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43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions
Author: Bruce Clay, Inc. | | | There's a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it's not a phobia that SEOs can afford to harbor. Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy. Where to start the race of 2016? Right here. Bruce Clay, Duane Forrester, David Szetela, and digital marketing rockstars share their predictions for the online marketing industry this year. Read for predictions by: - Bruce Clay: 20-year SEO veteran calls out apps, millennials, and local search revenue as drivers of change. Duane Forrester: HTTPS, podcasts and search from Facebook and Amazon make an appearance in this former Microsoftie's predictions.
- David Szetela: Facebook, Instagram and Bing display are big winners in the "Pay-Per-Click Marketing: An Hour a Day" author's picks, but read to find out who he bets against.
- Cindy Krum: With mobile changing everything about digital marketing, you'll want to read this mobile tech expert's take on 2016.
- Dan Petrovic: The international SEO's predictions echo the familiar theme of content quality, backed by some interesting new research out of Australia.
- Marcus Tandler: User experience is Tandler's hot topic in Germany, with conversion optimization cooling off; read why.
- Maddie Cary: U.S. Search Awards 2015 Young Search Professional of the Year dubs 2016 the year of removing resistance, with PPC predictions to back it up.
Read More | | | Back to Basics
SEO, PPC & Content Virtual Conference: 2015's Liveblog Recap
Author: Bruce Clay, Inc. | | | On the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry's search marketing, content, conversion and advertising experts. This year, we covered more than 85 sessions live from six conferences. We packaged up the most high-impact liveblogged sessions of the year to create a virtual conference so you can follow along with the real-world challenges and solutions shared by the search engines and marketers at in-person educational events. Choose the tracks that interest you: - Content, Social Media and Understanding Your Audience
- Search Engine Marketing and PPC Advertising
- SEO Milestones of 2015
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The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2016
Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic and Leads'
Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO? Connect with us:      
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