| | Feature
Bruce Clay's 2014 Predictions for the SEO Industry
Author: Bruce Clay
| | In keeping with our annual tradition here at Bruce Clay, Inc., I'd like to share with you my forecast of the search climate in 2014. I've analyzed upcoming technologies and user behavior through the lens of search marketing since 1996, and in my eighth annual predictions I explain why I expect to see the jobs of SEOs and users' online behavior change in the following ways: - Google will introduce enhanced features to local, or Places, results that businesses can buy, much like exists for PPC, or coupons with listings.
- Voice search will pass 30% of all queries across all devices, and searches done on mobile devices will exceed searches done on desktops.
- In its battle against spam, Google will broaden its net by penalizing newly defined types of spam, including negative SEO, and further lowering its tolerance for spam we're familiar with, such as low-quality links.
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10 Reasons You Should Use Google Trends for More Than Just Keyword Research
Author: Chelsea Adams | | You've heard of Google Trends. It's that search query "zeitgeist" that Google launched in late 2012 to tell you how interest in the word "twerk" hit an all-time high in August 2013. But do you know that Google Trends is not just another keyword research tool? Where traditional keyword research tools are focused on delivering exact-match volume, Google Trends was built to generate visual, dynamic insights that paint a portrait of the life of a keyword phrase — past, present, and potentially future. Learn more about how: - To drive marketing strategy decisions with Google Trends' multi-dimensional visualizations.
- Google Trends data — provided as relative popularity over time, not total search volume — can provide an apples-to-apples idea of query popularity.
- Graphed "media coverage incidents" can help marketers see direct correlations between media coverage and spikes in interest.
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