Search Engine Optimization

Thursday, August 27, 2015

SEO Newsletter: Ask Bruce Anything

SEO Newsletter | Vol 136 | August 27, 2015

This Month's News

Reddit AMA
The Godfather of SEO Answers All Your Questions

What has Bruce Clay seen in nearly two decades in SEO? Everything. Head over to Reddit for an AMA thread that's loaded full of actionable SEO information. Ask Bruce's advice about a problem you're having on your site, or learn from the questions and answers posted there now, like:

Is my content less likely to rank if my subdirectory structure is three levels deep?
How soon will things like app indexing, voice search, etc., impact SEO?
What do you think about private blog networks (PBNs) as a link building tactic? Is that black hat?
How would you structure the content silos for local SEO?
Did you really coin the phrase SEO? How did you get your first customers? And what was your pitch?

Go to Reddit

Feature
Google Local Search Results Now Dominated by Ads. Is This the End of Organic Local SEO?
Authors: Virginia Nussey and Rob Ramirez

Google results have changed so much in the last month that it might just be time to call the end of organic local SEO. Yes, it's that serious. We're maintaining an updated report of changes to how Google presents results for location-based queries. Read about:

Fewer local results: Where seven local listings were once shown, now we see three results in the Google local pack. Less organic local-focused real estate will drive local businesses to ads.
A new type of search ad for the local space: Google is beta testing Home Service ads. These ads are a set of enhanced results that get the added trust signal of Google's explicit guidance to "Connect with trusted and experienced professional in your area."
Ads dominating mobile SERPs: Three ads are all a mobile searcher can see before scrolling when looking at a mobile Google results page, whether local in intent or non-localized.

Back to Basics
Backlink Analysis: How to Judge Good Links from Bad
Author: Paula Allen

"How-to" alert. In nitty-gritty detail, we outline the step-by-step process our SEO analysts use to analyze backlinks and slate them for removal or disavowal. Will you keep the link? Are you getting traffic from it? Is a link nofollowed? Is the anchor text overoptimized? The questions to ask during backlink evaluation are included along with:

The tools to use to score your site's backlinks.
Criteria for judging the quality of a backlink and its relevance to your site.
A flowchart that visually illustrates the various stages of backlink analysis.

Wednesday, August 19, 2015

EzSEO Newsletter - Windows 10 + Wordpress local install?

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EzSEO Newsletter - Windows 10 + Wordpress local install?
Dr. Andy Williams

http://ezseonews.com
http://webcontentstudio.com

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Hi Peter

This is just a quick heads up to let you know that I've posted a new article on my site.

The article is called "Windows 10–Wait or Upgrade now?" and covers some of my own experiences with Windows 10, as well as tries to help you answer the question - should you upgrade now or wait. On one of the computers I upgraded, Windows 10 was unusable because of the speed. It was just so sloooow. However, I did find a fix for that and mentioned the fix in the article.

If you have upgraded to Windows 10 already, I'd love to know your own thoughts. Please leave a comment at the end of the article.

You can read the article here:
http://ezseonews.com/technical-stuff/windows-10wait-or-upgrade-now/

On a different topic, have you ever wanted to install Wordpress on your own computer so you could learn Wordpress or test something without having a monthly web hosting bill? Maybe you want to build a Wordpress site on your own computer, and only transfer it to the web once it is complete? There are a lot of reasons why you might want to install Wordpress on your PC, Mac or Linux box, but do you have the technical know-how to achieve this? I've just released a new course on Udemy showing how you can install Wordpress on your own computer, and thereby avoid web hosting altogether until you are ready. For the next couple of days, or until coupons are used up, you can get access for just $5. Here is the link for that:

https://www.udemy.com/install-wordpress-locally/?couponCode=JUST5

That's all for now.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2013 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TBwcLBwcnOw=

Wednesday, August 5, 2015

EzSEO Newsletter - SEO 2016?

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EzSEO Newsletter - SEO 2016?
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jl7HY3N.lYJp5n&b=vxFqhhhb8To2tjTstGEEFg

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IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
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Hi Peter

This is just a heads up. Over the last few weeks I've been working on updates to my SEO 2015 & Beyond book. During the updates, I decided that my SEO checklist (which was a completely separate book) should be included in the latest edition of the book, so that is now added as well. The book now packs a lot more information that is totally up to date.

Yesterday, I finally published SEO 2016 & Beyond to Amazon Kindle. The paperback will be following soon. For the first couple of days after launch, I decided to release the book at just $2.99 (or equivalent). If you are interested in getting this book, you can find it on your local Amazon store by searching for:

B013F04FOI SEO

I had set up a Smart URL which would automatically switch you depending on your country, but they seem to be having difficulty at the moment as the links I generated did not work.

Please note that this is a new release, not an upgrade. Previously I just updated the book from the year before, so for example, anyone that bought the 2012 version also got the updates for the 2013, 2014 & 2015 versions when they were released. This year I have not done this, mainly because of changes at Amazon. Therefore there is no free upgrade to this version.

That's all for now.

Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jl7HY3N.lYJp5n&b=vxFqhhhb8To2tjTstGEEFg
http://clicks.aweber.com/y/ct/?l=57xqU&m=Jl7HY3N.lYJp5n&b=o0.t5rjgfQOMPxP8X3jZOQ

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=Jl7HY3N.lYJp5n&b=vxFqhhhb8To2tjTstGEEFg

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TBxsHCyMLEw=

Monday, July 27, 2015

EzSEO Newsletter - An SEO Gift

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EzSEO Newsletter - An SEO Gift
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=JHqVM6t6pYJp5n&b=_6lk_mWS_FhiiaV2pvVwkA

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IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
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Hi Peter

This is just a very quick note to say that I am giving away my UDEMY SEO Primer course to subscribers of this newsletter. There are limited coupons, but there should be enough for the next couple of days. The course is an introduction to SEO, but those starting out will probably find it very useful. You can get it here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=JHqVM6t6pYJp5n&b=qz0IwGBXmViw8EulUZQLNA

If you have time after taking the course, please consider leaving an honest review.

That's all for now.

Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=JHqVM6t6pYJp5n&b=_6lk_mWS_FhiiaV2pvVwkA
http://clicks.aweber.com/y/ct/?l=57xqU&m=JHqVM6t6pYJp5n&b=N5S6OH5UXIkfsqtrxHWhmw

#######################################################

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=JHqVM6t6pYJp5n&b=_6lk_mWS_FhiiaV2pvVwkA

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TBysHCxMLKw=

Wednesday, July 22, 2015

SEO Newsletter: 19 Fresh Takes on Link Building

SEO Newsletter | Vol 135 | July 22, 2015

This Month's News

Feature
19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel
Authors: Paula Allen and Virginia Nussey

Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a new round of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel.

We've harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:

Link building today — its current definition and role
Natural vs. unnatural links — staying in Penguin's good graces
Disavow files — tools and techniques for backlink cleanup

Back to Basics
FAQs on How to Use Google Search Console
Author: Melanie Saxe

Whether you're new to Google Search Console (formerly called Google Webmaster Tools) or have been using it for years, you might have a question or two about its functionality and capabilities. In last month's Back to Basics article we showed you how to set up a Google Search Console account for your website in order to access webmaster tools that tell you how Google views your site and help you pinpoint areas of improvement. This month, as a follow up, we've answered frequently asked questions about how to use the tools and reports available in Search Console. You'll read about:

How to see the average position of your highest-ranking pages for the top 50 queries bringing traffic to your site
How to see your website's traffic and average ranking position for the top 1,000 landing pages
Available filters by date range and device type, including desktop, feature phone and smartphone

	We're Hiring Explore Our Employment Opportunities
	Bruce Clay, Inc. is growing. Grow with us! We have openings for a range of roles and talents we rely on to keep moving forward, including SEM manager, SEO analyst, SEM analyst, web designer and client communicator. Apply on LinkedIn for the SEM manager position or visit our employment page to view our other open positions.

