Stop publishing content that no one can find. Learn how to bridge the gap between your content and SEO teams for better results and less rework.
Hi friend, Today on the Bruce Clay Blog, we discuss Why Your Content Team Needs to Think Like an SEO Analyst. Is your content team creating high-quality work that nobody seems to find? When content and SEO teams work in silos, you end up publishing articles without considering how people search, costing you valuable traffic and leading to inefficient workflows.
Our new article explains how to bridge this critical gap. We detail why content creators must "think like an SEO analyst" (without doing their job) to create content with built-in demand that aligns with modern SERPs from day one.
You'll learn: - Why the "content vs. SEO divide" is holding your brand back and leading to costly rewrites.
- How to shift from the "old way" (tacking on SEO after writing) to a "better way" (collaborating from the start).
- The importance of understanding search intent and modern SERP features (like AI Overviews and snippets) before you write.
- What tools - including training, plugins, and AI - can help your content team adopt an SEO mindset.
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