If you're not in AI Overviews, someone else is telling your story. Our new article shows you how to take back control with a modern SEO strategy.
Hi friend, Today on the Bruce Clay Blog, we discuss SEO as a Brand Protection Strategy in the AI Search Era. Is your brand invisible in Google's new AI Overviews? In the AI search era, if you aren't actively managing your search presence, you risk letting competitors and third-party sites control your brand's narrative.
Our new article reframes SEO as your most critical brand protection strategy. It breaks down how to take back control and ensure your brand's voice is the one Google trusts and showcases.
In this article, you'll learn: - Why name recognition alone no longer guarantees visibility in AI-driven search.
- How AI Overviews and other SERP features (like PAA, videos, and reviews) have become critical, and often uncontrolled, brand touchpoints.
- The high cost of poor visibility: 65% of consumers admit to buying from a competitor when the brand they were searching for was hard to find.
- How to use high-quality content and E-E-A-T signals to build the trust required to be featured in AI-powered results.
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