AI-powered search is changing the game, and 93% of marketers face barriers to implementation. Learn how to adapt your strategy for the era of GEO and AI Overviews.
Hi friend, Today on the Bruce Clay Blog, we discuss How Are Brands Preparing for AI SEO? As AI-powered search results and "zero-click" answers dominate the SERPs, a staggering 90% of businesses are concerned about losing organic findability. Many marketers feel unprepared to bridge the gap between traditional SEO and the new era of Generative Engine Optimization (GEO). Our latest article breaks down the recent data on AI SEO sentiment and provides a strategic roadmap for maintaining visibility. We explore how to balance AI Overview citations with traditional "blue link" rankings to achieve total SERP dominance. In this Article, you'll learn: -
Why the top three blue links still outperform AI Overviews for driving actual clicks. -
How to overcome common barriers to GEO implementation and secure necessary resources. -
The psychological shift from chasing clicks to prioritizing brand inclusion in AI answers. -
A 9-step action plan for integrating AI tools into your existing SEO workflows. -
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