Wednesday, December 16, 2015

EzSEO Newsletter - Wordpress Security Update

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EzSEO Newsletter - Wordpress Security Update
Dr. Andy Williams


http://ezseonews.com

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Hi Peter

This is just a heads up to let you know that I've posted a new tutorial on my site. It's a video where I setup the All In One WP Security and Firewall plugin on one of my Wordpress sites. The plugin is totally fre.e. and replaces several other security plugins I have used in the past. If you want lots of layers of protection on your Wordpress site, check out this top rated plugin in my video here:

http://ezseonews.com/wordpresstutorials/all-in-one-wp-security-firewall/

Comment welcome - just leave your thoughts, ideas or questions using the comment form on the site.


That's all for now.

all the best

Andy Williams
http://ezseonews.com



#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

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Correos 4
38410 Los Realejos
Tenerife
Spain

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Tuesday, December 8, 2015

SEO Newsletter: 2016 SEM Resolutions

Bruce Clay, Inc. Newsletter
  SEO Newsletter | Vol 139 | December 8, 2015 This Month's News
  Education Matters
2015 Search Quality Rating Guidelines Checklist
Author: Paula Allen
 

Google has shifted focus from relevance to usefulness with the latest Search Quality Rating Guidelines. Google annually updates its internal guidelines document that tells hired human quality raters how to evaluate sites as part of Google's ongoing experiments. Last month, Google published the 2015 guidelines as a 160-page PDF for all to read.

What's important for business owners is not all of the nitty gritty technical details. Leave those to your SEO. Instead, business decision makers need to glean what Google's focus is so they can allot budgets and assign priorities correctly in a website strategy that's aligned with what Google rewards. From the new 2015 guidelines, we've created a checklist to help your teams bring your website and mobile experience in line with Google's "usefulness" focus. It helps your business identify the right questions to ask, like:

  • How well does your site anticipate and fulfill a mobile user's needs?
  • Is the purpose of the website as a whole clear, on and off site?
  • Does your site look alive and well-maintained?

Read more

  Feature
Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations
Author: Melanie Saxe
 

Last month we shared the news with you that former Bing search engine spokesperson and senior product manager Duane Forrester joined Bruce Clay, Inc. in a newly created position as vice president of organic search operations. If you skipped the news in our last blast, check out this look at Duane's future plans and how his unique experiences will benefit clients of BCI. Newly updated with a career timeline graphic, read about how Duane's move to agency life opens him up to opportunities to help businesses like yours.

Read more

  Back to Basics
PPC New Year's Resolutions: Paid Search, Display and Social Ad Features to Power-up Your 2016 Campaigns
Author: Melanie Saxe
 

Yahoo, Bing, Google, Facebook and Twitter debuted new extensions, features, and targeting abilities in Q4 of 2015 that will spruce up your campaigns well past the New Year. Resolve to read up on the latest advancements to outperform your competitors in 2016. Take note if any of the below describes your business' digital advertising activity:

  • Retailers running shopping campaigns now have retargeting options in Bing and product ads in Yahoo.
  • Brands looking for reach on social media can create engaging Facebook video content from an image slideshow and can even manage Instagram campaigns from Facebook Ads Manager.
  • Seasoned Google AdWords advertisers welcome a new way to target email lists via Customer Match.

Read more

  Invest in December
Cyber ​Saving Specials on Service, Audits ​and Training
Deals to Better Your Business
 

Give your business the gift of a digital marketing investment that will pay you back over the year to come. Is it time to educate your own staff on SEO best practices? Do you want a set of expert eyes to evaluate your paid search and display campaigns? How about an extra month added to ​a year of SEO services? These deals to better your business in 2016 will be honored through December 31, 2015:

  • 13 months of SEO services for the price of 12
  • Free search engine marketing audit
  • 50% off a second seat at Standard SEO Training in SoCal

Sign up for savings!

  Feb. 2 to 4 in Delhi NCR
Bruce Clay Presents SEO Training in India
Once a Year Opportunity
 

Once a year, Bruce Clay teaches the five-star SEO training course to a sold-out room in Delhi (NCR), India. The 2016 course is fast approaching. Secure your seat for Bruce Clay's SEO training in India Feb. 2-4.

