Internet Marketing Secrets
IMS #220 - January 04 2013
How Blue Light Affects Productivity
Peter,
If you're working at a desk and relying
on the internet, chances are you spend
a lot of time in front of the computer.
Your environment, including the lighting,
has a big impact on your happiness and
productivity.
In the morning and afternoon, its
important to have cool white light that's
heavy in the blue spectrum entering your
eyes. This is true for everyone. And
especially important in the winter months,
or if you live somewhere that doesn't get
a lot of natural sunlight, like the UK,
Northern Europe and the Pacific Northwest.
According to Dr. Steven Lockley, "Light in
the blue spectrum, especially between
roughly 450 and 480 nm, has been shown
to be uniquely effective at suppressing the
secretion of melatonin - the hormone which
makes us feel sleepy and regulates a
number of biological rhythms and functions
essential to our health."
The blue light, like those emitted from
special fluorescent bulbs, will keep you
wide awake and productive all day long.
Look for light temperatures - it should be
stamped on the package - in the 6500K
(D65) temperature range with a full
color spectrum.
Personally I use a Deluxe Happy Lights
http://fave.co/TFIYUk that I bought three
years ago. I turn them on the moment I
walk into my office. They make me feel
energized and happy in my work
environment all day long.
It also helps to have a blue background
color on your computer monitor. Choose a
blue in the 450 and 480 nanometer range.
The intensity doesn't matter as much as
the hue.
Although blue light is exactly what you
need during the day, in the evening it's
unhealthy. It interrupts the sleep cycle,
or natural circadian rhythm, by preventing
the production of melatonin, which makes
us sleepy.
So in the evening, shut off the blue
fluorescent light, and switch to yellow
LED lighting, so it doesn't interfere with
your normal sleep cycle. You can also
try dimming your monitor, switching the
background color, or installing software
that changes the color of your screen
depending on the time of day.
So what does all this have to do with
internet marketing? Quite a lot when you
think about it.
Productivity depends on how happy you
are in your work environment. Give your
body & mind the proper lighting it needs.
If you do, you'll notice an immediate
improvement in your mood and attitude
towards work. You'll work longer without
getting tired and feel more energized
throughout the day.
There's also a little trick hidden away
in all this. A website with a blue back
ground, especially one with lots of
text, will keep your readers wide awake,
because of the amount of blue light
entering their eyes. Sneaky huh?
60% of people name blue as their favorite
color. It's also the color that wakes us
up by blocking sleep hormone production.
Put it as the background color on your
site, and your readers won't get tired
while reading your content. At least
that's the theory behind the science. ;-)
Bottom line, to be instantly productive
and happy, forget about getting new
software, or another cup of coffee. Get
the happy lights or something similar for
your mental health. It's the best thing
you can do to improve your attitude, stay
happy and be more productive at work.
Happy Light Sunshine Simulator
http://fave.co/TFIYUk
Nature of Things on the Effects of Light
http://www.cbc.ca/natureofthings/episode/lights-out.html
Plenty of Reading About Light Therapy
http://www.verilux.com/science-of-light/
Software Changes Monitor Color in Evening
http://stereopsis.com/flux/research.html
Science and Research for Healthy Sleep
http://healthysleep.med.harvard.edu/portal/
If you want help with your internet
marketing, conversion rates, or sales
copy give me a call. Got ideas for
strategies or projects, but not sure
if they'll work? Let's chat.
Michael
P. S.
Twice a year I have a sale on the Dynamic
Media Vault. Right now its 50% off for a
lifetime membership. If you'd like to get
Color Persuasion (my research on color and
purchasing decisions) and hundreds of
ideas that you can implement right away,
now would be a good time.
Dynamic Media Vault Sale
http://www.dynamicmedia.com/treasure/
Michael Campbell, CEO
Dynamic Media Corporation
Phone: +1 (360) 450-5880
Email: askmichael@mac.com
Skype Name: dynamic888
Web: http://www.DynamicMedia.com
Twitter: http://twitter.com/dmcorp
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