EzSEO Newsletter - SEO Updates

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EzSEO Newsletter - SEO Updates
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=.wvk6u_mJXkVYSUgzZg1zA

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IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
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Hi Peter

It's been a while since I wrote anything about SEO, and quite a lot has happened in that time. Here are some of the more interesting things I've seen in the last couple of months:

* An article by Moz.com looks at whether you can rank without links. The conclusion won't shock you, but their data is interesting and worth a read. The full article is here:
http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=hD3ar0x3V57OwlD406yqCA

* Would you like free content from Reuters? Reuters announced in June that they were going to start offering pictures, video and text to publishers. Check out Reuters Media Express for more details:
http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=oLOxc.3pyc6EgGbbBkYi3w

* Recent Google updates include:

The "Mobilegeddon" update that was supposed to favour mobile-friendly sites in mobile searches. As previously reported, I found that my test site did no better, or no worse after converting it to a mobile-friendly site. How did your site do after you converted it to a mobile-friendly site? Let me know as I am really interested to see if anyone had major gains in traffic after this update.

More recently we had the "Quality Update" on May 3rd 2015 (oringially called the "Phantom 2" update. The update seems to have been tweaks to the "quality signals" that Google use in their algorithm. Read more about this update here:
http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=auCIfMn8tzz1aPEeWEPV_Q

That's almost it for the SEO news. I have one final announcement though. My SEO 2015 book is on sale at Amazon (US & UK only) for 0.99 for the next couple of days. You can get it here if interested:

http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=nqIpbCcrR.gyhzqJah6Adg

For those that like a more visual learning experience, my SEO course on Udemy has been getting some great reviews. Here's what a few students have said about it:

"Very personable and easy to listen to. He has a tonne of helpful suggestions and is content rich. Anyone who is interested in this type of course don't hesitate to pick up this course. It is the best value for your money that you can find! Very happy with my purchase!"

"The lessons in this course go way beyond pure information. Andrew (the instructor) knows his stuff inside out, and more significantly, he knows how to pass his knowledge clearly so that I can take action on it right away."

"This course is excellent in that it walks you through how SEO used to be done and how it needs to be done today. Andy is one of the most thorough teachers I've seen on this subject and his knowledge of SEO is brilliant. I like his step by step teaching style and clearly produced videos. I highly recommend this course to anyone wanting to learn SEO for 2015."

The extra benefit of taking the Udemy course is that you can ask questions and join in the discussions in the course material. If you want to take the course, use this link as you'll get the course for just $12. That's a 91% off!

http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=tQtmLXxA2cbruvhfRnVjyw

That's all for now.

Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=.wvk6u_mJXkVYSUgzZg1zA
http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=Ms8m3odq8iqIu.ngoByYlA

#######################################################

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=IemtQVQWJYJp5n&b=.wvk6u_mJXkVYSUgzZg1zA

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TBysTMycbJw=

Friday, July 17, 2015

EzSEO Newsletter - It's Summer!

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EzSEO Newsletter - It's Summer!
Dr. Andy Williams

http://ezseonews.com

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Hi Peter

It's summer! The weather is hot and the kids are on holiday. It's never an easy time to get the work done, but as usual, I am working on a number of different projects. One of them is quite exciting - a complete re-write of Web Content Studio software. That in itself is less exciting than the fact that I want to make it Mac-compatible. Well, almost! I have a favor to ask Mac users that read this newsletter, but more about that in a moment.

First, I wanted to let you know that I have set up a page on my site where all of my Udemy courses are just $12 each for this weekend (or while coupons last, whichever comes first). Check out the page here:

http://ezseonews.com/ud12

My last course (#7 on that page) teaches YOU how to become a Udemy instructor, and I've already had feedback from some students saying they have begun to make sales of their own courses already. I am hoping to get a few testimonials to share soon. Even if you don't want to take the course, click through to it and watch the first couple of preview lectures to see my own 1ncome reports for the first 5 months.

OK, back to you Mac users...

Are you a Mac user? If so, then I'd like to ask you a question.

Do you use a Windows Emulator on your Mac to run Windows programs? Just to be clear here, I am not talking about a dual boot or virtual machine solution where Windows is installed on the Mac as a second operating system. I am referring to a software emulator on the Mac that means you do not need Windows installed.

I am working on a new version of Web Content Studio, and I want it to be Mac compatible, at least through an emulator. I have been trying my early prototypes on Crossover, and it works great. However, if Crossover is not the market leading emulator, what is?

Mac users, please take 10 seconds out of your day to let me know which emulator is the market leader. Just hit the reply button and let me know. Thanks!

That's all for now.

Andy Williams

http://ezseonews.com
http://webcontentstudio.com

#######################################################

If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TBwsbOycrJw=