Search Engine Optimization

Tuesday, June 17, 2014

Special Report from SMX Advanced

SEO Newsletter | June 17, 2014

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Special Report from SMX Advanced

This month's SEO Newsletter focuses on SMX Advanced 2014, which attracted top Internet marketers from around the world to Seattle last week. Experts in search engine optimization, content marketing, social media strategy and paid search shared their insights, experience and recommendations with attendees of the sold-out conference. Information was flying fast, and that's why Bruce Clay, Inc. sent liveblogger Jayme Westervelt to report key sessions as they happened.

Westervelt liveblogged sessions focusing on critical SEO, social media and content marketing issues. Read on for takeaways from each session, and click through to read each liveblog in its entirety. If you have any comments or questions, keep the conversation going by letting us know in the blog comments.

SEO

The Periodic Table of SEO Ranking Factors

2014's chief elements on the ever-evolving Periodic Table of SEO Ranking Factors are Google+, on-page optimization, site speed, internal links, brand management and, above all else, content, according to Searchmetrics' Marcus Tober. Tober, Marianne Sweeny (Portent) and Matthew Brown (Moz) examine these factors, paying special attention to the user experience as it relates to them. This liveblog is a blueprint for SEO success from master SEO architects.

Enhancing Search Results w/ Structured Data & Markup

Implementing structured data schema markup can result in increased click-through rates. Marshall Simmonds (Define Media Group) says that there's still plenty of time to get into the rich snippets game – most of your competitors aren't taking advantage of rich snippets, which means all the more opportunity for you to stand out in the SERP. Simmonds and fellow speakers share their structured data strategies and give examples of brands doing it right.

What Advanced SEOs Should Be Doing about Mobile

Thinking of creating an app? Get tips on deep linking and canonicalization from Google Senior Engineer Maile Ohye. Ohye breaks down the process for building a mobile strategy and shares Google resources that can aid developers. Cindy Krum, the CEO of MobileMoxie, delves into mobile ranking signals including bi-directional annotation, side-to-side scrolling, Flash, deferred loading of JavaScript and more. Covario's Michael Martin and Brightedge's Jim Yu also share insights.

You & A with Matt Cutts

Search Engine Land Editor Danny Sullivan sits down with Google Distinguished Engineer Matt Cutts for a no-holds-barred conversation about anything and everything SEO-related. Cutts fields questions including:

Has there been a Panda update since last year?
Is Google using Author Rank for anything aside from in-depth articles?
Is link building dead?
Is Google+ dead?
What's your favorite Google tool?

Technically Speaking: Advanced Technical SEO Issues

Explore the finer points of JavaScript execution, secure search benefits, Ajax and more in this session that focuses on improving indexability and relevance, all with the most technical SEO issues in mind. Speakers include Maile Ohye (Google), Bill Hung (Back Azimuth) and Eric Wu (SpinMedia). Within the session, Hunt specifically talks about site challenges he's encountered – and how he's overcome them.

Ask the SEOs

Renowned SEOs Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds and Ellen White answer questions in a roundtable discussion on the state of Internet marketing. Always an SMX highlight, this year didn't disappoint. The SEOs answer questions including:

Do you think internal linking is still effective?
Will new global TLD impact search?
Can you share your experiences on how to get somebody out of a Penguin penalty?
When do you decide when to just give up in a Penguin penalty situation?
What are some of your favorite enterprise level tools?

Social Media

25 Social Media Ideas for the Advanced Search Marketer

Four expert social media marketers break down how to add social media to your company's overall Internet marketing strategy. Lisa Williams (Search Discovery) talks about first steps include identifying priorities, creating calendars, and defining your assets. Michael King (Acronym) explains how to find content that works for your unique audience and shares tools that will help. Matt Siltala (Avalaunch Media) hones in on using visual content within your social media campaigns and Mark Traphagen (Stone Temple Consulting) takes a deep dive into Google+ and its impact on search.

Content Marketing

Executing a Flawless Content Marketing Strategy

Interested in getting the most out of your content? Then this session is for you. Three acclaimed content marketers provide ideas on leveraging trends, repurposing content and taking your content's reach to the next level with testing and measuring. The session focuses on the role of authority and authenticity, and Dave Roth (Move, Inc.) shares a case study from Realtor.com.

