Tuesday, December 24, 2013

From Andy, ezseonews.com

Hi Peter
I just wanted to wish all of you who celebrate this time of a year
a Merry Christmas. I haven't been too active with the
newsletter in recent weeks, especially not the SEO side of things,
but I am hoping to put that right in the New Year. So much has
changed with SEO that making small mistakes can bring down your
site. Hopefully in 2014 I'll have time to write about the changes
that are happening with the search engines,Google in particular.

On another topic, I started a series of Createspace tutorials
on the website, but did not finish them. The good news is that I
have written up the entire process as a Kindle book. This book
will be free to donwload from all Amazon stores from tomorrow, 25th
December, for 5 days.

Here are the links for that:
http://www.amazon.com/dp/B00HG0GE0C
https://www.amazon.co.uk/dp/B00HG0GE0C

On other Amazon stores, just search for it using the ASIN number:
B00HG0GE0C

In the newsletter I sent out a few days ago, I told you about a
special promotion on my Kindle Publishing book, but it was US only
(and that means people living in the US, not people with Amazon US
accounts). I could not set this up on the UK store at the same
time because of an issue with Amazon, so I have set it up on Amazon
UK so that the book costs 0.99. This runs from today, 24th
December, 8AM GMT, until 27th December.

https://www.amazon.co.uk/dp/B00BEIX34C

And finally, tonight is Christmas Eve. If you've got kids, I
think they will really enjoy my children's story, "When
Golfo Saved Christmas". It's a short story that I wrote
for my own kids, and tonight is the best night to read it, just
before they go to bed. I have put it on special for this week at
$0.99 (or the equivalent in your currency).

Details here: http://whengolfosavedchristmas.com/

I hope you have a wonderful time (whether you celebrate Christmas
or not), and a great New Year.

all the best

Andy Williams
http://ezseonews.com

Correos 4
38410 Los Realejos
Tenerife
Spain

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Friday, December 20, 2013

EzSEO Newsletter #350

#######################################################

EzSEO Newsletter #350

Dr. Andy Williams

http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################

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IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
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Hi Peter

I've had a lot of emails from people wondering where I have
been for the last couple of months. I'm not sick, and I
haven't given up on Internet Marketing, or SEO. Far from it.
However, I have been doing a lot of work on the book publishing
side of my business, and it will remain a major investment of my
time for the foreseeable future.

In this newsletter, I want to mention a few free tools I have been
using to increase my productivity, enhance my sleep and sort out my
spam comment problems. I've also got a special offer on my
Kindle Publishing book, plus news of my first fiction book that has
just been released.

In this issue:

1. Stop Spammers - A comment spam plugin that seems to work!
2. 7 Sticky Notes - A great free program for PCs.
3. F.Lux - Your computer keeping you awake?
4. My Kindle Publishing book on special offer for 2 days
5, My first fiction book released

For all this and more, read the newsletter online here:

http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-350/

(You may need to copy and paste the whole URL into your browser).
Any problems, just go to:

http://ezseonews.com

.. and follow the link to issue #350 top right hand sidebar.

As always, you can leave your comments and thoughts at the bottom
of that page.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com


#######################################################
If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

##################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TIwszMxsbOw=

Wednesday, November 20, 2013

SEO Newsletter Vol 119: The End of Year Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 119 | November 20, 2013 This Month's News
  Feature
Book First Look: 'Content Marketing Strategies for Pros' Rounds up Experts
Author: Kristi Kellogg
 

Get an exclusive first look at Bruce Clay and Murray Newlands' new book, "Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines." This critical guide:

  • Explores all aspects of content marketing, including objectives, topic selection, blogging, images, videos, curation, live events, social strategy and the integration of paid, earned and owned media.
  • Offers insights and anecdotes from industry experts including Lee Odden, Jonathon Colman, Lisa Buyer, Andy Crestodina and Michael Brito.
  • Examines content marketing channels in 10 chapters, with a chapter-by-chapter breakdown available in this article.

