EzSEO Newsletter # 303

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EzSEO Newsletter # 303

Andy Williams

http://ezseonews.com

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In this issue:

1. What I hate about Internet Marketing

2. News on My Backlinking Course

3. Wordpress For Affiliate Sites Course?

Hi Peter

I don't know what it is about this time of year - I seem to get
itchy feet and want to be somewhere, anywhere other than here.
It's usually the time of year when we are either looking for
somewhere to go, or getting ready to head off on a holiday to get
away. Last year we went to the UK for a trip around Cornwall, the
two years before that we went to Nova Scotia, Canada and
Disneyland, Paris. This year it looks like we are stuck here for a
while longer because I am trying to get everything in place to
start my new backlinking course. I really want to get that done,
dusted and released to those who are interested, and then I can go
off and relax for a couple of weeks somewhere with my family. I
still don't know where we will be heading, so if anyone has any
suggestions, please leave a comment at the end of the newsletter.
Where was your best holiday ever (and please don't say Tenerife).

In today's newsletter I have a bit of a rant at the state of
Internet Marketing. I am sure many of you will be nodding your
head as you read that section.

You can read this issue online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-303/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #303.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://www.keywordresearchlab.com/
http://affiliate-minder.com
http://improdigy.com

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If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your site
as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2010 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

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Correos 4
38410 Los Realejos
Tenerife
Spain

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SEO Newsletter - Vol 88 - Launching the New SEOToolSet v5, plus what makes good content

Read this newsletter in your browser.