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Monday, May 26, 2014

EzSEO Newsletter - Site Autopsy Check 7

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EzSEO Newsletter - Site Autopsy Updated
Dr. Andy Williams

http://ezseonews.com

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IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
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Hi Peter

Just a quick heads up. I posted a new article in the affiliate
site autopsy series:

"Site Autopsy - A look at the backlinks"

You can read it here:

http://ezseonews.com/site-autopsy/7-site-autopsy-a-look-at-the-backlinks/

If you have any comments, please leave them after the post.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2014 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TMzMrBwcbKw=

Wednesday, May 21, 2014

Stay a Step Ahead! 5 SEO Factors You Can Expect to Change - and How to Prepare

SEO Newsletter | Vol 123 | May 21, 2014

This Month's News

Feature
SEO Checklist: 5 Factors You Can Expect to Change
Author: Kristi Kellogg

SEO is a constantly shifting landscape — Matt Cutts has stated that, on average, Google updates its search algorithm once a day. Though some changes can take you by surprise, there are some changes you can count on Google to make. Content strategist Kristi Kellogg shares five areas you can expect not to remain static, including:

Local optimization: Google is heavily invested in local optimization, and that means it's constantly being enhanced
Devices: today's Internet users are searching on mobile devices more than ever — as new devices are created, they're sure to affect search patterns
Link building: while links are still an important aspect of search, SEO is evolving everyday, and Cutts recently stated that links will become "a little less important"

Read More

Back to Basics
Survival SEO: How to Do the Search Marketing of Tomorrow, Today
Author: Mindy Weinstein

Though SEOs don't have a magical crystal ball with which to glimpse the future of Internet marketing, there are a few ways they can prepare themselves for upcoming developments. SEO manager Mindy Weinstein offers tips on surviving the SEO minefield by:

conducting keyword research and understanding the desires, needs, wants and likes of your audience
capturing interest and traffic by engaging with consumers on social channels
publishing content that speaks answers your audience's questions and addresses their concerns

Read More

We're coming soon to a location near you:
SEO Training in Europe, U.S.

Did you know? Bruce Clay, Inc. offers SEO training in the U.S. and internationally. Upcoming training opportunities:

SEO Training in Europe: Join Bruce Clay for SEOToolSet^® Training in Milan, Italy, July 2–3
Conference Workshop: Attend the one-day SEO Workshop at SMX Advanced in Seattle, June 10
Classroom Training: SEOToolSet^® Training is offered throughout the year in Southern California
Your company? Bruce Clay, Inc. provides on-site SEO training customized for an organization

Read More in Education Matters

Thursday, May 1, 2014

EzSEO Newsletter - Site Autopsy Check #6

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EzSEO Newsletter - Site Autopsy Check #6
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=8Vta6Ec0R3dzNA.dAbgt3g

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

Just a quick heads up. I posted a new article in the affiliate
site autopsy series:

"Site Autopsy - A few final on-site issues "

You can read it here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=F84Vfi.ZNhJ7tDMSwHdx1A

If you missed any of these autopsy posts, you can see them all here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=AZvvAt9GuTPW5GDCZ_LbfA

If you have any comments, please leave them after the post.

all the best

Andy Williams
http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=8Vta6Ec0R3dzNA.dAbgt3g
http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=5Uj7Nx2GmqivKK5bG9PWXg
http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=LWILnGK37GXhO5brqhHC_g

#######################################################

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=IhKFDeQlkYJp5n&b=8Vta6Ec0R3dzNA.dAbgt3g

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2014 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TMwMrGzszJw=

Monday, April 21, 2014

EzSEO Newsletter - Competition Winner & Note

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EzSEO Newsletter - Competition Winner & Note
Dr. Andy Williams

http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=I6jmF43fRGwHNdWRTKIakg
http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=vPd72ZwddGXPiqy46nw25w
http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=Dpsritgtpyn1JhMRKUTaWg

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

Last week I ran a competition to win a copy of Web Content Studio.
Today, I want to announce the winner, but first a quick note.

My Kindle Publishing book will be on a special offer of just $0.99
later today. The price will increase by $1 every 24 hours until it
reaches the usual $3.99 price. I believe that this price is only
available on the US and UK Amazon site, sorry. You can get it here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=m38697a.SHr_eiCa3NDVQA

For those that have followed my newsletter for any length of time,
you'll know that in July 2012, I started publishing books on
Kindle thanks to a great course by Geoff Shaw. You can read my
review of that here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=LPiJHUYGCABAURS.SFRMVA

Kindle (and Createspace) publishing has been so successful that I
now devote more than 50% of my "business time" on it.

OK, the competition winner. Firstly, thanks to all who took part.

As promised, the winner was drawn at random. Here is how I did it.

I logged into my Wordpress dashboard, and brought up the stats for
the competition entry form. There were 14 correct entries.

I headed over to http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=ca85imYNDnpnk6OBUCSfVg and asked for a random
number between 1 and 14.

It gave me #3.

The third entry in the competition list was....

Marshall Estes!

