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EzSEO Newsletter - Penguin plus a shock from Udemy
Dr. Andy Williams
http://ezseonews.com
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Hi Peter
I've got a couple of interesting things for you today... Some news/advice concerning Google's soon to be released Penguin update, and some shocking news coming out of Udemy.
If you are into SEO, chances are you already know that Penguin 4.0 is coming soon. Before the holiday season, a Google spokeperson reportedly said:
"With the holidays upon us, it looks like the penguins won't march until next year"
Is that "won't march" a clue to when it is happening? If so, then changes could be coming this month.
Penguin has been a huge headache for many webmasters, so what can you expect form Penguin 4.0? Well, probably more of the same, with Google wreaking havoc on spammy links (again). We'll have to wait and see how drastic the effects are, but one thing we are expecting is a realtime Penguin - and that is good news. This will mean that penalized sites probably won't have to wait months to get a penalty removed. Removing the offending SEO that got you penalized should get you reinstated pretty quick.
If you want to be prepared for Penguin 4.0, my advice would be to login to Google Webmaster Tools and check out the backlinks they know about your site. Go through them, and if there are obvious spammy links, disavow them. Google have always warned us to be careful with the disavow tool, and I echo that advice. However, links on sites that are clearly spammy, manipulative or deceitful will never be good links, so I personally disavow the whole domain, not just the link. I'll also disavow links from any poor quality site, but that is just my personal preference for keeping my link profiles squeaky clean.
If you want to read more details about Penguin, I suggest you look at this article:
http://niksto.com/penguin-ranking-factors/
Incidentally, just because we have to follow Google's webmaster guidelines to get some Google love, Google don't always practise what they preach. This is an interesting article:
http://www.webpronews.com/report-suggests-google-bought-links-for-chrome-again-2016-02/
Before we leave Google, there was at least one more interesting development recently. Google removed the right hand sidebar from the search results. That right hand sidebar, if you need reminding, was a list of adverts. Unfortunately that does not mean a more ad-free Google. They've simply added a new advert at the top, making a maximum of 4, and then pushed the rest to the end of the page.
SHOCK AT UDEMY!
OK, at the start of the newsletter, I told you that there was some shocking news coming out of Udemy. Udemy is a site I've used in the last year to publish a number of my courses online, and it's been working great. At the moment, you can charge pretty much what you like for your courses, up to a maximum of $300 I think. You can also offer coupon codes with any level of discount you want, so you'd see $299 courses discounted to $12 or less, which was great for students wanting to learn new skills.
Well, this won't be happening any more come 4th April. On that date, Udemy are not only capping course prices to a maximum of $50 and minimum of $20, but they are also capping coupons to a maximum of 50% of the course price.
With most of my own courses being sold currently for over $100, it means I can now only charge a maximum of $50.
For a course priced at $50, the minimum price it can be sold for is $25. For a $20 course, the minimum is now $10. I am in two minds as to whether this is a good thing. I certainly do not like being told what I can sell my own courses for. However, Udemy work on a profit sharing model, so if instructors do not make as much money, then neither will they. I know they have done a fair amount of work in the background to verify this is the correct thing to do, but only time will tell for sure.
Remember, this change happens at the start of next month on April 4th. However, until that time, I am going to offer ALL of my own courses for just $8. That's a price that won't be matched again unless Udemy change the rules again. To see what courses I have, and get the links, please visit this page:
http://ezseonews.com/coupon-codes-for-all-of-my-udemy-courses/
That's all for now. Have a great weekend!
All the best
Andy Williams
http://ezseonews.com
http://webcontentstudio.com
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The contents of this newsletter is copyright 2015 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.
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