Here are three reasons why it's a good idea to bid on branded keywords in a search advertising campaign...
| | | | | Hi friend, Kicking off the week on the Bruce Clay Blog is Should I Bid on Branded Keywords in Our PPC Campaign? To bid on branded keywords or not to bid? That could be a million-dollar question. Even if your website shows up as No. 1 in the organic search results, it is worth looking into buying branded pay-per-click advertising. If you want to have more control over how your brand appears in the SERP, ads make sense — except when they don't. I think there are three reasons it's a good idea, and one situation when it's bad, very bad. Here you go: https://bit.ly/3C6Qodd Have a great week, Bruce | | | | | | |
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