Read More

  Back to Basics
Best of Conference Coverage: Four 2013 Takeaways That Will Carry into 2014
Author: Chelsea Adams
 

In our annual review of the best conference coverage of the year, we've identified trends that were hot topics on the search and social marketing conference circuit. More importantly, however, we've expanded on those trends with staying power, those which should be present in your 2014 online marketing strategy. Here you'll read:

  • How entity search is shifting the search landscape and what that means for your search strategy.
  • What it means that Google is becoming a resource that provides answers, not just links.
  • How Google Glass and other wearable tech will mean changes to the way users access the Internet, and the way SEOs optimize.

Read More

  Facebook + SEO Workshop by SEJ
An Evening of Search + Social Marketing in San Francisco: Rare Opportunity to Learn from Bruce Clay and Facebook Director Matt Idema
 

Bay Area marketers and Internet savvy business owners — you think you know online marketing but you might be surprised after an evening with SEO Bruce Clay and Facebook Director Matt Idema.

On Dec. 3 from 1-5 p.m., attend a rare, limited engagement opportunity to get advice about advertising and audience outreach on Facebook, straight from a Facebook insider and thought-leader. Matt Idema, Facebook Director, Monetization Product Marketing, will show the audience how to leverage Facebook's advanced audience targeting and high performing retargeting network. Facebook's unique role in online users' lives makes it a highly effective direct response marketing channel ripe with opportunity for ecommerce.

Bruce Clay will also present a crash-course in driving targeted traffic to a business's online presence through organic, on-site optimizations. Bruce's SEO training is 5-star rated, with attendees of all experience levels regularly reporting immediately actionable takeaways.

Workshop attendance is limited to 50 to maximize face-time with the presenters and ask questions. At 6 p.m., join Clay and Idema at The Creamery for a meetup open to all. Search Engine Journal is your host for the day's events.

Read More

Read the Full Newsletter

Hot Topics

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


Special Training

Search + Social in San Francisco: One-time, limited seating workshop with Bruce Clay and Facebook's Matt Idema

Top Blog Posts

Matt Cutts at Pubcon Las Vegas 2013


Code Typo in Google Analytics Demographics and Interests Reports Snippet


How to Leverage Google+ Posts in Google News

Connect with us:
RSS Facebook Twitter LinkedIn YouTube

SEOToolSet

©1996 to 2013 Bruce Clay, Inc. All rights reserved.


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Bruce Clay Inc | 207 W. Los Angeles Avenue, Suite 277 | Moorpark, CA | CA | 93021

Thursday, October 31, 2013

Peter, how is your SEO now?

Internet Marketing Secrets
October 31 2013
How is your SEO now?


Peter,

Google is sick. Their search results
suck. They're worse now than they've
ever been.

They've gone off the deep end, focused
like a laser on brands and fresh content,
but it didn't change anything. The
content farms prevail no matter what
they do. Or is it what they really want?

In trying to 'algo' their way to a better
search experience, they've thrown baby
out with the bathwater and 90% of good
websites along with it. What remains is a
mashup of brands and authority sites,
with little variety in search results.

Even if you've been an angel, using best
practices, all original content and white
hat strategies, none of it matters to
Google lately. If you're not a major
brand or content farm, you're out
of luck.

A quick case in point. When I Google my
name, I'm not found. Before you could
find Michael Campbell the consultant
(that would be me), a high school
principle, the football player, the
ombudsman, an inmate, photographer,
the artist and several others. We each
had one listing in the top 10 results.

Now, the only search results coming
out of my data center are for Michael
Campbell the golfer and the radio talk
show host. That's two people, or brands,
hogging ALL top 10 results and well onto
the second page.

Don't get me wrong, this isn't about me.
It's about the millions of people like
me, who used to show up, but don't
anymore. Well... unless they are working
for a major brand, or a portal like a
newspaper, magazine, or some other
content farm.

Another case in point is my book on road
trips. You would think the website of the
guy who actually went on a six month road
trip, who drove across Canada and back
through the USA would have some
authority. Not anymore.

In addition to the website, I wrote a
book on Planning Road Trips which sells
on Amazon. You'd figure if the website is
missing, at least the book would have
some authority and be found in Google's
search results. Nope.

