Find out how SEO supports CX goals and what CMOs can do to align their search strategy with today's experience-driven expectations...
Hi friend, Today on the Bruce Clay Blog, we discuss How Search Fits Into the Bigger Picture of Customer Experience. What comes to mind when you think of customer experience? You might picture websites, sales calls, or maybe product trials. The truth is, the customer experience starts with search — long before anyone ever visits your site. In this article, we explore why SEO is the first and most influential touchpoint in your customer's journey. You'll learn: - How SEO shapes the awareness, consideration and decision phases of the buyer journey.
- Why technical SEO is critical to a friction-free experience across devices.
- Ways SEO builds trust, credibility and confidence before a customer even speaks to sales.
- Practical steps for aligning your SEO with CX-driven expectations.
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