Is Your Brand Ready? 90% of Businesses Worry About AI SEO

AI-powered search is changing the game, and 93% of marketers face barriers to implementation. Learn how to adapt your strategy for the era of GEO and AI Overviews.

Hi friend,   Today on the Bruce Clay Blog, we discuss How Are Brands Preparing for AI SEO?   As AI-powered search results and "zero-click" answers dominate the SERPs, a staggering 90% of businesses are concerned about losing organic findability. Many marketers feel unprepared to bridge the gap between traditional SEO and the new era of Generative Engine Optimization (GEO).   Our latest article breaks down the recent data on AI SEO sentiment and provides a strategic roadmap for maintaining visibility. We explore how to balance AI Overview citations with traditional "blue link" rankings to achieve total SERP dominance.   In this Article, you'll learn: Why the top three blue links still outperform AI Overviews for driving actual clicks. How to overcome common barriers to GEO implementation and secure necessary resources. The psychological shift from chasing clicks to prioritizing brand inclusion in AI answers. A 9-step action plan for integrating AI tools into your existing SEO workflows. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

From Optional to Operational: How CMOs Are Scaling AI

Most CMOs say AI is a growth driver, but the talent gap remains a hurdle. See how leaders are turning optimism into action and where they are betting big on GenAI.

Hi friend,   Today on the Bruce Clay Blog, we discuss How CMOs Are Turning AI Optimism into Action.   Is AI still just an experiment for your marketing team, or has it become essential? Data from 2025 reveals that CMOs are no longer just exploring GenAI, they are aggressively operationalizing it to drive 5%+ growth and redefine customer experiences.   This article dives deep into the latest research from BCG and IBM, outlining exactly where today's top marketing leaders are investing their budgets, how they are bridging the critical talent gap, and which specific AI strategies are delivering measurable returns right now.   In this Article, you'll learn: Investment Priorities: Discover why 71% of CMOs are planning $10M+ annual investments in GenAI and where that money is going (from predictive analytics to AI agents). Operational Shifts: Learn the top three marketing areas undergoing transformation, including specific use cases for content creation and translation. Talent Solutions: Uncover the 5 strategies CMOs are using to solve the "AI talent gap," from cross-functional pods to identifying internal super users. Future Roadmap: Get a 14-step action plan for effectively integrating AI into your marketing strategy for sustainable growth. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

[Bruce Clay SEO Training] The AI Era of Search Demands New Strategies

Our next In-Person SEO Training With Bruce Clay is February 10–12! Don't miss this chance to learn how to compete for today's search visibility...

Hi friend,   2026 is just beginning, but the uncertainty around AI — and how to compete for search visibility today — is as strong as ever.   AI Overviews, generative results and fragmented SERPs have already changed how people find businesses online. The real question isn't if your company should adapt, but what's at stake if you fail to.   That's why Bruce Clay developed the SERP Visibility framework: a proven system to ensure your brand shows up across AI answers, snippets, voice, video and beyond.   At our next In-Person SEO & AI Training, happening February 10–12, you'll spend three days learning directly from Bruce how to:   Build AI-ready content strategies that capture visibility across search features Architect sites for long-term SERP dominance Apply SEO workflows that scale across teams and departments Translate visibility into metrics that prove ROI to leadership Reserve Your Seat Now   The search landscape is shifting fast. 2026 will belong to the companies that act now.   Early registration and group discounts are available, so sign up today and come ready to improve your SEO.   Best,   Bruce Clay Inc.   BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

SEO Hiring Trends: Salaries, Skills, and Strategy for 2026

Discover the latest data on SEO salaries, the decline of content-only roles, and why leading brands are shifting to hybrid teams to integrate AI.

Hi friend,   Today on the Bruce Clay Blog, we discuss SEO Hiring Trends: How Brands Are Building Winning Teams for the Future.   As search technology accelerates faster than most organizations can adapt, many leaders are struggling to structure their teams effectively and find talent with the necessary technical and AI-driven skills. The traditional SEO org chart is becoming obsolete, leaving brands uncertain about whether to hire expensive in-house specialists or look outside for support.   Today, we analyze the state of SEO jobs using key data to provide a roadmap for the future, detailing exactly how successful brands are restructuring teams, budgeting for salaries, and utilizing hybrid models to stay competitive.   In this Article, you'll learn: Which SEO roles are commanding $100k+ salaries and how AI skills impact compensation. Why strategic leadership roles are growing while pure content roles face a steep decline. The top 8 skills brands are hunting for right now, including the rising demand for AI proficiency. Why B2B brands are increasingly combining in-house leadership with agency outsourcing to scale faster. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences