| | Feature
2013 Internet Marketing Forecast by Bruce Clay
Author: Bruce Clay
| | | In a year that will prove to see more shakeups and fast-paced feature releases in search and social than ever before, Bruce ventures to make predictions in three areas of Internet marketing. His forecast illuminates: - The consequences of Google's crackdown on scraped ranking data.
- What the next battleground is in the search engines' war against spam.
- 2013's SEO buzz words: Google's Knowledge Graph and structured data optimization.
Read More | | | Back To Basics
How'd He Do? Scoring Bruce Clay's 2012 Predictions
Author: Virginia Nussey | | | A panel of Internet marketing professionals, including a survey of our readers, graded Bruce's 2012 predictions. The review shows there was some accuracy in nearly every prediction he made. Among the events of 2012, experts agreed there was: - Growing demand for search conferences, training and education.
- Greater frequency of local results in the SERPs and national brands forced to compete against local businesses.
- More SEOs practicing IMO (Internet marketing optimization), expanding their attentions beyond search.
Read More | | | International
What Internet Marketing Tactics Were in Demand around the World in 2012?
Author: Bruce Clay Australasia, Bruce Clay Europe, Bruce Clay Japan | | | What matters to site owners and business worldwide tends to differ from continent to continent. The varying degrees of adoption of SEO methodologies and trends showed cultures divided in 2012. In this month's analysis of 2012 search marketing across the globe, Bruce Clay Australasia, Bruce Clay Europe and Bruce Clay Japan reveal: - Why Japan was focused on link pruning and ROI reporting.
- Europe's SEO multilingual challenges for businesses online.
- How the Australasian search marketing community was focused on White Hat SEO.
Read More | | 
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