The in-person, three-day course taught by a 20-year SEO veteran is the only SEO training of its kind in India. Attended by digital marketing staff, IT and managers and executives at companies including Microsoft, Hewlett Packard and AOL, the workshop sells out every year. Receive the early bird rate by registering by Dec. 14.

Get details and register

Read the Full Newsletter

Hot Topic

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


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Friday, December 4, 2015

EzSEO Newsletter - Want to Build Affiliate Sites?

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EzSEO Newsletter - Want to Build Affiliate Sites?
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=CxxJ6_R0TLI7cfR46SocLA
http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=qN2yzM.YQOuU5XgWxPafGw

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Hi

This is just a very quick email to ask you for an opinion. I am asked by a lot of newsletter subscribers whether or not affiliate sites are still worth building, with Google "hating" affiliates.

My answer is usually yes, because built correctly, they can provide a long-term passive income. The problem is, there aren't any really up to date courses showing how to build them in 2015 and moving into 2016. That's why I am thinking about creating a course - tentatively called the 3 month affiliate site challenge. I don't want to go into details here. If you want to read what I am planning, please go and read the information on this page (it is short):

http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=Kzo5oahmfu0GfPkRQxnhUw

If you are interested in a course like that, please sign up using the form on that page as it will tell me if there is enough interest to take this further.

That's all for now. Emjpy your weekend.

all the best

Andy Williams
http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=CxxJ6_R0TLI7cfR46SocLA
http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=qN2yzM.YQOuU5XgWxPafGw




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://clicks.aweber.com/y/ct/?l=57xqU&m=JAB1yisRnIJp5n&b=hLssBCeww9lGEL9N8z0jMg

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zAwMzKzsjGw=

Monday, November 30, 2015

EzSEO Newsletter - SEO 2016 Today Only

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EzSEO Newsletter - SEO 2016 Today Only
Dr. Andy Williams

http://ezseonews.com

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IMPORTANT: You are receiving this email because you 0pted in
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Hi Peter

I put my Amazon Kindle book "SEO 2016 & Beyond" fr.ee on Amazon from 27th November until today with every intention of telling you about it, but I forgot. Because of this, I added an extra day. It should be fr.ee tomorrow as well (1st December). I believe this is only for Amazon.com and Amazon.co.uk, but Amazon changed something and I did not see an option to extend the UK site. That means UK readers may only have until the end of today - sorry.

I wanted to try a little experiment with ranking on Amazon, so am not giving you a direct link to the book. Go to Amazon and search for SEO. Select the Kindle section of Amazon, then scroll through the listings until you find my book. On Amazon.co.uk that should be easy. On Amazon.com I've seen it anywhere from second page to sixth page. If you do not know what my book looks like, check out my site http://ezseonews.com as you'll see it listed there. Remember, it is the 2016 that you are looking for.

Finally today, a quick reminder. I setup an offer on my site so you could get any of my Udemy courses for just $8 each. That offer will expire tomorrow as well. The coupons are set to expire tonight/tomorrow.

The $8 Black Friday applies to the following courses:

1. Learn How to Move a WordPress Website
2. Install WordPress Locally – No Monthly Web Hosting Costs
3. How to Write Great Web Content
4. Installing WordPress – Installation, Registrars & Hosting
5. WordPress for Beginners – Master WordPress Quickly
6. CSS – Comprehensive CSS for Beginners
7. SEO Primer – Search Engine Optimization for Beginners
8. SEO – Search Engine Optimization for 2015
9. Convert HTML to WordPress
10. Creating a Membership site with Wishlist Member
11. Make Money Teaching on Udemy

Check out details here:

$8 but ends today.
http://ezseonews.com/black-friday-udemy-coupons-2015/



all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJycbOxsDOw=

Thursday, November 26, 2015

EzSEO Newsletter - New Article Posted

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EzSEO Newsletter - New Article Posted
Dr. Andy Williams

http://ezseonews.com

#######################################################

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IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
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Hi Peter

This is just a heads up that I've posted a new article on my site. If you are looking to make a fresh start in the New Year, consider reading the article.

I got a lot of feedback from people after introducing you to Udemy Instructor Alun Hill in a previous newsletter. Many of you could not believe how much he was earning as an instructor on Udemy. To help those of you that want to teach online, I wrote an article today for my site called "How to Teach Online". It cites a few reasons why Udemy is a great platform to get involved with and highlights 4 courses that I'd recommend any new instructor (or seasoned pro) goes through. Obviously I've included my own course in those 4, but I am the odd one out, because the other three instructors are earning far more than I am.