SEO Newsletter | Vol 88 | February 15, 2011 BruceClay.com   FEATURE: The Right SEO Tools for the Job BACK TO BASICS: Creating Quality Content for the Web INTERNATIONAL: The Economies of Social Media THE USUAL: Coverage of this month's hot topics, shuffles, shindigs, attaboys and word on the wire.   FEATURE ANNOUNCEMENT: The Right SEO Tools for the Job Author: Bruce Clay   There is a saying: A craftsman is only as good as his tools but I suspect the reverse is true as well. Tools are only as good as the person using them. Talk to any musician, chef, carpenter and they will all tell you that their talent is complemented by having the best tools. It's a synergistic relationship where the skills of experts can only be improved by having the right tool for the job. For the last 15 years, we've supplemented our services by building tools to take the busy work out of SEO and support our clients through knowledge and data. Now, with the release of the brand new SEOToolSet v5, we think we've got the best tools suite on the market and, when paired with a knowledge SEO team and total buy-in from the client, you've reached a good match of knowledge and utility. Now, understand, we're not suggesting you get rid of every other tools subscription you have. In fact, we think that the smart thing to do is keep using your favorite tools and add in the SEOToolSet. At $9.95 a month, they're an amazing deal and completely affordable. Why would we urge you to keep your old tools if we like ours so much? Well, it's pretty simple. Remember, if the only tool in your toolbox is a hammer, every problem looks like a nail. We want you to have the widest range of tools at your command. What's in the new SEOToolSet? Integrated research tools A comprehensive page analyzer The fastest search engine ranking monitor available (100 kw/m) Several detailed ranking report modules Initial link analysis And lots more When we built our tools, we did it based around what we as SEOs needed to do our jobs. Most reports allow considerable drill-down and exceptional granularity of data sorting. Speed, usability and accuracy were the name of the game. Learn more about the new SEOToolSet Version Five. For the next month (expiring March 15, 11:59 p.m.), you can use code TRIAL_NL88 to get a 30-day free trial. (If you miss that window, don't worry. We know how important it is to try before you buy, so the tools will always come with a 30-day money-back guarantee; try them risk-free.)   BACK TO BASICS: Creating Quality Content for the Web Author: Jessica Lee   In 2010 and early 2011, Google made several changes to its algorithm targeting spammy or low-quality websites. Specifically, two algorithm changes target sites that don't have the most relevant or quality content for a user's query. In typical Google fashion, we don't have specific details into the search engine's criteria of good content; however, based on what we do know about writing quality content, we can offer tips on how to create it. What is good content? It's a question that comes up frequently and can be hard to define. To start, let's talk about what good content isn't.   INTERNATIONAL: The Economies of Social Media Author: Kate Gamble   Like most good theories, mine is based on an observed trend. At Bruce Clay Australia, we have noticed that sites with social aspects to them are performing better in competitive search results. This trend was first observed about two years ago, and Des (a Director here) deduced that 'Web signals' acted to assist rankings. A Web signal is the mention of your brand + your keyword on a webpage crawled by search engines. For example, "McDonalds cheeseburger". The more Web signals there are the more Google considers you to be a brand authority on that keyword. Interestingly, in our experience even a new website can rank quickly and well if the social signals are implemented correctly, indicating that in certain industries it is not so much the number of Web signals that are important but rather the rate of change of these signals. Being social, as I see it, consists of two parts; firstly, add a social element to your website, such as a forum or a blog. Secondly, push content to areas where users are expecting to be social (e.g., Facebook) and leverage their 'readiness to engage'. Let's call these processes "On Site Social" and "Off Site Social".   Hot Topics Google to Bing: Stop Copying Me If you haven't heard about the recent Google-Bing controversy, it goes something like this: Google notices Bing is returning similar pages to Google for misspelled queries. Google gets suspicious. Google sets up a sting operation to see if Bing is copying its results. Google finds out Bing is, in fact, "copying" them. Drama ensues. What happens next is a series of finger-pointing, defensive statements and heated discussion on the fairness (or lack of) of Bing's actions. In an oddly coincidental sequence of events, the performance unfolded into what seemed like a hidden-agenda boxing match between the two organizations. First, Danny Sullivan of Search Engine Land questioned why Google decided to make its Bing findings public when it did. See, the "Bing Sting" was revealed right after a popular article on TechCrunch was published, calling for a new and better Google. Soon after, an event centered around the state of search was approaching quickly, and hosted by guess who? That's right, the author of the published TechCrunch article, Vivek Wadhwa. The event, Farsight 2011: Beyond the Search Box , would host both Bing and Google. It was later confirmed that the strangely connected series of events were completely unrelated, but that Google wanted to publish the findings of the Bing Sting prior to the conference, since the topic was so timely. The Ethics of It All Aside from the production that played out in the news, the question remained - was Bing acting unethically? See, Google itself relies on the content of others for its business model, so those siding with Bing called Google a hypocrite. In a detailed explanation of how Bing was using search signals to aggregate information, one can see Bing's defense. But the real question, argued Sullivan, is: Are the search results as relevant as they could be to Bing users if they are using Google cues to serve up results? The whole situation leaves us wondering just how many options we're being reduced to online. To see Bing and Google face off on the topic at the Farsight 2011 event, check out this 40 minute video:     Shuffles Following on its acquisition of TechCrunch, this month, global media company AOL bought Huffington Post, adding them to its growing network. It's possible that while Twitter co-founder Ev Williams remains in the building and part of the company, he doesn't really work at Twitter anymore. PPC expert Pamela Lund joined BlueGlass as their director of paid search. Google is hearing wedding bells. The search engine launched a wedding vertical this month, entering into yet another niche market and proving that no vertical is safe. In the forums, representatives of Google are warning of "big changes shortly". Speculation is that the changes will be further refinements to the content farms filters. Bruce Clay Australia released their 2011 SEO Factors & Trends Report. The twenty-six page report covers the key SEO factors that changed in the search engine marketplace in 2010 and the key potential SEO trends in 2011. The objective of this report is to help you identify the key factors that could affect your SEO strategy, and ultimately your search engine rankings. The report also includes recommended actions to align your SEO strategy with the factors and trends identified. It's a great resource for SEOs and business owners alike. Download the SEO Factors & Trends Report.     Shindigs SMX West takes place March 8-10 in San Jose, California. You can always register to attend using our 10% discount code: smx10bruceclay. Remember, the earlier you register, the lower your total cost will be. Don't forget to check out our One Day SEO Training seminar. We hope to see you there! The end of March brings SES New York. If you want to attend, register using code 20BRU for a discount. We will also be presenting our One Day SEO Training at this conference as well. In the U.S., the newly updated SEOToolSet® standard and advanced training and certification dates for 2011 are as follows: California Training 2011 March 14-18 May 16-20 July 11-15 September 19-23 November 14-18 The dates for NY Training 2011 will be announced later this year. East coast students will be able to chose from two sessions during the year. Bruce Clay Australia will be holding the next 3 Day SEO Training in Sydney: April 4th, 5th and 6th, 2011 One Day Training dates for 2011 have also been announced: Last Chance! Sydney - February 23rd, 2011 Melbourne - March 2nd, 2011 Sydney - June 15th, 2011     Attaboys Google announced late January that it partnered with Yad Vashem, a center for Holocaust remembrance in Israel, to bring its collection of photographs to the Web. In an effort to help the Egyptian people communicate amidst the upheaval, Google created speak-to-tweet, a service that translated voice messages to Twitter with the hashtag #egypt. Google executive Wael Ghonim was involved even more personally - arrested, detained and finally freed again by the Egyptian government. His Facebook campaign is widely credited with sparking the revolution. Groupon ran some controversial commercials during the Super Bowl this year, but at the heart of the ads laid a good cause: Groupon's goal to aid charitable organizations.     Word on the Wire Developments this month generated more awareness about low-quality or spammy sites in search results, starting with Google's latest algorithm change targeting content-scraping sites. Shortly after, Blekko announced it was slashing content farms altogether from its index. Google then introduced a Chrome extension allowing users to block sites from the results (for example, content farms) as an experiment to see what sites searchers block to potentially use that information to update its algorithm. Blekko created the Spam Clock at the beginning of the year to generate awareness on just how many spammy Web pages are launched each day. On February 11, the spam clock surpassed a billion. Bruce Clay talked about the severity of participating in purchased link programs, what not to do in link development and how to use paid links safely. The J.C. Penney controversy began with a New York Times investigation of the department store giant's consistent high rankings in the SERPs for several generic queries and ended with a hefty penalty from Google for paid link schemes.   If you have any questions or comments on any of the above Internet marketing news items or if you would like to suggest topics for future search engine optimization articles, please contact us at Bruce Clay, Inc. Print the full SEO Newsletter

