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Pull Ahead! Overcoming Page Speed Issues: An SEO Overview
Author: Aaron Landerkin and Virginia Nussey | | | Speed wins on the web. A faster loading page gets plus points when Google and Bing are ranking it, and website visitors have a better experience So, SEOs use tools that help them find ways to optimize page load time, like GTMetrix, Google PageSpeed Insights and YSlow. But have you ever wondered why recommendations are made to defer JavaScript parsing, reduce cookie size, or leverage browser caching? Our Director of Software Development Aaron Landerkin recently presented page speed issues and why they happen. Read why Aaron advocates a different approach to page load time SEO, with recommendations like: - Don't think of page speed improvements as related to content, CSS, JavaScript, or the server.
- Instead, think about where in the pipeline a speed bump occurs.
- Understand the three page speed optimization categories: cache, bandwidth, and processing/rendering.
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AMA with PPC's Favorite Ad Man David Szetela
Author: Virginia Nussey and David Szetela | | | An AMA, or "Ask Me Anything," is just that — an anything-goes Q&A with someone of interest, whether a celebrity, an expert, or someone with a unique role or experience set. On Reddit this month, David Szetela, VP of BCI's search marketing operations, offered a one-hour AMA to the r/PPC community. On our podcast, SEM Synergy, David expands on top questions from the AMA in a conversation marked by diverse PPC topics, including: - The impact of removing right-side ads from Google SERPs.
- David's formula for a 15-minute PPC audit.
- His recommended targeting settings for the Google Display Network.
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Google's Latest Comments on AMP & Structured Data from SEJ Summit
Social Media Manager Interview Questions'
Mobile Friendly SEO Ranking Boost Gets Boosted Connect with us:      
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