Search Engine Optimization

Wednesday, February 24, 2016

SEO Newsletter: What Should You Expect from a Search Engine?

SEO Newsletter | Vol 141 | February 24, 2016

This Month's News

Stay in the Know
New Subscribe Feature on the BCI Blog Keeps You Connected

Let's stay in touch more! If you like our free monthly newsletter or read our blog, sign up to get emails when new blog posts are up. Head to our blog and enter your name and email in the "Subscribe to Blog Updates" box on the right side of the page.

Take me there!

Feature
What Should You Expect from a Search Engine?
Author: Duane Forrester

Ever wondered what motivates a search engine to update its algorithm? Updates are a move from one state to a more advanced state. Updates happen because ... pause for drum roll ... something undesirable is happening! The end goal is making searchers happy.

After six years as a search engine representative, Duane Forrester describes the busy interior of a search engine. His experience guides his answers to these SEO questions:

When do search engines make updates?
How do engines feel about SEO?
How can businesses appeal to search engines?

Back to Basics
A Week in the Life of an SEO Trainer
Author: Mindy Weinstein

Our SEOToolSet Training is not your typical SEO training course. By the numbers, we cover a massive binder of material, or two, depending on which course you take. And more than 5,000 people so far have attended our classes worldwide.

What's harder to quantify is how the classroom becomes a place where friendships and business collaborations are formed. For three years, Director of Training Mindy Weinstein has watched people transform their businesses and move ahead in their careers after three to five days in the classroom. In this article from the trainer's perspective, Mindy shares:

What a business owner learned at SEO training that caused her to send four employees to the class.
What a manager took away from three days of training, including tools subscriptions and relationships.
How a black hat transformed his approach from exploitation to improvement in a week of intensive question and answer time with trainer Mindy Weinstein.

Wednesday, February 3, 2016

EzSEO Newsletter - Web Content Studio User?

#######################################################

EzSEO Newsletter - Web Content Studio User?

Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

If you are not a Web Content Studio (WCS) user, then please forgive this intrusion. I just wanted to announce that I have created a free course on using Web Content Studio, and it's just gone live on Udemy. You can get access here:

https://www.udemy.com/web-content-studio-mastery/

If you do not own WCS, you are still welcome to sign up for the course if you want to see what the tool is all about and how a lot of webmasters create the kind of content that get's recognised by Google. If you are kind of new to content creation, you might also be interested in my How to Write Great Content Course, as that does not require any special software to get similar results.

https://www.udemy.com/how-to-write-great-web-content/?couponCode=JUST9

OK, that's it for now.

Have a great week!

Andy Williams

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zAzsTOyMDJw=

Tuesday, January 26, 2016

EzSEO Newsletter - January 2016 Google Updates

#######################################################

EzSEO Newsletter - January 2016 Google Updates

Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

In this issue:

1. January 2016 Google Updates

2. Alternative to Google Analytics?

3. Help Please?

Hi Peter

1. January 2016 Google Updates

I think I have become pretty immune to Google changes in the last few years with my shift towards 99% white hat SEO. I actually only found out that Google had made some major changes in January when a subscriber wrote to me asking what was going on. I had to go and check. Apparently there were massive changes in the Google results pages. I've done a little digging to see what I could find, and posted an article here:

http://ezseonews.com/google-updates/january-2016-google-algorithm-updates/

If you have anything to add to that article, please leave a comment at the end.

2. Alternative to Google Analytics?

A lot of webmasters are suspicious of Google and therefore don't want to use Google Analytics for website tracking. I can understand that, and for the last year I've been testing an Analytics packages called Yandex Metrica. It's totally free to use and has some fantastic reports. I love it so much I created a Udemy course on this topic. If you want to see some of the highlights of Yandex Metrica, check out the promo video here:

https://www.udemy.com/website-analytics/?couponCode=8DOLLARSLAUNCH

3. Help Please?

I am looking for a script to manage software licenses. The one I currently use only works on older versions of PHP on my server, and my web host wants to start charging me an extra $8 per month just to allow me to use the older version of PHP. Obviously it's time for a change. If you know/have experience of any scripts (must be a one-time fee) that allows me to issue usernames/password/license code type information and limit use of my software to registered customers, please let me know.

