| | Feature
"Search and Social" Love Connection with Rob Garner
Author: Virginia Nussey
| | | Rob Garner's new book Search and Social: The Definitive Guide to Real-Time Content Marketing outlines strategies and tactics for businesses to take full advantage of the opportunity in content, instant engagement, search visibility and social community available online. In this interview on the opportunities of integrated search-social marketing, Garner explains: - Why you can't afford to silo your SEO and social marketing efforts.
- The biggest missed opportunities for business in real-time search and social content marketing.
- How to effectively transfer consumer engagement from one channel to another.
Read More | | | Back To Basics
Dear Marketing, How I Love Thee. Signed, Keywords
Author: Jessica Lee | | | Keyword research shouldn't be a single course of action, where the tools do all the work. Keyword research should be driven by business conversations that allow you to make intelligent and informed decisions about the keywords you target, how you target them and when. In this article, we look at how to marry a marketing mindset with keyword research to: - Have the right conversations about the business so you can expand on the keyword research.
- Know where the business is headed and how it will affect your keywords and SEO campaigns.
- Understand the organization and its offerings thoroughly so you know the proper usage of keywords and best course of action for content.
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