(Again, this isn't about me. It's about
the thousands of independent authors and
content producers like me, that had their
books and websites suddenly disappear
from Google's search results.)

What you will find in the search results
now, are thousands of articles produced
by contracted employees of the major
portals. They are written for the masses,
because they read at a mere grade six
level. I call them fraudicles, because
the whole thing is a facade for Google's
AdSense revenue.

They have tips like, "Planning a road
trip? Tip one, be sure to pack snacks and
bring water." Gee... no kidding... what a
mind blower... bring snacks and water on
a road trip... who'd a thunk it?

I'd laugh, but it makes me want to puke.
So does the fact that a major portal, a
household brand, tried to recruit me to
head up their spam... er... I mean
content farm 'frauduction' department.

Here's what they do. They target every
keyword over a dollar fifty. They have
thousands of contracted writers. They
pump out keyword rich fraudicles at the
rate of 50 - 100 per day. They then post
these articles on their portal, to get
AdSense revenue in the expensive
keyword categories.

It's a lucrative shill. I don't know if
Google's oblivious to the madness, but
one thing is for sure, there's no denying
that they are a revenue sharing partner
in it.

These portals are producing spam by the
caseload. But because Google is favoring
authority and freshness, these sites have
gone into overdrive, filling the search
results with drivel. You and I, not
having the authority, the production
capacity, or freshness in mass, cannot
keep up.

In addition to this madness, Google has
nuked all link building that comes from
the webmaster. So in other words, if the
link is something the webmaster
initiated, it's not considered spam, but
weightless, meaning it doesn't count
towards your rankings. The only link they
value, is if someone has linked to your
content on their own merit.

So what does that mean? A lot of links
are now becoming useless. It includes
links that:

- have anchor text matching domain names
- have anchor text matching page titles
- are out of context with their content
- come from article directories
- come from press releases
- come from paid links of any kind
- come from website directories
- are in sidebars of other websites
- come from any webmaster's effort

So what can you do about it?

You could read hundreds of articles and
blog posts. But chances are, they were
written by SEOs, who get their intel by
reading the posts of other SEOs. So what
you end up with are publicly regurgitated
aggregates of aggregates.

What you need are tested strategies and
tactics. What you need are proven
results. A community of SEO experts who
play their cards very close to their
chest, then share their findings, but
only with members of their guild.

For me, that group is the SEO Revolution
headed by Jerry West. I've been a member
of his private site for as long as I can
remember. It's my source of SEO news.
It's how I keep up on changes that
matter. It's where I get my actionable
advice.

I've managed to claw my way back into
the top 10 for this newsletter. Yes, even
after 15 years of publication, it got
bumped out of Google's search results by
a plethora of mindless fraudicles. So if
I'm not safe, even after 15 YEARS of white
hat grinding and publishing, no one is.

It's time for a revolution. An SEO
Revolution. It's the only SEO community
that matters. It's the only source of
intel you'll want, starting today.

Go: http://www.dynamicmedia.com/seo

Not working? Click: http://bit.ly/Hg0Bbw

There is hope. If you want to get your
rankings back and maintain them, join the
SEO Revolution now.

Michael


Michael W. Campbell, CEO
Dynamic Media Corporation
http://www.dynamicmedia.com
Phone: +1 (360) 450-5880
Skype: dynamic888

Copyright 2013 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
#663
- 4974 Kingsway Ave.
Burnaby BC Canada V5H 4M9






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Wednesday, October 23, 2013

SEO Newsletter Vol 118: The Future Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 118 | October 23, 2013 This Month's News
  Feature
5 Internal Resources to Mine for SEO Content
Author: Virginia Nussey
 

Following a heavy conference season, an overarching theme emerged, tying together all the tactics and big picture points-of-view. In short, strategizing in silos is out. Read why:

  • (Not Provided) is not the end of SEO. The effect of (not provided) is a focus on core tenants of SEO strategy, rooted in carefully designed architecture and data-driven content development.
  • Changing search technology is driving search behavior change. The effect of conversational search and wearable devices must be accounted for.
  • Google will have you beat with direct answers for queries with straight-forward answers. Shift away from thinking about drawing visitors to your site through search and toward building relationships.

