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5 Internal Resources to Mine for SEO Content
Author: Virginia Nussey
| | | Following a heavy conference season, an overarching theme emerged, tying together all the tactics and big picture points-of-view. In short, strategizing in silos is out. Read why: - (Not Provided) is not the end of SEO. The effect of (not provided) is a focus on core tenants of SEO strategy, rooted in carefully designed architecture and data-driven content development.
- Changing search technology is driving search behavior change. The effect of conversational search and wearable devices must be accounted for.
- Google will have you beat with direct answers for queries with straight-forward answers. Shift away from thinking about drawing visitors to your site through search and toward building relationships.
Read More | | | Back To Basics
Why Siloing Is Important in a PageRank Toolbar-Free World
Author: Chelsea Adams | | | Matt Cutts released a Google Webmaster video this month discussing PageRank's decreasing usage. Cutts said that "over time, the PageRank indicator will probably start to go away a little bit." Even if PageRank goes away entirely, the concept and principles of PageRank will remain. This back-to-basics article discusses those principles and the importance of siloing as it relates to PageRank. Learn: - Why PageRank matters, even though the PageRank indicator is on its way out.
- What constitutes "good architecture."
- How to successfully set up a silo.
Read More | |      
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