Forward email This email was sent to peterhanson198@gmail.com by newsletter@bruceclay.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Bruce Clay Inc | 207 W. Los Angeles Avenue, Suite 277 | Moorpark | CA | 93021

IMS #200 - Three Secrets to Success - February 09 2011

Internet Marketing Secrets
IMS #200 - February 09 2011
Three Secrets to Success

Peter,

Hard to believe it's the 200th edition of
the newsletter. If you told me back in
1999, that I'd be writing this thing for
12 years, I would have said you were
nuts. ;-)

Rather than go down memory lane,
or providing a "greatest hits" of past
achievements, I want to share something
very special. It's my top three secrets
to success.

Call them my credo, mantra, mission
statement, whatever you like. I hope
that they serve you, as well as they
have served me, over the years.

- - - - Sponsor - - - -

The Truth About Marketing

Ken McCarthy is both a personal friend
and a mentor. In addition to knowing
direct marketing inside out, he's the best
copywriter I know.

Since 1994, Ken has been teaching
marketing through live seminars. Many
of the top income earners got their ideas
thanks to Ken's teaching.

Unfortunately, this year will be the last
System Seminar. This is your last chance
to take it. I'm not implying any fake
urgency or scarcity, this time its the
real deal.

System: http://www.thesystemseminar.com/last/

I'll be there. I hope you will be too.
Please come up to me and introduce
yourself. I look forward to meeting
you and discussing your internet
marketing strategies.

- - - - /Sponsor - - - -

Three Secrets to Success

2011 marks the 12th anniversary of this
newsletter. Many of you have been with
me for years. Some of you for a decade.

Hundreds of you have worked with me to
achieve the true internet life style. You
know what it's like to enjoy the freedom
it brings.

The last vacation I had was a six month
road trip, four years ago. My wife Amy
and I drove across Canada, and around
the entire USA for six months. No set
itinerary, just roaming around, staying in
places that we enjoyed.

I worked the whole time, writing the
newsletter and running my consultancy.
Most people didn't even know I was on
vacation. That's because I've got my
business down to five items.

All I need is a Mac laptop, backup drive,
USB headset for Skype, cell phone and
video camera. Throw in the WIFI that
most hotels offer and I'm in business.

