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What Should You Expect from a Search Engine?
Author: Duane Forrester | | | Ever wondered what motivates a search engine to update its algorithm? Updates are a move from one state to a more advanced state. Updates happen because ... pause for drum roll ... something undesirable is happening! The end goal is making searchers happy. After six years as a search engine representative, Duane Forrester describes the busy interior of a search engine. His experience guides his answers to these SEO questions: - When do search engines make updates?
- How do engines feel about SEO?
- How can businesses appeal to search engines?
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A Week in the Life of an SEO Trainer
Author: Mindy Weinstein | | | Our SEOToolSet Training is not your typical SEO training course. By the numbers, we cover a massive binder of material, or two, depending on which course you take. And more than 5,000 people so far have attended our classes worldwide. What's harder to quantify is how the classroom becomes a place where friendships and business collaborations are formed. For three years, Director of Training Mindy Weinstein has watched people transform their businesses and move ahead in their careers after three to five days in the classroom. In this article from the trainer's perspective, Mindy shares: - What a business owner learned at SEO training that caused her to send four employees to the class.
- What a manager took away from three days of training, including tools subscriptions and relationships.
- How a black hat transformed his approach from exploitation to improvement in a week of intensive question and answer time with trainer Mindy Weinstein.
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