect a slight improvement
over last year. At least that's what I
was able to glean from the Stats Canada
feeds. I hope that you found it useful
as well.
take care,
Michael
P. S.
Last year was intense. I logged over
500 coaching sessions and consultations,
which left little time to write you. I'm
currently working on a new solution, so
I can share this distilled plethora of
knowledge with more than one person
at a time. But... I don't want to spill
the beans just yet. I'll save it for the
next newsletter.
In the mean time, if you'd like to book
a session with me to increase your
conversion rates, improve your copy,
or get advice on publishing, advertising
or marketing, give me a call. I wish you
all the best for a prosperous 2014, and
look forward to helping you establish,
achieve and exceed, all your internet
marketing goals.
Michael W. Campbell, CEO
Dynamic Media Corporation
Click:
http://www.dynamicmedia.com
Office Phone: +1 (360) 450-5880
Skype IM & Calls: dynamic888
Copyright 2014 Dynamic Media Corporation
Terms:
http://www.dynamicmedia.com/terms/
#663 - 4974 Kingsway Ave.
Burnaby BC Canada V5H 4M9
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?jEwcLJy0LBycLJyMbOy0RrRMjOzMDJzsDA==