Read More

  Back To Basics
Why Siloing Is Important in a PageRank Toolbar-Free World
Author: Chelsea Adams
 

Matt Cutts released a Google Webmaster video this month discussing PageRank's decreasing usage. Cutts said that "over time, the PageRank indicator will probably start to go away a little bit." Even if PageRank goes away entirely, the concept and principles of PageRank will remain. This back-to-basics article discusses those principles and the importance of siloing as it relates to PageRank. Learn:

  • Why PageRank matters, even though the PageRank indicator is on its way out.
  • What constitutes "good architecture."
  • How to successfully set up a silo.

Read More

Read the Full Newsletter

Hot Topics

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


Conference Training

Conference Training

Top Blog Posts

Penguin 2.1: What's New With Google's Angry Bird


What Is Google PageRank and How Is It Earned and Transferred?


4 Thank You Page Examples That Got It Right

Connect with us:
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©1996 to 2013 Bruce Clay, Inc. All rights reserved.


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This email was sent to peterhanson198@gmail.com by newsletter@bruceclay.com |  

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Friday, October 18, 2013

EzSEO Newsletter - 2 Quick Updates

#######################################################

EzSEO Newsletter - 2 Quick Updates
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi

Yesterday I posted a video called "Is LSI still important?" on
my site. Unfortunately, I got an email from someone saying
that the video was not visible on his iPad. Sure enough, when
I checked on my iPad, only a white box was visible where the
video should have been. I have therefore added a direct link
to the Youtube page for the video, but I think I have also
fixed the problem. iPad users should now see the video on my
website. The problem, it seems is in the code that Youtube
give us to embed the video. If you have a similar problem,
check out the embed code. Youtube adds the source of the
video like this:

"src="//www.youtube.com/embed"

Notice that the "http:" is missing from the URL. If you add
the http: back in, the video appears in your page. This works
for both the new embed code and the old.

If you tried to visit my page earlier on your iPad (or maybe
iPhone) and could not see the video, please try again:

http://ezseonews.com/lsi-themeing/is-lsi-still-important/

OK, one other heads up.

Earlier in the week I told you about the Ultimate Social
Plugin that Matt Garrett had released. I also told you that
the price was going up periodically, and at midnight tonight,
it goes up to full price. The version I bought is the Multi-
site license that allows me to use the plugin on 25 sites.
That currently costs $67, but at midnight tonight, it will go
up to full price of $97. The developer version (unlimited
sites) more than doubles to $197. If you are interested in
this plugin, get it in the next couple of hours while it is on
special:

http://ezseonews.com/usocialmg

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter
will also be put up on the web version of the newsletter with
a link to your site if you want it. That's extra free traffic
for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may
receive a commission.

The contents of this newsletter is copyright 2013 Andrew
Williams. If you want to republish any of the articles, you
must get permission from the author.

This newsletter disclaims all responsibility for the
advertising copy or the product advertised. You cannot rely on
the fact that the newsletter has examined the product or
recommends or endorses the product, unless it clearly says
that it has, when you make your decision whether or not to
purchase the product or interact with the advertiser. You are
advised to do your own investigation before buying.

#######################################################



Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAxsrEzsjGw=

Thursday, October 17, 2013

EzSEO Newsletter - Is LSI Still Important?

#######################################################

EzSEO Newsletter - Is LSI Still Important?
Dr. Andy Williams


http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

With yet another major Google update recently called Hummingbird,
there is one question I get asked a fair bit. It's mainly from
people thinking of buying my Web Content Studio tool. The question
is this:

"Is LSI still important for ranking in Google?".

To answer this, I recorded a video with some experimental data I
collected this week. You can watch the video here:

http://ezseonews.com/lsi-themeing/is-lsi-still-important/

If you have comments or questions, please leave them in the
comments section at the end of that post.


all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com




#######################################################
Visit the subscriber Bonus page for fr.ee reports and other
subscriber-only:

http://www.ezseonews.com/nls

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2013 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################



Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TAxszJyMDOw=