OK, that's it for now.

Have a great week!

Andy Williams

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zAxszIzsbGw=

Wednesday, January 20, 2016

SEO Newsletter: SEO PSA! Google Algo Update Imminent

SEO Newsletter | Vol 140 | January 19, 2016

This Month's News

SEO PSA
Today Is Penguin Awareness Day

Yesterday, Google spokesperson Gary Illyes said that the next Penguin Update is just weeks away. Are your backlinks ready?

DisavowFiles is the FAST, FREE tool for checking the health of your backlink profile.

Try DisavowFiles Today

Feature
43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions
Author: Bruce Clay, Inc.

There's a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it's not a phobia that SEOs can afford to harbor. Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy.

Where to start the race of 2016? Right here. Bruce Clay, Duane Forrester, David Szetela, and digital marketing rockstars share their predictions for the online marketing industry this year. Read for predictions by:

Bruce Clay: 20-year SEO veteran calls out apps, millennials, and local search revenue as drivers of change. Duane Forrester: HTTPS, podcasts and search from Facebook and Amazon make an appearance in this former Microsoftie's predictions.
David Szetela: Facebook, Instagram and Bing display are big winners in the "Pay-Per-Click Marketing: An Hour a Day" author's picks, but read to find out who he bets against.
Cindy Krum: With mobile changing everything about digital marketing, you'll want to read this mobile tech expert's take on 2016.
Dan Petrovic: The international SEO's predictions echo the familiar theme of content quality, backed by some interesting new research out of Australia.
Marcus Tandler: User experience is Tandler's hot topic in Germany, with conversion optimization cooling off; read why.
Maddie Cary: U.S. Search Awards 2015 Young Search Professional of the Year dubs 2016 the year of removing resistance, with PPC predictions to back it up.

Back to Basics
SEO, PPC & Content Virtual Conference: 2015's Liveblog Recap
Author: Bruce Clay, Inc.

On the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry's search marketing, content, conversion and advertising experts. This year, we covered more than 85 sessions live from six conferences.

We packaged up the most high-impact liveblogged sessions of the year to create a virtual conference so you can follow along with the real-world challenges and solutions shared by the search engines and marketers at in-person educational events. Choose the tracks that interest you:

Content, Social Media and Understanding Your Audience
Search Engine Marketing and PPC Advertising
SEO Milestones of 2015

Friday, January 8, 2016

EzSEO Newsletter - Happy New Year

#######################################################

EzSEO Newsletter - Happy New Year
Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

Happy New Year! What are you planning for 2016? Any New Year Resolutions?

If you've been a subscriber for a while, you'll know that I am an active instructor on the Udemy platform and encourage everyone to try teaching online, even if you've never taught before. I started as an instructor in December 2014, so that represents a full year as an instructor on Udemy. Do you want to know how much I made in my first full year? I've added screenshots to my "Teach on Udemy" course page, which you can view without signing up for the course.

http://ezseonews.com/9TOU

A few of the first lectures are free to view which include the income related items. BTW; that link gives you a big discount on the course if you want to take it. This link will expire at the end of January.

But, Udemy is more than just a platform where you can become a teacher. You can also become a student, and at the moment Udemy have a huge number of courses on sale for just $10. You can find a full list here:

http://ezseonews.com/udemy10

There are courses in just about any field you can think of. Creating mobile apps, photography, web design, business, IT, personal development, lifestyle, health & fitness, music, language learning, and so on, and so on. Check out the full list of available courses at the link above.

That's all for now. I wish you a very productive and profitable new year, but most importantly, health and happiness!

All the best

Andy Williams

http://ezseonews.com
http://webcontentstudio.com

#######################################################

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zAwsTKycnKw=

Wednesday, December 16, 2015

EzSEO Newsletter - Wordpress Security Update

#######################################################

EzSEO Newsletter - Wordpress Security Update
Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

This is just a heads up to let you know that I've posted a new tutorial on my site. It's a video where I setup the All In One WP Security and Firewall plugin on one of my Wordpress sites. The plugin is totally fre.e. and replaces several other security plugins I have used in the past. If you want lots of layers of protection on your Wordpress site, check out this top rated plugin in my video here:

http://ezseonews.com/wordpresstutorials/all-in-one-wp-security-firewall/

Comment welcome - just leave your thoughts, ideas or questions using the comment form on the site.