Since Udemy now have Black Friday specials, you can pick any or all of these up at a fraction of the full cost.

Check out the article here:
http://ezseonews.com/courses/how-to-teach-online/

Comments, suggestions etc, please leave on that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJycTJwMTAw=

Thursday, November 19, 2015

EzSEO Newsletter - The Course that Got Me Started

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EzSEO Newsletter - The Course that Got me Started
Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
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Hi Peter

Yesterday I sent you an email with a link to a page on my site that was supposed to show a video I put together highlighting some of the great courses that are available on Udemy. Remember that today is the last day to get almost any course there for just $10. Tonight, the prices start to increase. Unfortunately, shortly after I sent the email, I tweaked the URL of my page a little, and that broke the link I sent you. It was several hours before a kind sole alerted me to my mistake (thanks Steve).

The link is now fixed, and should work. That link is:

http://ezseonews.com/bf

I also got an email from someone asking me how I got started as a Udemy instructor. They were impressed with the figures I show in that video. Well, the course I took that persuaded me to become an instructor was by Alun Hill. He is one of Udemy's top instructors, and I pointed out another of his courses in that video above.

Alun actually averages a LOT more than I make on Udemy, though I do have aspirations to catch him up. Alun has a massive 71,560 unique students at the time of writing this, with 15 courses. That dwarfs my own stats of 9,313 unique students and 11 courses. However, I have used a lot of the tips in Alun's course to get to where I am, and I am extremely grateful for him for sharing his own strategy. The course where Alun shows how he has achieved his own success on Udemy is here, and it's only $10 until midnight tonight:

http://ezseonews.com/alunhill1

That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJwcLCwcrGw=

Wednesday, November 18, 2015

This Is Huge! Duane Forrester Joins Bruce Clay, Inc.

Bruce Clay, Inc. Newsletter
  SEO Newsletter | Special Announcement | November 18, 2015 Connect with Us
   
Duane Forrester Joins Bruce Clay and David Szetela to Form Digital Marketing Dream Team
 
 

We have major news that we want you to hear directly from us.

Duane Forrester, search expert and former senior product manager at Bing, has joined Bruce Clay, Inc. as VP, Organic Search Operations!

Duane will lead our organic search, content, social media and design operations. Read more about Duane and his role at BCI on our blog.

During his eight-year career at Microsoft, Duane served as senior product manager at Bing — a role that led to the creation of Bing Webmaster Tools — and spent nearly five years as the primary touch point between Bing and the webmaster community.

In September, top PPC author and expert David Szetela took the reins of our paid search client strategy as Vice President, Search Marketing Operations. Clients have an unparalleled digital marketing brain trust working for them with president and founder Bruce Clay, David Szetela, and now, Duane Forrester on the team.

Imagine What This Team Can Do For You

Digital marketing is technical. You pay an agency for its technical insight, experience, and ability to drive traffic to your site that grows your business. What if an agency had all of the above, plus skills and experience that no other agency could claim?

What if an agency brought Duane Forrester, David Szetela and Bruce Clay to your team?

To give your business a competitive advantage, consider Bruce Clay, Inc. as your digital marketing partner. Call us at (866) 517-1900 or request a quote today.

Request a Quote

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EzSEO Newsletter #352 - Black Friday and other good stuff

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EzSEO Newsletter #352 - Black Friday and other good stuff

Dr. Andy Williams

http://ezseonews.com

#######################################################

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IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
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In this issue:

1. Wordpress Sticky Widgets

2. Wordpress Pagination

3. Top 8 Royalty Free Images Sites

4. Black Friday on Udemy

5. Windows 10 - A few more lessons learnt


Hi Peter

This is the first full length newsletter for a while. I had several items I wanted to let you know about so I've listed them below with a short description and a link to read the full article on my site. As always, if you have any comments on any of the items, please leave comments on the site. Thanks!

Let's get on with it....

