Questions to ask your next PPC agency

Find out these 6 things before hiring someone to manage your pay-per-click ads ...

Hi friend, New on the Bruce Clay Blog is: 6 Questions to Ask Your Next PPC Agency. To manage your pay-per-click ads, how do you figure out which PPC agency will do the best job for you? The way I see it, there are six important questions to ask. The answers will help you decide who you can trust with your hard-earned ad budget -- and who you can't. Here you go: https://bit.ly/3kEQWyR Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

What are PPC services, anyway?

Find out what, why and how pay-per-click services work ...

Hi friend, Today on the Bruce Clay Blog, I posted What Are PPC Services and Why Do You Need Them? If you've done any kind of pay-per-click advertising, you know how important it is to manage ad spend ... otherwise, you can quickly lose control and watch the dollars disappear.  But there's a lot more to PPC services than just controlling spend. Here's what you need to know: https://bit.ly/34yCzpZ Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

What CRO has to do with SEO

Here's a brief guide ...

Hi friend, Today on the Bruce Clay Blog, I posted A CMO's Guide to Conversion Rate Optimization (CRO) in 5 Minutes or Less. It's a brief guide to conversion rate optimization ... which goes hand-in-hand with SEO. Because what searchers do after they reach your webpages is just as important as getting them there. Here you go: https://bit.ly/37vUcIV Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

One more vital website measure

Ensure that your website meets the core web vitals named by Google, including "cumulative layout shift" ...

Hi friend, On the Bruce Clay Blog is Core Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO. Each of the "core web vitals" that Google has defined will be part of its coming Page Experience ranking signal. And according to research, most websites currently do not meet Google's threshold for the metric called CLS. In this final post of my series covering the planned update, you'll find out what CLS is all about and how to improve it on your website. Here you go: https://bit.ly/3objqSP Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription