Control Your Brand's Story in AI Search

If you're not in AI Overviews, someone else is telling your story. Our new article shows you how to take back control with a modern SEO strategy.

Hi friend,   Today on the Bruce Clay Blog, we discuss SEO as a Brand Protection Strategy in the AI Search Era.   Is your brand invisible in Google's new AI Overviews? In the AI search era, if you aren't actively managing your search presence, you risk letting competitors and third-party sites control your brand's narrative. Our new article reframes SEO as your most critical brand protection strategy. It breaks down how to take back control and ensure your brand's voice is the one Google trusts and showcases. In this article, you'll learn: Why name recognition alone no longer guarantees visibility in AI-driven search. How AI Overviews and other SERP features (like PAA, videos, and reviews) have become critical, and often uncontrolled, brand touchpoints. The high cost of poor visibility: 65% of consumers admit to buying from a competitor when the brand they were searching for was hard to find. How to use high-quality content and E-E-A-T signals to build the trust required to be featured in AI-powered results. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Finally Prove Your SEO Value to the Board

Tired of your board's eyes glazing over during SEO reports? This article shows you how to translate technical jargon into the business outcomes they actually care about.

Hi friend,   Today on the Bruce Clay Blog, we discuss How to Present SEO Results to the Board.   Do you struggle to explain the value of SEO to your board? It's a common challenge when leadership sees SEO as a technical "black box" instead of a key business driver, making it difficult to justify the spend. Our new article, "How to Present SEO Results to the Board," provides a clear framework for reframing your conversation, connecting SEO directly to business outcomes, and finally getting the buy-in you deserve. In this article, you will learn how to: Lead with high-level wins (like revenue and share of voice) instead of technical details that make the "bored room" tune out. Translate complex SEO jargon (like "keywords" or "backlinks") into the business language your board understands and cares about. Show the causal connection between your specific SEO actions and the business results they generated, proving a clear system for success. Prove market potential and competitive momentum to position SEO as a powerful growth engine, not a cost center. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Why Cutting SEO Costs More in the Long Run

With 59% of CMOs facing budget gaps, the pressure to cut is real. Our new article shows why SEO is the last thing you should trim.

Hi friend,   Today on the Bruce Clay Blog, we discuss How to Justify Your SEO Budget in 2025.   With 59% of CMOs facing budget gaps in 2025, marketing leaders are under intense pressure to justify every dollar. SEO often lands on the chopping block because its ROI isn't as immediate as paid media, making it feel "optional." This article provides the data-backed case for why cutting SEO is a costly long-term mistake and offers a framework for proving its compounding value, even in a world of AI-driven search results. In this article, you'll learn: Why SEO feels optional and the specific long-term risks you run when you pause your efforts (e.g., losing ground, accumulating technical debt). Data that proves SEO's superior long-term ROI, including how it delivers nearly 5X more return than paid ads at a fraction of the cost. How to shift your strategy from a "blue link" mentality to a "SERP Visibility" approach to win traffic in modern, AI-powered search results. Actionable ways to optimize your existing SEO investment, including up-leveling your reporting to connect SEO performance directly to business KPIs. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Technical SEO: The Strategic Priority Your C-Suite is Missing

If your SEO traffic has dropped, don't blame the campaign. The issue is likely structural. Learn why technical SEO must be an executive-level priority.

Hi friend,   Today on the Bruce Clay Blog, we discuss Why Technical SEO Deserves a Seat at the Executive Table.   Are your SEO campaigns failing to drive the results you need? If your traffic has dropped and new strategies aren't fixing it, the problem might not be your campaign - it could be a weak technical foundation.   Our new article explains why technical SEO is a strategic, C-suite concern that deserves a seat at the executive table. Prioritizing it is the key to aligning teams, beating the competition, and building a foundation that actually drives revenue.   In this article, you will learn: How a solid technical foundation (Core Web Vitals, schema, mobile-friendliness) is the key differentiator that helps you outrank competitors. Why launching SEO campaigns on a technically flawed site is like sending paid traffic to a broken funnel. How executive prioritization of technical SEO breaks down silos and aligns Marketing, IT, and Development teams around a common goal. Why even in the new world of AI Overviews (AIO), Google still relies on core technical signals to understand and rank your content. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences