EzSEO Newsletter # 327

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EzSEO Newsletter # 327
Andy Williams

http://ezseonews.com

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In this issue:

1. The Power of Mind Maps

2. Writing Product Reviews

3. An Interesting Marketing Tool

Hi Peter

I think it was a month ago that I wrote the last newsletter. My
parents came over for a visit for three weeks, so I have had a lot
less time to work. Still, that is why we become affiliate
marketers, isn't it - picking your own working hours?

Anyway, it's only a quick newsletter today.

I want to tell you about the one "tool" I wouldn't want to be
without as I use it on a weekly basis and how you can get an
opensource version for Macs and PCs.

Also, I want to tell you about a fantastic course on writing
product reviews. It's one of the best courses I have seen and at
less than $15, it's a steal.

Finally, put your feet up and watch a really funny "movie" created
by a well-know internet marketer. If you think it's really cool,
perhaps you could use the same technology to promote your business?

You can read this issue online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-327/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #327.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://www.keywordresearchlab.com/
http://affiliate-minder.com
http://improdigy.com

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Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your site
as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2010 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

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IMS #211 - Increase Sales Instantly by 70% - December 12 2011

Internet Marketing Secrets
IMS #211 - December 12 2011
How to Increase Sales by 70%

Peter,

Cause based advertising can increase
sales by up to 70% in some markets.
So what is cause based advertising?

When done correctly, it can be a portion
of net proceeds, that get donated to a
registered charity. When done in poor
taste, it can be a loose association,
showing that the use of your product,
will in some way, benefit a charity or
cause, but it does not do so directly.

In the first example it's pretty clear.
If you get my product, I'll donate X
amount to a charity, say SPCA, and help
save puppies.

The second example is currently exploited
by a handful of advertisers, and is in
very poor taste, in my opinion. I won't
even explain it, because I don't want more
people - especially ad agencies - doing
it. So lets look at the first example
where a donation gets made.

Let's say we're promoting a 49.95 ebook
as an affiliate and get a 50% commission.
In normal every day sales, a 49.95 product
after Clickbank fees, leaves 45.20 to
split between you and the publisher.
That's 22.60 apiece.

Now let's say you sold 100 units.

22.60 x 100 = 2,206

Not bad. But lets see what happens when
we add cause based advertising into the
mix. Let's say that because of our noble
cause, we get modest 40% increase
in sales (a total of 140), but give a
generous 20% of the net proceeds
to charity.

22.60 - 20% = 18.08 (our new net proceeds)

(4.52 from each sale goes to charity)

140 x 18.08 = 2,531

So if we compare our original sales to the
charity one, you can see that we actually
increase our net profits by 325.

2,531 - 2,206 = 325 further ahead

Now image you were playing with big
numbers and sold 10,000 units. Imagine
huge numbers, like a major shampoo
brands, or greeting cards, where you're
dealing with millions of units sold.

You can even do this with PPC or CPA ads,
selling pet supplies and bypass the search
engines altogether. You can put the ad on
an ad network like Plenty of Fish, and
link direct to the advertiser's offer, or
send traffic to a landing page first.

For example, let's say you're an affiliate
selling doggie supplies, but in the ad you
show a sad puppy saying, "All he wants is
a home." Then say something like, "When
you shop with us, 10% of all net proceeds
go to the local SPCA shelter. You could
save a life, if you shop now."

That's powerful stuff. But before you
start using this style of advertising,
there are a couple of caveats.

Don't overuse this tactic, or like any
other it will quickly lose effectiveness.
Be sure that you actually do donate
your net proceeds to the charity that
you specified. And that you have the
receipts to prove it.

Not only will having the receipt keep you
out of hot water with the FTC - because
you have to prove all claims - it also
provides a return on the back end.
That's right, donations to registered
charities can be tax deductions for you,
or your corporation.

The bottom line is, cause based
advertising increases sales. Up to 70% in
some markets. This increases your profits
and helps out registered charities at the
same time. Plus there's the added bonus
of getting tax deductions on the back end.

Just don't overuse this tactic and it
could serve you well for years to come.

Wishing you all the best for success,

Michael

P.S.

The affiliate program for Ultimate Heatmap
2.0 is open. If you'd like to join us, you
can get a 50% commission on every sale.
Direct endorsements leading to the sales
page are converting at 11.71%, because
this product appeals to such a wide
audience, not just the marketing crowd.

Every website owner, blogger, designer,
advertiser and affiliate can benefit by
applying this research. It has a powerful
tag line, "Triple the ad revenues without
additional traffic." Plus, there are
dozens of banners and ads, ready for
you use right now.

You're the first to know about it. And now
you can be first to promote it.

