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19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel
Authors: Paula Allen and Virginia Nussey | | | Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a new round of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel. We've harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering: - Link building today — its current definition and role
- Natural vs. unnatural links — staying in Penguin's good graces
- Disavow files — tools and techniques for backlink cleanup
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FAQs on How to Use Google Search Console
Author: Melanie Saxe | | | Whether you're new to Google Search Console (formerly called Google Webmaster Tools) or have been using it for years, you might have a question or two about its functionality and capabilities. In last month's Back to Basics article we showed you how to set up a Google Search Console account for your website in order to access webmaster tools that tell you how Google views your site and help you pinpoint areas of improvement. This month, as a follow up, we've answered frequently asked questions about how to use the tools and reports available in Search Console. You'll read about: - How to see the average position of your highest-ranking pages for the top 50 queries bringing traffic to your site
- How to see your website's traffic and average ranking position for the top 1,000 landing pages
- Available filters by date range and device type, including desktop, feature phone and smartphone
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