The B2B buying journey is 67% online. Learn how a modern SEO strategy ensures they find you first.
Hi friend, Today on the Bruce Clay Blog, we discuss The New B2B Buying Journey: Why SEO Is Your Competitive Edge. The B2B buying journey is more complex and digital-first than ever, with buyers completing over two-thirds of their research online before ever contacting a vendor. If your brand isn't visible during this independent research phase, you're not even in the running.
Our new article explains why a strategic SEO program is no longer a "nice to have" but a critical competitive edge. It details how you can leverage SEO to build trust, establish thought leadership, and guide decision-makers through their complex purchase path.
In this article, you'll learn: - Why the modern B2B buying journey is now 67% digital-first and how that changes your marketing approach.
- How SEO builds critical brand trust and establishes you as an "active thought leader" - a top 3 decision driver for B2B buyers.
- Why modern SEO (including AI Overviews, which 90% of B2B buyers click on) is essential for visibility.
- How a strategic SEO program can ultimately influence decision-makers and shorten the sales cycle.
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