Most CMOs say AI is a growth driver, but the talent gap remains a hurdle. See how leaders are turning optimism into action and where they are betting big on GenAI.
Hi friend, Today on the Bruce Clay Blog, we discuss How CMOs Are Turning AI Optimism into Action. Is AI still just an experiment for your marketing team, or has it become essential? Data from 2025 reveals that CMOs are no longer just exploring GenAI, they are aggressively operationalizing it to drive 5%+ growth and redefine customer experiences. This article dives deep into the latest research from BCG and IBM, outlining exactly where today's top marketing leaders are investing their budgets, how they are bridging the critical talent gap, and which specific AI strategies are delivering measurable returns right now. In this Article, you'll learn: - Investment Priorities: Discover why 71% of CMOs are planning $10M+ annual investments in GenAI and where that money is going (from predictive analytics to AI agents).
- Operational Shifts: Learn the top three marketing areas undergoing transformation, including specific use cases for content creation and translation.
- Talent Solutions: Uncover the 5 strategies CMOs are using to solve the "AI talent gap," from cross-functional pods to identifying internal super users.
- Future Roadmap: Get a 14-step action plan for effectively integrating AI into your marketing strategy for sustainable growth.
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