Join: http://dynamicmedia.com/affiliates/

Type: DynamicMedia.com/affiliates/

Michael Campbell, CEO
Dynamic Media Corporation
Twitter: http://twitter.com/dmcorp
Gold Vault: http://www.dynamicmedia.com

Copyright 2011 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
141-6200 MCKAY AVE, UNIT 663
BURNABY BC CANADA V5H 4M9

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SEO Newsletter Vol 97: Optimize Google+ for Business & Writing Strong Calls to Action

SEO Newsletter | Vol 97 | December 2, 2011 Blog | Contact | About | Get Quote
FEATURE: SEO Strategy and Google Algorithm Updates of 2011 BACK TO BASICS: How to Write a Call to Action INTERNATIONAL: Mobile Website Design Optimization Rules of Thumb! INTERNATIONAL: An Introduction to the Brand New Google Plus Business Pages THE USUAL: Coverage of this month's hot topics, shuffles, shindigs, attaboys and word on the wire.
Happy Holidays! See You Again in 2012 Bruce Clay, Inc. thanks you for reading!   Please enjoy this final volume of the SEO Newsletter of 2011. We'll be back next year with more news, analysis and insights. Happy New Year!     FEATURE: SEO Strategy and Google Algorithm Updates of 2011 Author: Virginia Nussey   Another year, another several hundred updates to Google properties and the secret sauce of the search algorithm. Industry professionals have kept up with Google's changes in 2011, paying special attention to the massive implications of Panda, Freshness, Google+ and modifications to the SERP format. Here we'll review two major changes to the algorithm that determines the order and selection of results on Google search engine results pages: the Panda Update and a number of iterations that followed it, plus the Freshness Update.   BACK TO BASICS: How to Write a Call to Action Author: Jessica Lee   Calls to action are nothing new, in fact, they’ve been incorporated in advertising and marketing since advertising and marketing became “a thing.” But sometimes in the Web marketing world, the perception of the task at hand becomes more overwhelming than it needs to be. And even though great calls to action incorporate copywriting and conversion optimization best practices, don't let that scare you off from diving in, and creating and testing your calls to action. In this article, we’ll define calls to action, explore its many forms, give ideas for writing to an intended audience, and explore experimentation backed by data to create stronger calls to action for better results.   INTERNATIONAL: Mobile Website Design Optimization Rules of Thumb! Author: Siddharth Lal   The smart phone revolution is truly upon us, and for those companies that haven’t engaged in planning their mobile website, this is a wake-up call. Today, smart phones have become an extension of the desktop experience. Let me present some interesting trivia via the graphic below, to get you thinking about your mobile business strategy.   INTERNATIONAL: An Introduction to the Brand New Google Plus Business Pages Author: Sara Borghi   The big news of the past week is that Google – the search giant - has finally launched the long-awaited Google Plus Business Pages. This step officially brings Google into the Social space for businesses by offering brands the chance to humanise themselves and use the platform to engage with their customers and prospects.   Special Training Discount If you've taken the Bruce Clay, Inc. one-day SEO training workshop at any of the conferences, you're eligible to subtract what you paid for the conference course from the total registration cost of SEOToolSet Standard and Advanced (together) classroom training in Southern California. Sign up now for the January 16th to 20th course in 2012, and insert the promo code NWS12. Confirmation of receipt required.     Hot Topics Google Property and Menu Bar Redesigns Seek to Put Google at Center of Online Life Beneath the shiny new packaging of the new Google bar lies a deliberate strategy designed to help Google more deeply integrate into users' online lives. On the surface, the simple redesign of the Google bar — currently, the gray bar that runs across the top of all Google properties first introduced in July — seems straightforward. The new look features better economy of space, users may find it easier to navigate between their favorite Google properties, and an updated look reflects the modern, utilitarian sensibilities of the brand. The new menu bar is just the latest in a series of redesigns and feature updates to Google properties, including search, that makes the transition from Google service to Google service seamless — so much so that Google slides into the role of online activity hub. Instead of disparate Web properties each acting as islands, the Google universe has become unified. The look and feel across all properties have coalesced. A common navigation allows users to move from one property to the next. Sharing content on Google+ is simple through a prominent "Share" button. The intended center of the hub is Google+, as one common redesign and feature update across properties is simple sharing on the social network. Google's best opportunity to launch Google+ into popular usage certainly rests with the company's ability to build the social network into its other popular services. If Google can gain a foothold in the social signals space, it could potentially become the gatekeeper to the Web.     Shuffles In Q2 2011, more Android apps were downloaded than iOS apps, marking a first in the mobile app marketplace. Forty-four percent of applications downloaded were for Android devices, compared to 31 percent for Apple devices. However, more apps per user were downloaded on Apple devices. In a recent move to reinvent itself and find its niche, Internet services and search company Mahalo laid off 25 percent of its employees, and says it will shift focus from video production to application development. David Kenny, president of Akamai, recently resigned from the company and now is a leading contender to take over as Yahoo! CEO. Kenny is also a respected Yahoo! board member for his efforts to promote change and enhance the company. Groupon filed a law suit against two former employees that now work for Google Offers. The former sales managers have been accused of breaching promises to protect Groupon, by allegedly sharing customer lists, sales and marketing plans. The civil complaint has been filed in an Illinois court, and Google has not been charged in this suit. In more Groupon news, the CEO of Groupon announced that 10 percent of their worst sales employees will be replaced to ensure company growth. They currently have 4,800 sales staff and will be working on improving merchant relationships. In Q3 only 30 million out of their 143 million subscribers bought Groupons. Google Offers added 14 new merchant partners to improve its daily deals offering after Groupon declined their $6 billion buy-out offer. Google will also provide targeted discount offers that are personalized to its subscribers. This information is collected from a small consumer quiz to be completed during registration. Yahoo! purchased data management platform company Interlink for $270 million. Acquisitions such as this have become more popular since these companies deliver large amounts of data in a structured, secured and usable format. Yahoo! is also hoping to ultimately improve performance through this transaction. Internet Explorer is no longer the leader in delivering Web traffic with a share of 46.9 percent. The decrease in these numbers for Explorer can be attributed to the lack of exposure for mobile and tablet devices, which now makes up 6 percent of the market. This month, Internet marketing news aggregator Sphinn relaunched as Marketing Land. New features and content will be introduced to cover a larger range of online marketing topics.  