That's all for now.

all the best

Andy Williams
http://ezseonews.com

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please contact me online: http://ezseonews.com/contact

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zAyMnAxs7Kw=

Tuesday, December 8, 2015

SEO Newsletter: 2016 SEM Resolutions

SEO Newsletter | Vol 139 | December 8, 2015

This Month's News

Education Matters
2015 Search Quality Rating Guidelines Checklist
Author: Paula Allen

Google has shifted focus from relevance to usefulness with the latest Search Quality Rating Guidelines. Google annually updates its internal guidelines document that tells hired human quality raters how to evaluate sites as part of Google's ongoing experiments. Last month, Google published the 2015 guidelines as a 160-page PDF for all to read.

What's important for business owners is not all of the nitty gritty technical details. Leave those to your SEO. Instead, business decision makers need to glean what Google's focus is so they can allot budgets and assign priorities correctly in a website strategy that's aligned with what Google rewards. From the new 2015 guidelines, we've created a checklist to help your teams bring your website and mobile experience in line with Google's "usefulness" focus. It helps your business identify the right questions to ask, like:

How well does your site anticipate and fulfill a mobile user's needs?
Is the purpose of the website as a whole clear, on and off site?
Does your site look alive and well-maintained?

Feature
Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations
Author: Melanie Saxe

Last month we shared the news with you that former Bing search engine spokesperson and senior product manager Duane Forrester joined Bruce Clay, Inc. in a newly created position as vice president of organic search operations. If you skipped the news in our last blast, check out this look at Duane's future plans and how his unique experiences will benefit clients of BCI. Newly updated with a career timeline graphic, read about how Duane's move to agency life opens him up to opportunities to help businesses like yours.

Back to Basics
PPC New Year's Resolutions: Paid Search, Display and Social Ad Features to Power-up Your 2016 Campaigns
Author: Melanie Saxe

Yahoo, Bing, Google, Facebook and Twitter debuted new extensions, features, and targeting abilities in Q4 of 2015 that will spruce up your campaigns well past the New Year. Resolve to read up on the latest advancements to outperform your competitors in 2016. Take note if any of the below describes your business' digital advertising activity:

Retailers running shopping campaigns now have retargeting options in Bing and product ads in Yahoo.
Brands looking for reach on social media can create engaging Facebook video content from an image slideshow and can even manage Instagram campaigns from Facebook Ads Manager.
Seasoned Google AdWords advertisers welcome a new way to target email lists via Customer Match.

Invest in December
Cyber Saving Specials on Service, Audits and Training
Deals to Better Your Business

Give your business the gift of a digital marketing investment that will pay you back over the year to come. Is it time to educate your own staff on SEO best practices? Do you want a set of expert eyes to evaluate your paid search and display campaigns? How about an extra month added to a year of SEO services? These deals to better your business in 2016 will be honored through December 31, 2015:

13 months of SEO services for the price of 12
Free search engine marketing audit
50% off a second seat at Standard SEO Training in SoCal

Feb. 2 to 4 in Delhi NCR
Bruce Clay Presents SEO Training in India
Once a Year Opportunity

Once a year, Bruce Clay teaches the five-star SEO training course to a sold-out room in Delhi (NCR), India. The 2016 course is fast approaching. Secure your seat for Bruce Clay's SEO training in India Feb. 2-4.

The in-person, three-day course taught by a 20-year SEO veteran is the only SEO training of its kind in India. Attended by digital marketing staff, IT and managers and executives at companies including Microsoft, Hewlett Packard and AOL, the workshop sells out every year. Receive the early bird rate by registering by Dec. 14.

Get details and register

Connect with us:

Forward email

This email was sent to peterhanson198@gmail.com by newsletter@bruceclay.com \| Update Profile/Email Address \| Rapid removal with SafeUnsubscribe™ \| About our service provider.
Bruce Clay, Inc. \| 2245 First Street, Suite 101 \| Simi Valley \| CA \| 93065