| | Education Matters
2015 Search Quality Rating Guidelines Checklist
Author: Paula Allen | | | Google has shifted focus from relevance to usefulness with the latest Search Quality Rating Guidelines. Google annually updates its internal guidelines document that tells hired human quality raters how to evaluate sites as part of Google's ongoing experiments. Last month, Google published the 2015 guidelines as a 160-page PDF for all to read. What's important for business owners is not all of the nitty gritty technical details. Leave those to your SEO. Instead, business decision makers need to glean what Google's focus is so they can allot budgets and assign priorities correctly in a website strategy that's aligned with what Google rewards. From the new 2015 guidelines, we've created a checklist to help your teams bring your website and mobile experience in line with Google's "usefulness" focus. It helps your business identify the right questions to ask, like: - How well does your site anticipate and fulfill a mobile user's needs?
- Is the purpose of the website as a whole clear, on and off site?
- Does your site look alive and well-maintained?
Read more | | | Feature
Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations
Author: Melanie Saxe | | | Last month we shared the news with you that former Bing search engine spokesperson and senior product manager Duane Forrester joined Bruce Clay, Inc. in a newly created position as vice president of organic search operations. If you skipped the news in our last blast, check out this look at Duane's future plans and how his unique experiences will benefit clients of BCI. Newly updated with a career timeline graphic, read about how Duane's move to agency life opens him up to opportunities to help businesses like yours. Read more | | | Back to Basics
PPC New Year's Resolutions: Paid Search, Display and Social Ad Features to Power-up Your 2016 Campaigns
Author: Melanie Saxe | | | Yahoo, Bing, Google, Facebook and Twitter debuted new extensions, features, and targeting abilities in Q4 of 2015 that will spruce up your campaigns well past the New Year. Resolve to read up on the latest advancements to outperform your competitors in 2016. Take note if any of the below describes your business' digital advertising activity: - Retailers running shopping campaigns now have retargeting options in Bing and product ads in Yahoo.
- Brands looking for reach on social media can create engaging Facebook video content from an image slideshow and can even manage Instagram campaigns from Facebook Ads Manager.
- Seasoned Google AdWords advertisers welcome a new way to target email lists via Customer Match.
Read more | | | Invest in December
Cyber Saving Specials on Service, Audits and Training
Deals to Better Your Business | | | Give your business the gift of a digital marketing investment that will pay you back over the year to come. Is it time to educate your own staff on SEO best practices? Do you want a set of expert eyes to evaluate your paid search and display campaigns? How about an extra month added to a year of SEO services? These deals to better your business in 2016 will be honored through December 31, 2015: - 13 months of SEO services for the price of 12
- Free search engine marketing audit
- 50% off a second seat at Standard SEO Training in SoCal
Sign up for savings! | | | Feb. 2 to 4 in Delhi NCR
Bruce Clay Presents SEO Training in India
Once a Year Opportunity | | | Once a year, Bruce Clay teaches the five-star SEO training course to a sold-out room in Delhi (NCR), India. The 2016 course is fast approaching. Secure your seat for Bruce Clay's SEO training in India Feb. 2-4. The in-person, three-day course taught by a 20-year SEO veteran is the only SEO training of its kind in India. Attended by digital marketing staff, IT and managers and executives at companies including Microsoft, Hewlett Packard and AOL, the workshop sells out every year. Receive the early bird rate by registering by Dec. 14. Get details and register | |      
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