Sister site Search Engine Land will continue to provide search marketing information and archives will also be available. Yahoo! has officially closed Site Explorer and migrated the features into Bing Webmaster Tools. Webmasters will now be able to use these tools to receive organic traffic data from both Bing and Yahoo!. Link data will not be provided in the Bing's tools.     Shindigs Mobile Marketing Strategies takes off December 6 to December 8 in San Francisco. Affiliate Summit West is a three-day affiliate marketing conference and expo in Las Vegas that kicks off January 8. On January 16 through January 20, Bruce Clay, Inc. hosts its SEOToolSet training classroom in Simi Valley, Calif., teaching best practices and methodologies for search engine optimization. EmMeCon (Emerging Media Conference)looks at the implications of how various technology affects our lives and communities, and kicks off January 23 in San Francisco. DOMAINfest starts January 31 and goes until February 2 in Los Angeles, and features insights into acquiring and monetizing Web traffic.     Sound Bytes If you like what you've read in the SEO Newsletter, there's more Internet marketing expertise where that came from. Check out SEM Synergy archives of interviews, opinions and advice from many of the Internet marketing industry's foremost experts in SEO, SEM, PPC and SMM. SEM Synergy is transitioning to a new short video format that will launch in 2012. Visit Bruce Clay, Inc.'s YouTube channel to watch Bruce and the hosts discuss industry news, SEO tactics and marketing trends, while expert guests share their insights on methods, best practices and upcoming events. Check out the show schedule below for a look at recent shows and topics. Air Date Segment One Segment Two Segment Three November 3 (Listen Now) Google and Mobile Marketing Kristy Bolsinger Facebook News Feed Optimization November 10 (Listen Now) PubCon Las Vegas Michael Dorausch Google+ for Business November 17 (Listen Now) PubCon Recap SEOToolSet Keyword Research Tool U.S. Legislation and Free Speech Online Got something to say? Contact the SEM Synergy team and share your thoughts, comments and questions. You might even hear your question answered on the show.     Attaboys A much-welcomed improvement to the Twitter timeline allows threads of conversations to be easily viewed. Replies, retweets and in-line media related to a single tweet can be viewed via a simple "open" link. Both houses of the U.S. Congress are considering legislation that would impede free speech on the Internet, however public outcry has appeared to help stall the measures by educating both lawmakers and the public. The Canadian Supreme Court ruled that hyperlinking to defamatory content is not itself a defamatory act in a landmark decision that protects free expression online. Business pages are now available on Google+ following much demand. For more info, read this month's article on how brands can take advantage of the newly available online marketing platform. Google launches its "India Get Your Business Online" program that offers free websites to small and medium sized enterprises located in India. The offer includes a .in domain name, tools, training as well as resources for online success.     Word on the Wire Yelp's aggressive tactics and questionable method of ranking reviews are often criticized, however a class action lawsuit alleging that Yelp tried to extort small businesses was dismissed following a refile by plaintiffs. Google+ was opened up to Google Apps users, giving all functionality of sharing on the social service along with the option to share with an organization, in the case of business accounts. Adobe announced it would shift development focus from Flash to HTML5 and apps for mobile platforms, in large part because Apple iPhone's giant market share and lack of support for Flash forced the software company's hand. Recent acquisitions, including a video ad serving start-up and a data management platform by Adobe suggests that the company is looking to parlay its deep relationships with Web publishers to become a major player in online advertising. Facebook reached a settlement with the FTC in response to eight charges that the company violated user privacy in an "unfair and deceptive" way. Among other voluntary safety measures intended to ensure user privacy, Facebook will make itself available to independent privacy audits every two years for the next 20 years. The settlement is thought to put at ease investor concerns over Facebook's privacy policies, opening the company to an IPO in the immediate future. Facebook is developing a mobile device, code-named "Buffy," according to rumors. It will run a heavily modified version of Android on HTC hardware. It is expected to arrive in 12 to 18 months and will feature a deeply integrated experience with the social network. According to the latest Icube survey, the Internet is slated to get even bigger in India with it marching towards 121 million users (pdf) in December 2011. India is going to get its very own dot-Bharat domain names in Hindi. This move is sure to click with the majority of the Indians who aren’t familiar with English. Wikipedia opens its first office outside of the U.S. in India with an aim to improve its operations by providing content in Indian vernacular languages.
How to do Search Engine Optimization (SEO) | How to do Pay Per Click (PPC) | How to do Google Analytics How to do Conversion Rate Optimization (CRO) | How to do Social Media Marketing (SMM) | How to Design a Website SEOToolSet Powerful SEO Research & Analysis Tools. SEO Training Comprehensive SEO Training from Bruce Clay, Inc. Search Engine Optimization All-In-One for Dummies All-in-one book to do SEO SEOToolBar Web page statistics 7 information on the fly SEO Tips & Tricks Time tested tips to improve your ranking Hide Google Options Simplify the new Google search engine interface Connect with Bruce Clay Inc.    Bruce Clay, Inc. | 207 West Los Angeles Avenue, Suite 277 | Moorpark, CA 93021 Voice: 805-517-1900 | Toll Free: 866-517-1900 | Fax: 805-517-1919 Search Engine Optimization (SEO) Pay Per Click (PPC) Advertising Web Analytics for SEO and PPC SEO Web Design Social Media / Branding Internet Marketing Services SEO Services Pay Per Click Services Ethics Bruce Clay Blog Quote Request Form Signup Technical SEO Tips Internet Marketing Strategy & Philosophy Sitemap About Contact Us Offices Employment Privacy
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IMS Special Edition - Sale Ends Today - December 02 2011

