| | Feature
SEO Checklist: 5 Factors You Can Expect to Change
Author: Kristi Kellogg
| | SEO is a constantly shifting landscape — Matt Cutts has stated that, on average, Google updates its search algorithm once a day. Though some changes can take you by surprise, there are some changes you can count on Google to make. Content strategist Kristi Kellogg shares five areas you can expect not to remain static, including: - Local optimization: Google is heavily invested in local optimization, and that means it's constantly being enhanced
- Devices: today's Internet users are searching on mobile devices more than ever — as new devices are created, they're sure to affect search patterns
- Link building: while links are still an important aspect of search, SEO is evolving everyday, and Cutts recently stated that links will become "a little less important"
Read More | | | Back to Basics
Survival SEO: How to Do the Search Marketing of Tomorrow, Today
Author: Mindy Weinstein
| | Though SEOs don't have a magical crystal ball with which to glimpse the future of Internet marketing, there are a few ways they can prepare themselves for upcoming developments. SEO manager Mindy Weinstein offers tips on surviving the SEO minefield by: - conducting keyword research and understanding the desires, needs, wants and likes of your audience
- capturing interest and traffic by engaging with consumers on social channels
- publishing content that speaks answers your audience's questions and addresses their concerns
Read More | | | We're coming soon to a location near you:
SEO Training in Europe, U.S.
| | Did you know? Bruce Clay, Inc. offers SEO training in the U.S. and internationally. Upcoming training opportunities: - SEO Training in Europe: Join Bruce Clay for SEOToolSet® Training in Milan, Italy, July 2–3
- Conference Workshop: Attend the one-day SEO Workshop at SMX Advanced in Seattle, June 10
- Classroom Training: SEOToolSet® Training is offered throughout the year in Southern California
- Your company? Bruce Clay, Inc. provides on-site SEO training customized for an organization
Read More in Education Matters | |      
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