1. Wordpress Sticky Widgets

When someone scrolls down a webpage as they read, everything in the sidebar scrolls off the page. If you have adverts in that sidebar, chances are your visitors will miss it. Wouldn't it be good to have the most important advert scroll down the page with the visitor, always keeping that advert visible as they read your page? I've recorded a video showing the plugin I use to achieve this. It's a fr.e.e plugin. You can watch the video here:

http://ezseonews.com/wordpresstutorials/wordpress-sticky-widgets/

2. Wordpress Pagination

Do you have any really long posts on your website? Did you know that breaking up these long posts into shorter ones actually have a few benefits? In this video, I'll tell you about the major benefits, and also show you the feature built into Wordpress that allows you to easily split longer posts into multiple shorter ones.

http://ezseonews.com/wordpresstutorials/wordpress-post-pagination/

3. Top 8 Royalty Free Images Sites

Web pages look better with images, but you need to be careful where you get your images from. You can pay for them from commercial image sites like iStock Photo, but they cost quite a lot for the average webmaster. This article will show you my favourite 8 websites that offer royalty-free (even for commercial use) images.

http://ezseonews.com/general/royalty-free-images/

4. Black Friday on Udemy

It'll soon be Black Friday, and Udemy start their Black Friday deals today, with most courses just $10. In this post, I'll highlight some of the great deals to be had, and also give you coupons to get any of my own courses from just $8. That includes the new course I released at the end of last week, entitled "How to Write Great Web Content". Even if you are not interested in any of the courses on Udemy, you might be interested in watching the video on my page anyway. I'll show you my earnings tab inside my Udemy account so you can see how much I've made as an Instructor this year! If you want to become an instructor, be sure to check out my "Make Money Teaching on Udemy" course. That's also just $8 from my site while coupons last.

Here is the link to my article:

http://ezseonews.com/bf

5. Windows 10 - A few more lessons learnt

Since upgrading to Windows 10 on my main laptop (as described here: http://ezseonews.com/technical-stuff/lessons-learnt-from-windows-10-upgrade/ ), I've had 3 "black screens" with just a cursor visible. It seems that this is a common problem, and reinstalling an older graphics card driver seems to fix it for me. However, to install that, I need to boot into Windows and there lies the problem. I have a black screen and cannot see Windows. I decided to try booting up in Safe Mode, but the F8 (or Shift F8) did not work. I don't think those old shortcuts work in Windows 10. A lot of instructions I found for rebooting in safe mode showed how to do this from within Windows itself - again, not an option for me. I did find a solution though. When I started my machine, it did get to the lock screen. From there, rather than entering my password, I clicked the power button bottom right. That brings up a menu which includes "Restart".
The secret here is to press the SHIFT key while to click Restart, and that will then reboot the computer to a screen that allows you to go into diagnostics/advanced start options, etc. Careful navigation of that screen lead me to an option to reboot in safe mode. After doing so, and reinstalling my graphics driver, I am back up and running.

I also found out that a new upgrade to Windows 10 was released this week (version 1511). My spare laptop was offered this update, so I updated it. It's not a service pack, but a full Windows 10 download again. In other words, a complete replacement of the old Windows 10 with a brand new one. The update worked fine on my spare laptop, so I went into the System Updates section on my main laptop, only to see that the upgrade was not being offered. Apparently Microsoft won't offer it to you until at least 31 days have passed since upgrading to Windows 10. The reason is simply that for 31 days you have the option to revert back to Windows 8. The old operating system backup is stored on your computer for that 31 days. While that old operating system (in the WinOld folder, or something like that) is on your computer, you won't get offered the update. When your 31 days are up, that old operating system is cleaned from your computer and
the new update is offered.

I wanted the new update especially to see if it fixed the searching issue I talked about in that other article I linked to above. Therefore I found a way around the 31 days problem. I deleted the old operating system and my System Updates then found the new update. If you want to go the same route, there is a proper way to delete the old OS. Use the Windows utility called "Disk Clean-Up" tool. This gives you the option of removing the old OS, and this is the way you should do it. After removing, Windows should find the new update.

Has the update fixed the search issues? I don't know yet. I need to restart my computer to install the update and I wanted to get this out first. My second laptop didn't have this issue, so cannot tell from that installation. If you are interested, ask the question in the comments section of the online newsletter and I'll let you know. You can find this newsletter online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-352/

OK, that's it for this newsletter. Hope there was something you found interesting.



