Search Engine Optimization: Get on the Map! Local Business Guide to Google's Paid Map Listing Ad Tool

SEO Newsletter | Vol 122 | April 17, 2014

This Month's News

Internet Marketing is Evolving — Are You?

Set it and forget it doesn't work for search engine optimization anymore — and it doesn't work for your SEO education either. With 200-plus ranking factors to stay one step ahead of, in 2014 it's critical to keep your skills evolving as fast as the industry.

Whether you're new to Internet marketing and just getting started, or a veteran looking for advanced insights, now is a great time to sharpen your skills by attending one of Bruce Clay's upcoming training opportunities.

SEO Training in Europe

Bruce Clay teaches SEO training in Europe once a year, and this year's event is coming up July 2-3 in Milan, Italy. If you live in Europe this is your chance to hear from one of the world's leading educators for improving search engine rankings, traffic and visibility. (Email readers, if you click on the above link from an IP address not located in Europe, simply select "Europe" from the regional dropdown menu at the top of the page to view details about the SEO training in Europe.)

United States Training Opportunities

Bruce Clay has two West Coast training opportunities coming up in the U.S.: Standard and Advanced SEOToolSet® Training in Southern California May 10-12, and a special one-day SEO Workshop at SMX Advanced in Seattle on June 10. This workshop sells out every year and attendees are turned away at the door. Register for the SMX Advanced one-day workshop and use partner code SMXA14BRUCECLAY at checkout to save 10% on the workshop. The code can also be used to save 10% on any ticket to the event.

Sharpen Your Competitive Edge Today!

All of Bruce's courses include lessons on technical SEO, penalty prevention and recovery, content marketing, competitive analysis, semantic-based keyword research and other critical ranking factors that can give you an edge over the competition.

Class sizes are limited to guarantee interactivity with Bruce and supportive instructors, and often fill quickly. To register for class in Milan, Southern California, or at SMX Advanced in Seattle, visit secure training registration page today.

Back to Basics
How to Use Google AdWords Express for Local Search Marketing, the Smart Way
Author: Paula Allen

Local businesses, from single-location shops to national chain stores, need to be visible where local customers are looking for them. How do you get your local business to show up in search results — on the web, in mobile, on maps, etc.? One way to get immediate visibility is to pay for a search marketing ad. Google AdWords Express is a simplified version of AdWords that gives small and local businesses a potential edge in the search results. In this article, read about:

Smart features in AdWords Express tailored to the local, small business user, including a pin on the local map listing and ratings shown in your ad
How to set up AdWords Express for a local business in just 10 minutes, from ad budget to targeting Google users by their location
Where and when Google chooses to show ads from AdWords Express

Feature
Social Media for Business: Which Social Networks Should I Invest In?
Author: Kristi Kellogg

Are you evaluating the many social media networks and aren't sure which would return the most benefit for your investment if you built an active presence for your business? With so many choices, kicking off social media marketing can be overwhelming. Examine:

Criteria that can help a business evaluate if a social network is a good fit for its products and audience
Brands successfully engaging on the 6 most popular social networks
Who makes up the primary user base of each social network and the type of content that sees highest engagement

Search Engine Optimization

Thursday, April 17, 2014

Get on the Map! Local Business Guide to Google's Paid Map Listing Ad Tool

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