Four years later, here I am, roaming
around China for six weeks. I don't say
that to impress you, but to impress upon
you, that if you work hard, at something
you love to do, and become one of the
best at it, you can achieve your dreams.

As you build your internet business, think
about being in it for the long run. Ignore
shiny objects promising quick roads
to riches.

Avoid the shortcuts and tactics de jour.
Stick to the tried and true marketing
principles. (Like you'll learn at the
System Seminar, if you care to meet
me there.)

Think of building your business like
turning the propeller on a ship. If you
turn it once, you don't get very far.

If you turn a propeller for weeks, and you
can cross oceans. Turn it for years and it
will take you everywhere you've dreamed
of going.

Finally, a few words of advice, that
I garnered from my mentors. It's an
expanded version of the conclusion I
wrote for Goobert (my conversational
marketing method).

Goobert: http://www.gogoobert.com

I hope it serves you as well as it has me.

I'd like you to remember these three
things. Call them rules if you like, but
they really are true internet marketing
secrets...

1) You get paid by bringing value to the
marketplace. That value can be through
invention, or product innovation, but it
can also be through what you've learned
by reading and doing.

If you improve your knowledge, or skill
set, you increase your personal value.
You can charge more for your advice
and services.

Remain a student and keep learning
new things your entire lifetime. Your
mind will remain sharp and keep young,
as you discover and explore new ideas.
You'll continue to earn more, with every
passing year.

2) Be of service always. Listen closely.
Listen to where people say they are
now, and where they'd like to be. That
distance, or interval between the two, is
your chance to make a sale.

Sometimes it's not your product, or
service, and you'll need to send the
customer elsewhere. That's ok.

People will respect your honesty and
remember you. They are far more likely to
purchase from you, than a stranger, when
they need a product, or service like yours
in the future.

Never, ever, compromise your integrity,
or values, for a short term gain. You may
make the sale today, but ultimately loose
the customer and their friends forever.

Remember that you're in business for the
long haul. The greatest measure of your
worth, to any new customer, is your
reputation.

Be fair and honest in everything you
do. New customers will seek you out,
not just because of your advertising,
but because of the relationships you
have with their friends.

3) I'll share with you the fastest way to
achieve success. I did it several times.
So have hundreds of others, that I've
mentored over the past 12 years. It's
simple to do, if you let the first two
rules be your guide.

Identify the problems facing your niche.
Source or create the solutions. Sell your
solutions to the existing market, as
digital products or downloads.

Digital is the fastest way from concept to
market. Plus you'll avoid the all hassels
of inventory, merchandising and shipping.

Never do it the other way round, by
creating a product first, and then trying
to find, or create a market. The market
must already exist, if you want quick
success.

All that remains now, is to follow up your
product sales with permission based email
marketing, and you'll have a successful
business. But you don't have to stop
there...

Consider giving back to the community
that made you successful. It could be
through a newsletter, regular blog posts,
or participating in discussions wherever
your brand is mentioned.

You might also set up a private site, even
though you don't need the revenue. Simply
by coaching and mentoring others, you'll
get a wonderful feeling of satisfaction,
as you contribute to their success.

That's it for the 200th edition my
friends. I hope that these three internet
marketing secrets serve you, as well as
they've served me over the years.

If you'd like to learn more about the
coaching I offer, click over to my site at
Dynamic Media. I look forward to helping
you achieve your internet marketing goals.

Dynamic Media: http://www.dynamicmedia.com

take care,

Michael

P. S.

Just a quick update for the Dynamic Media
members, in case they missed the blog
post. Until February 25th I'll be working
from China.

I'll be taking Skype calls and coaching by
email as usual, just the time zone will be
different. I'll be 16 hours ahead of what
you're used to.

http://www.worldtimeserver.com/current_time_in_CN.aspx

If you miss me on Skype, please email me
your questions, and I'll get back to you
within one business day. I'll be back in
Vancouver February 28th. Thank you for
continuing to rely on me for your internet
marketing advice.

Michael Campbell
CEO Dynamic Media Corporation
Copyright 2011 Dynamic Media Corporation
Terms: http://www.internetmarketingsecrets.com/about/
141-6200 MCKAY AVE, UNIT 663
BURNABY BC CANADA V5H 4M9

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