#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################


Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJwczEwsDMw=

Tuesday, November 3, 2015

SEO Newsletter: 2 Big Things Changing SEO Forever

Bruce Clay, Inc. Newsletter
  Special Conference Issue | SEO Newsletter | Vol 138 | November 3, 2015 Special Conference News
  Feature
Millennials in the Spotlight: The Market Segment to Crack
Author: Kristi Kellogg
 

From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America's most talked-about and statistically impactful group: millennials. Even the search engines themselves are adapting their strategies and products to suit millennial needs.

In this feature article, get insights straight from Google's Gary Illyes and Bing's former spokesperson Duane Forrester on how they think about and market to millennials. You'll also read some of the latest stats on the sought-after market segment everyone's buzzing about, and get tips on how to optimize your digital marketing efforts in light of millennials. Read more about:

  • The demands of millennials' shockingly microscopic attention spans
  • What entices millennials to make a purchase
  • How Starbucks and Macy's are building loyalty among millennials

Read More

  Back to Basics
2 Big Things Changing SEO Forever: What's New in SEO from SMX East & Pubcon
Authors: Virginia Nussey and Melanie Saxe
 

For SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtled from the sky, signaling changes to the SEO landscape forever: machine learning algorithms ranking content based on searcher behavior feedback, and predictive search serving searchers content before they ask.

Get answers to these cutting-edge questions:

  • What is RankBrain? How will artificial intelligence in Google's algorithm affect SEO?
  • What are searcher outputs and how can SEOs optimize for them?
  • How will predictive search, wearables and Internet connected devices change content delivery?

Read More

  Hot Topic
The Latest Advanced Optimization for Mobile & Apps
Author: Paula Allen
 

It's becoming clear that mobile friendliness is more than a responsive website that gets a passing grade on the Mobile-Friendly Test. The concept of mobile friendliness covers increasingly advanced digital media territory.

We've distilled the most important news and advice related to mobile that was shared by search engine reps and renowned digital marketers during SMX East in New York and Pubcon Las Vegas. Read the latest on Google's mobile-focused features, app indexing and mobile ads in this post that covers:

  • Mobile apps: Do you have a mobile app? Is it indexable by Google? Are you taking advantage of Google's stated ways of getting ranking boosts for your app?
  • Mobile conversions and personas: Is mobile traffic failing to convert? That's to be expected if mobile personas, mobile-specific conversions and calls to action haven't been identified. Mobile visitors are not the same as desktop visitors, after all.
  • Mobile advertising: Are you utilizing mobile search PPC features like call extensions and call-only campaigns?

Read More

Read the Full Newsletter

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Tuesday, October 27, 2015

EzSEO Newsletter - Are you Using Yoast SEO?

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EzSEO Newsletter - Are you Using Yoast SEO?
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com

#######################################################

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IMPORTANT: You are receiving this email because you 0pted in
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Hi Peter

Do you use Yoast SEO on your Wordpress sites? I do - it's usually the first plugin I install. But did you know that one of the main features of this plugin may get your pages penalized? I recorded a short video to explain which features you should no longer be using in this plugin. You can watch the video here:

http://ezseonews.com/wordpresstutorials/yoast-seofor-good-and-bad-seo/

Also, a quick update. As you probably know, I am creating courses on Udemy. One of those courses is all about how you can become an instructor on Udemy to make a recurring, passive income. The course has only been released for a few months, and already one of my students is up to $700 per month. Here is what Rob wrote in an email to me:

"Thanks for this course as it started me off on Udemy. Progressing well with my Udemy business still growing on 8 courses now with monthly over $700 last month should be similar this month. " Rob Wilson.

You can check out Rob's profile on Udemy and see what courses he is offering here:
https://www.udemy.com/user/robwilson5/

If you'd like to start a new career teaching online, here is a coupon for my course that means you can get it for just $12 (normally $149):

https://www.udemy.com/make-money-teaching-on-udemy/?couponCode=12BUCKS


That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJysHJzsLCw=

Friday, October 23, 2015

EzSEO Newsletter - Kindle, SEO & WIndows 10

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EzSEO Newsletter - Kindle, SEO & WIndows 10
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

In this newsletter:
1. Lessons learnt from Windows 10 Upgrade
2. Kindle authors - get guaranteed sales
3. Review copy of SEO 2016?

