Search Engine Optimization: SEO isn’t dead. You have to adapt and do the work.

Monday, September 8, 2025

SEO isn’t dead. You have to adapt and do the work.

Hi friend,

We can't say it enough — don't be surprised by the traffic you did not get for the SEO work you didn't do.

SEO can change your life in many ways. It drives brand awareness, visibility, traffic, leads and ultimately revenue. But now with the rise of AI and shifting SERP elements, you have to put in the work to get the results. That means aligning your content and website with what search engines and AI systems prioritize.

But none of that matters if your SEO strategy lives in a document and never gets implemented.

Website owners pay agencies, consultants or in-house SEO professionals to give SEO advice that can help their business grow. But more often than not, those recommendations never get implemented. Why?

It usually comes down to one thing: a lack of understanding.

Too often, businesses don't know why a change is needed — and that misunderstanding leads to inaction.

To gain SERP visibility in today's environment, your entire team — from dev to content to leadership — must understand what SEO does and why it matters.

So how do you follow through on great SEO intentions and ensure the work actually gets done?

Educate, educate, then educate some more.

If you're having difficulty educating your company about SEO, we can help.

We offer a lot more than expert SEO strategies — we teach our clients how those strategies impact almost every facet of the business.

Ready to begin the work? Give us a call.

Best to you,

Bruce Clay Inc.