| | Reddit AMA
The Godfather of SEO Answers All Your Questions
| | | What has Bruce Clay seen in nearly two decades in SEO? Everything. Head over to Reddit for an AMA thread that's loaded full of actionable SEO information. Ask Bruce's advice about a problem you're having on your site, or learn from the questions and answers posted there now, like: - Is my content less likely to rank if my subdirectory structure is three levels deep?
- How soon will things like app indexing, voice search, etc., impact SEO?
- What do you think about private blog networks (PBNs) as a link building tactic? Is that black hat?
- How would you structure the content silos for local SEO?
- Did you really coin the phrase SEO? How did you get your first customers? And what was your pitch?
Go to Reddit | | | Feature
Google Local Search Results Now Dominated by Ads. Is This the End of Organic Local SEO?
Authors: Virginia Nussey and Rob Ramirez | | | Google results have changed so much in the last month that it might just be time to call the end of organic local SEO. Yes, it's that serious. We're maintaining an updated report of changes to how Google presents results for location-based queries. Read about: - Fewer local results: Where seven local listings were once shown, now we see three results in the Google local pack. Less organic local-focused real estate will drive local businesses to ads.
- A new type of search ad for the local space: Google is beta testing Home Service ads. These ads are a set of enhanced results that get the added trust signal of Google's explicit guidance to "Connect with trusted and experienced professional in your area."
- Ads dominating mobile SERPs: Three ads are all a mobile searcher can see before scrolling when looking at a mobile Google results page, whether local in intent or non-localized.
Read More | | | Back to Basics
Backlink Analysis: How to Judge Good Links from Bad
Author: Paula Allen | | | "How-to" alert. In nitty-gritty detail, we outline the step-by-step process our SEO analysts use to analyze backlinks and slate them for removal or disavowal. Will you keep the link? Are you getting traffic from it? Is a link nofollowed? Is the anchor text overoptimized? The questions to ask during backlink evaluation are included along with: - The tools to use to score your site's backlinks.
- Criteria for judging the quality of a backlink and its relevance to your site.
- A flowchart that visually illustrates the various stages of backlink analysis.
Read More | |      
Interview with Bing's Duane Forrester: Looking Into the Future of Search and Tech
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