Internet Marketing Secrets (IMS)
Special Edition - December 02 2011
Cyber Week Sale Ends Today

Peter,

Just a quick note to remind you, that my
Cyber Week sale ends December 02 2011 at
9PM Pacific Time. Right now you can get a
Lifetime Membership to the Dynamic Media
Vault at 25% off the regular price.

You get the Ultimate Heatmap 2.0, Color
Persuasion, Goobert 2.0, Pumper Linking,
Extreme Syndication, plus tips on SEO,
PPC, persuasion, conversion, video, social
media and a whole lot more.

What you won't find is any upsells,
monthly payments, continuity, or other
nonsense. You get permanent 24/7 access
to the very best information about internet
marketing that I've gathered and created
over 17 years, for one one-time low price.

Vault: http://www.dynamicmedia.com

Link Broken? Type this: DynamicMedia.com

(If you only want the research in the
Ultimate Heatmap 2.0 and Color Persuasion
ebooks, you can get them here, while they
are still on special... but the Vault package
is a far better deal in my opinion.)

Heatmap: http://www.ultimateheatmap.com

Thanks for reading. Your regular Internet
Marketing Secrets will arrive in a couple
of days.

Wishing you all the best for success,

Michael

P.S.

I'm not sure if you got the email from
the Internet Attorneys Association.
Mike Young - the internet lawyer - is
having a 4 for 1 sale until this Sunday
at 10 pm. The sale includes a report on
making testimonials FTC compliant, a
membership website protector, social
media legalese and my favorite...
outsourcing contracts.

If you do any outsourcing, pick this up to
protect yourself. It ensures that you own
the copyright, sets deadlines, specifies
payments and the working relationship.
Plus they're fully customizable for any
type of work that you outsource.

4 for 1: http://www.dynamicmedia.com/sale

I bought it. So should you. Pick it up
before Sunday, when their turkey hangover
ends and prices goes back to normal.. ;-)

Go Now: DynamicMedia.com/sale

Michael Campbell, CEO
Dynamic Media Corporation
Twitter: http://twitter.com/dmcorp
Web: http://www.dynamicmedia.com

Copyright 2011 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
141-6200 MCKAY AVE, UNIT 663
BURNABY BC CANADA V5H 4M9

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