Internet Marketing Secrets
October 31 2013
How is your SEO now?
Peter,
Google is sick. Their search results
suck. They're worse now than they've
ever been.
They've gone off the deep end, focused
like a laser on brands and fresh content,
but it didn't change anything. The
content farms prevail no matter what
they do. Or is it what they really want?
In trying to 'algo' their way to a better
search experience, they've thrown baby
out with the bathwater and 90% of good
websites along with it. What remains is a
mashup of brands and authority sites,
with little variety in search results.
Even if you've been an angel, using best
practices, all original content and white
hat strategies, none of it matters to
Google lately. If you're not a major
brand or content farm, you're out
of luck.
A quick case in point. When I Google my
name, I'm not found. Before you could
find Michael Campbell the consultant
(that would be me), a high school
principle, the football player, the
ombudsman, an inmate, photographer,
the artist and several others. We each
had one listing in the top 10 results.
Now, the only search results coming
out of my data center are for Michael
Campbell the golfer and the radio talk
show host. That's two people, or brands,
hogging ALL top 10 results and well onto
the second page.
Don't get me wrong, this isn't about me.
It's about the millions of people like
me, who used to show up, but don't
anymore. Well... unless they are working
for a major brand, or a portal like a
newspaper, magazine, or some other
content farm.
Another case in point is my book on road
trips. You would think the website of the
guy who actually went on a six month road
trip, who drove across Canada and back
through the USA would have some
authority. Not anymore.
In addition to the website, I wrote a
book on Planning Road Trips which sells
on Amazon. You'd figure if the website is
missing, at least the book would have
some authority and be found in Google's
search results. Nope.
(Again, this isn't about me. It's about
the thousands of independent authors and
content producers like me, that had their
books and websites suddenly disappear
from Google's search results.)
What you will find in the search results
now, are thousands of articles produced
by contracted employees of the major
portals. They are written for the masses,
because they read at a mere grade six
level. I call them fraudicles, because
the whole thing is a facade for Google's
AdSense revenue.
They have tips like, "Planning a road
trip? Tip one, be sure to pack snacks and
bring water." Gee... no kidding... what a
mind blower... bring snacks and water on
a road trip... who'd a thunk it?
I'd laugh, but it makes me want to puke.
So does the fact that a major portal, a
household brand, tried to recruit me to
head up their spam... er... I mean
content farm 'frauduction' department.
Here's what they do. They target every
keyword over a dollar fifty. They have
thousands of contracted writers. They
pump out keyword rich fraudicles at the
rate of 50 - 100 per day. They then post
these articles on their portal, to get
AdSense revenue in the expensive
keyword categories.
It's a lucrative shill. I don't know if
Google's oblivious to the madness, but
one thing is for sure, there's no denying
that they are a revenue sharing partner
in it.
These portals are producing spam by the
caseload. But because Google is favoring
authority and freshness, these sites have
gone into overdrive, filling the search
results with drivel. You and I, not
having the authority, the production
capacity, or freshness in mass, cannot
keep up.
In addition to this madness, Google has
nuked all link building that comes from
the webmaster. So in other words, if the
link is something the webmaster
initiated, it's not considered spam, but
weightless, meaning it doesn't count
towards your rankings. The only link they
value, is if someone has linked to your
content on their own merit.
So what does that mean? A lot of links
are now becoming useless. It includes
links that:
- have anchor text matching domain names
- have anchor text matching page titles
- are out of context with their content
- come from article directories
- come from press releases
- come from paid links of any kind
- come from website directories
- are in sidebars of other websites
- come from any webmaster's effort
So what can you do about it?
You could read hundreds of articles and
blog posts. But chances are, they were
written by SEOs, who get their intel by
reading the posts of other SEOs. So what
you end up with are publicly regurgitated
aggregates of aggregates.
What you need are tested strategies and
tactics. What you need are proven
results. A community of SEO experts who
play their cards very close to their
chest, then share their findings, but
only with members of their guild.
For me, that group is the SEO Revolution
headed by Jerry West. I've been a member
of his private site for as long as I can
remember. It's my source of SEO news.
It's how I keep up on changes that
matter. It's where I get my actionable
advice.
I've managed to claw my way back into
the top 10 for this newsletter. Yes, even
after 15 years of publication, it got
bumped out of Google's search results by
a plethora of mindless fraudicles. So if
I'm not safe, even after 15 YEARS of white
hat grinding and publishing, no one is.
It's time for a revolution. An SEO
Revolution. It's the only SEO community
that matters. It's the only source of
intel you'll want, starting today.
Go:
http://www.dynamicmedia.com/seo
Not working? Click:
http://bit.ly/Hg0Bbw
There is hope. If you want to get your
rankings back and maintain them, join the
SEO Revolution now.
Michael
Michael W. Campbell, CEO
Dynamic Media Corporation
http://www.dynamicmedia.com
Phone: +1 (360) 450-5880
Skype: dynamic888
Copyright 2013 Dynamic Media Corporation
Terms:
http://www.dynamicmedia.com/terms/
#663 - 4974 Kingsway Ave.
Burnaby BC Canada V5H 4M9
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?jEwcLJy0LBycLJyMbOy0RrRMDByMLAwcbA==