1. Lessons learnt from Windows 10 Upgrade
Back in August I wrote an article on Windows 10 and why I would wait several months before upgrading. Well, the decision was kind of taken out of my hands, and I upgraded. I wrote an article on my site that explains the problems I had, and the lessons learnt. It also includes details of a major Windows 10 bug that is most "heavy" Windows users. You can read the article here:

http://ezseonews.com/technical-stuff/lessons-learnt-from-windows-10-upgrade/

2. Kindle authors - get guaranteed sales
I recently saw a service that offered guaranteed sales of Kindle books so decided to test it. There are a few requirements if you want to use this service. The sales you pay for work out at $1 per sale, and you do need to have your book on special at 99 cents. That means you are actually making a loss. However, as most Kindle authors know, the boost in sales will increase your visibility on Amazon in the search results. While the service apparently works better for fiction than non-fiction, I decided to try out my own "Wordpress for Beginners" kindle book. I bought "100 sales" for $100. The service actually generated 62 sales for me over 2 days, which took my Best Sellers Rank from 45,000 ish, to around 7,500. Sales were increased for several days after the promotion. Oh, and the remaining 38 sales they did not deliver were refunded to me, so I only paid for the sales generated.

The same service also offers promotions for free book downloads. You can find all of their offerings here:
http://ezseonews.com/booksb

For the paid book promotions, click onto the $0.99 Book slots tab.

I found their service professional, courteous, and the refund was delivered promptly and without any problem.

3. Review copy of SEO 2016?
Finally today, I want to offer review copies of my SEO 2016 book. I really need some honest reviews of the book on Amazon. This offer of review copies is only available until Monday 26th October. I am not expecting the reviews to be done until you've gone through the book, so up to two weeks is fine. To qualify for a review copy, you MUST have reviewed either one of my books on Amazon, OR one of my Udemy courses on Udemy. Just send me a link to your review and I'll send you a review copy as a PDF.


That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJysLJycjJw=

Thursday, October 8, 2015

EzSEO Newsletter - Must read article + a new release

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EzSEO Newsletter - Must read article + a new release
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

I read a good (and up-to-date) article this week on the power of internal linking as an SEO strategy. It's over on the Search Engine Watch website here:

http://searchenginewatch.com/sew/how-to/2428041/internal-linking-for-seo-examples-and-best-practices

I found this article very interesting and something I recommend you read if you own a website.

A while ago, I wrote an article on my site that explained how internal links on a site were powerful ranking factors. In fact, I took some pages on my site that ranked lower than 100 in the SERPs, and some didn't rank at all, right up to the top 20 with nothing but internal links. You can read that article here:

http://ezseonews.com/backlinks/internal-linking-seo/

Today, internal links remain a major part of my own SEO strategy, and it should be part of yours too. I highly recommend you read that Search Engine Watch article.

Secondly, you may have heard that Call To Action Pro v2 has just been released. I've spent a few days playing with it and really like it, and there is some great news. If you bought version 1, version 2 is a free update!

The original version of this Wordpress plugin was certainly in my top 3 Worpdress plugins from 2014. It allowed me to use a simply drag & drop interface to create eye-catching titles, calls to actions and more, without any technical knowledge. You have probably seen these animations on my ezSEONews site. Well they were created with version 1 of Call to Action Pro. I've recorded a video showing the new version in action, and you can watch it here:

http://ezseonews.com/review/call-to-action-pro-v2/

If you have been using Call To Action pro on your own sites, I'd love to know what you think of it. You can leave comments, thoughts and questions in the comment section.


That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJzMnEycjJw=

Wednesday, September 30, 2015

EzSEO Newsletter - Customizr Pro Theme

#######################################################

EzSEO Newsletter - Customizr Pro Theme
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

A number of visitors to my ezSEONews website have commented on the Wordpress theme I use there. Some like it, others not so much. Personally I like it a lot and use the same theme on a number of my niche websites. It's fast loading and responsive, so looks great on any size screen.

The theme is called Customizr Pro, and I've just uploaded a video showing "behind-the-scenes" how the theme can be customized. The theme comes in a free version as well as the Pro version.

You can watch my video review of the Customizr Pro theme here:

http://ezseonews.com/wordpresstutorials/customizr-pro-review/

What is your favourite Wordpress theme? Let me know in the comments what it is, and why you like it so much.

That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com




#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TJzMDKwcHJw=