After a year of cuts, B2B budgets are finally growing. See the new research on where leaders are allocating funds and how they're planning to execute...
Hi friend, Today on the Bruce Clay Blog, we discuss How B2B Marketing Leaders Are Planning for 2026. After a long period of "doing more with less," B2B marketing leaders are finally seeing budgets grow for 2026. The big question is no longer if you can spend, but where to invest for maximum impact and smart expansion. Our new article unpacks the latest research on how your peers are planning for the year ahead, from budget allocation to execution. We're sharing the data you need to build a strategy that drives real growth. You'll learn: - Where B2B marketing budgets are being allocated in 2026.
- The benefits and trends of hybrid in-house/agency partnerships.
- Why investing in SEO is critical to offset rising ad costs and compete in the new SERP.
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