| | File Under Proud Moments
Googler Gives Props to Credible SEOs, Naming Bruce Clay, Inc.'s 'Great Team' | | | Forgive us a moment while we dance in our chairs! Google Webmaster Trends Analyst Gary Illyes said that he's seen our SEO team work "magic" for websites.  We won't lie, it's nice when your hard work and dedication to excellence gets noticed. This is unabashedly one of our proudest moments in our 20 years in the SEO biz. Give it a watch at the 53 minute mark of Gary's interview with the gents at Stone Temple Consulting. | | | SMX Rewind
Behind the Scenes at Google through Search Marketing Expo Coverage | | | Following Q1's biggest gathering of digital marketing experts, SMX West, marketing insights are ripe for the harvest. SEO-minded marketers have much to process after presentations by Google engineers, analysts and product development leads including Maile Ohye, Paul Haahr and Gary Illyes talking about everything from the engine updates its ranking algorithm factors to how the engine wants businesses to think of customer service. You'll read that plus much more to up your Google Analytics power user status and search advertising capabilities you may not be leveraging in our SMX live coverage featured in this newsletter. | | | Liveblog Highlight
How Google Works: A Google Ranking Engineer's Story at SMX
Reporter: Kristi Kellogg | | | In a highly anticipated keynote, Google Software Engineer Paul Haahr took the SMX West stage to reveal just how he and other engineers approach ranking and quality. Haahr has been at Google for more than 14 years. His job entails writing code for searches, optimizing metrics, looking for new signals, combining old signals in new ways, moving results with good ratings up, moving results with bad ratings down, fixing rating guidelines, developing new metrics and more. For thirty minutes, Haahr pulled back the Google curtain and shared an unprecedented look at how Google works, from an engineer's unique perspective. In this liveblog, you'll learn about: - Query processing
- Key metrics
- Live experiments and human rater experiments
- Needs Met ratings
Read more | | | Liveblog Highlight
Doing What Matters for SEO & Google in 2016
Reporter: Virginia Nussey | | | Search engine optimizers can get caught in a trap of optimizing for a search engine. It's right in the job title. But chasing search engine algorithms comes with the risk of forgetting the human customer, whom the whole business exists to serve. In a mini keynote, Maile Ohye, senior developer programs engineer at Google, pressed to change the SEO paradigm. Don't chase the search engine; don't even think in terms of your user. Think about serving your customer. Sounds simple, right? It turns out you have to redefine conversions and the way you map data to customers. Read how Ohye suggests we realign our thinking with the offline world in this session coverage from SMX West. Read More | | | Liveblog Highlight
Googler Speaks Out about Manual Actions
Reporter: Kristi Kellogg | | | Juan Felipe Rincon specializes in webmaster outreach and manual actions at Google. Rincon's team of anti-abuse specialists focuses on trust and safety: monitoring ad traffic, web spam, community guidelines -- and manual actions. Rincon took a deep dive into how his anti-abuse team approaches spam and what types of spam result in manual actions. Independent from algorithmic actions, manual actions are the result of a human being on Rincon's team encountering pages or sites with issues and de-ranking or de-indexing them accordingly. At SMX West 2016, Rincon sat down with Search Engine Land Founding Editor Danny Sullivan for an in-depth conversation on manual actions. Rincon answered key questions on topics like: - What and who generates a manual action
- Reconsideration requests
- User generated spam reports
- Who makes up the anti-abuse team
Read More | | | PPC Spotlight
AdWords Customer Match: The Next Big Thing in Email Marketing
Reporter: Virginia Nussey | | | If you aren't already collecting email addresses from your customers and visitors, there's a new reason why you should ... so you can target them (or people like them) in PPC advertising. Using Customer Match, a Google AdWords feature that was launched in the fall, you can upload a list of emails you collected first-hand into AdWords and target those specific individuals with ads in Google Search, YouTube and Gmail. Customer Match helps you bridge the gap from that first interaction with your brand to a follow-up ad showing up later, just when the person may be making a decision. You can extend your targeting further with a second AdWords feature called Similar Audiences, which lets you show ads to people who are like the customers in your email list. New audience members who have similar interests and needs as your customers are likely to find your services relevant, as well. All of this powerful SEM ability starts with an email list. Find out more in our SMX West liveblog of the eye-opening session by WordStream's Cleo Hage. Read More |  | |      
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