Congratulations Marshall. I will be emailing you your download and
registration details in a moment.

all the best

Andy Williams
http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=I6jmF43fRGwHNdWRTKIakg
http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=vPd72ZwddGXPiqy46nw25w
http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=Dpsritgtpyn1JhMRKUTaWg

#######################################################

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=JEzNa3fv5YJp5n&b=I6jmF43fRGwHNdWRTKIakg

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2014 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TEycTBwc7Kw=

Thursday, April 17, 2014

Get on the Map! Local Business Guide to Google's Paid Map Listing Ad Tool

SEO Newsletter | Vol 122 | April 17, 2014

This Month's News

Internet Marketing is Evolving — Are You?

Set it and forget it doesn't work for search engine optimization anymore — and it doesn't work for your SEO education either. With 200-plus ranking factors to stay one step ahead of, in 2014 it's critical to keep your skills evolving as fast as the industry.

Whether you're new to Internet marketing and just getting started, or a veteran looking for advanced insights, now is a great time to sharpen your skills by attending one of Bruce Clay's upcoming training opportunities.

SEO Training in Europe

Bruce Clay teaches SEO training in Europe once a year, and this year's event is coming up July 2-3 in Milan, Italy. If you live in Europe this is your chance to hear from one of the world's leading educators for improving search engine rankings, traffic and visibility. (Email readers, if you click on the above link from an IP address not located in Europe, simply select "Europe" from the regional dropdown menu at the top of the page to view details about the SEO training in Europe.)

United States Training Opportunities

Bruce Clay has two West Coast training opportunities coming up in the U.S.: Standard and Advanced SEOToolSet® Training in Southern California May 10-12, and a special one-day SEO Workshop at SMX Advanced in Seattle on June 10. This workshop sells out every year and attendees are turned away at the door. Register for the SMX Advanced one-day workshop and use partner code SMXA14BRUCECLAY at checkout to save 10% on the workshop. The code can also be used to save 10% on any ticket to the event.

Sharpen Your Competitive Edge Today!

All of Bruce's courses include lessons on technical SEO, penalty prevention and recovery, content marketing, competitive analysis, semantic-based keyword research and other critical ranking factors that can give you an edge over the competition.

Class sizes are limited to guarantee interactivity with Bruce and supportive instructors, and often fill quickly. To register for class in Milan, Southern California, or at SMX Advanced in Seattle, visit secure training registration page today.

Back to Basics
How to Use Google AdWords Express for Local Search Marketing, the Smart Way
Author: Paula Allen

Local businesses, from single-location shops to national chain stores, need to be visible where local customers are looking for them. How do you get your local business to show up in search results — on the web, in mobile, on maps, etc.? One way to get immediate visibility is to pay for a search marketing ad. Google AdWords Express is a simplified version of AdWords that gives small and local businesses a potential edge in the search results. In this article, read about:

Smart features in AdWords Express tailored to the local, small business user, including a pin on the local map listing and ratings shown in your ad
How to set up AdWords Express for a local business in just 10 minutes, from ad budget to targeting Google users by their location
Where and when Google chooses to show ads from AdWords Express

Feature
Social Media for Business: Which Social Networks Should I Invest In?
Author: Kristi Kellogg

Are you evaluating the many social media networks and aren't sure which would return the most benefit for your investment if you built an active presence for your business? With so many choices, kicking off social media marketing can be overwhelming. Examine:

Criteria that can help a business evaluate if a social network is a good fit for its products and audience
Brands successfully engaging on the 6 most popular social networks
Who makes up the primary user base of each social network and the type of content that sees highest engagement

EzSEO Newsletter - Site Autopsy Check #5

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EzSEO Newsletter - Site Autopsy Check #5
Dr. Andy Williams

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it.
If you no longer wish to receive the newsletter, click on the
unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

This email is just to let you know that I posted a new article in the
affiliate site autopsy series:

"Site Autopsy - Site-wide Links"

You can read it here:

http://ezseonews.com/site-autopsy/5-site-wide-links/

If you have any comments, please leave them after the post.

all the best

Andy Williams
http://ezseonews.com
http://webcontentstudio.com
http://creatingfatcontent.com

#######################################################

If you enjoyed this newsletter, please recommend it to your
friends. Also if you have any tips of your own, questions or
comments, please leave a comment at the online version of this
newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will
also be put up on the web version of the newsletter with a link to
your site if you want it. That's extra free traffic for your
site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate
products, and as such, if you buy through my link, I may receive a
commission.

The contents of this newsletter is copyright 2014 Andrew Williams.
If you want to republish any of the articles, you must get
permission from the author.

This newsletter disclaims all responsibility for the advertising
copy or the product advertised. You cannot rely on the fact that
the newsletter has examined the product or recommends or endorses
the product, unless it clearly says that it has, when you make your
decision whether or not to purchase the product or interact with
the advertiser. You are advised to do your own investigation before
buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0TEwc7BwsTBw=