| | Feature
Millennials in the Spotlight: The Market Segment to Crack
Author: Kristi Kellogg | | | From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America's most talked-about and statistically impactful group: millennials. Even the search engines themselves are adapting their strategies and products to suit millennial needs. In this feature article, get insights straight from Google's Gary Illyes and Bing's former spokesperson Duane Forrester on how they think about and market to millennials. You'll also read some of the latest stats on the sought-after market segment everyone's buzzing about, and get tips on how to optimize your digital marketing efforts in light of millennials. Read more about: - The demands of millennials' shockingly microscopic attention spans
- What entices millennials to make a purchase
- How Starbucks and Macy's are building loyalty among millennials
Read More | | | Back to Basics
2 Big Things Changing SEO Forever: What's New in SEO from SMX East & Pubcon
Authors: Virginia Nussey and Melanie Saxe | | | For SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtled from the sky, signaling changes to the SEO landscape forever: machine learning algorithms ranking content based on searcher behavior feedback, and predictive search serving searchers content before they ask. Get answers to these cutting-edge questions: - What is RankBrain? How will artificial intelligence in Google's algorithm affect SEO?
- What are searcher outputs and how can SEOs optimize for them?
- How will predictive search, wearables and Internet connected devices change content delivery?
Read More | | | Hot Topic
The Latest Advanced Optimization for Mobile & Apps
Author: Paula Allen | | | It's becoming clear that mobile friendliness is more than a responsive website that gets a passing grade on the Mobile-Friendly Test. The concept of mobile friendliness covers increasingly advanced digital media territory. We've distilled the most important news and advice related to mobile that was shared by search engine reps and renowned digital marketers during SMX East in New York and Pubcon Las Vegas. Read the latest on Google's mobile-focused features, app indexing and mobile ads in this post that covers: - Mobile apps: Do you have a mobile app? Is it indexable by Google? Are you taking advantage of Google's stated ways of getting ranking boosts for your app?
- Mobile conversions and personas: Is mobile traffic failing to convert? That's to be expected if mobile personas, mobile-specific conversions and calls to action haven't been identified. Mobile visitors are not the same as desktop visitors, after all.
- Mobile advertising: Are you utilizing mobile search PPC features like call extensions and call-only campaigns?
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