Complete guide to E-A-T fundamentals

Understanding Google's E-A-T is key to protecting your website quality

Hi friends, My latest post on the Bruce Clay Blog is Complete Guide to the Fundamentals of Google's E-A-T.  What does Google consider a "quality" website? Our best clues (besides our own experiences from the trenches of SEO) come from Google's published Search Quality Evaluators Guidelines. That's where we learn about Google's three pillars of quality, dubbed "E-A-T." In this mega-post, I break down what E-A-T is and how expertise, authority and trust are built. Here you go: https://bit.ly/2Vpd4mH Best to you, Bruce www.bruceclay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Unsubscribe from all future emails

SEO does not have participation awards

There's a reason ranking is so hard to do ...

Hi friends, Today on the Bruce Clay Blog I posted SEO Does Not Have Participation Awards.  Participation awards may have their place in some scenarios, like youth sports. But in SEO, we are in the business of winning. Anything else is just losing. I wrote this to remind all of us not to settle for just "good." We have to go for great. Here you go: https://bit.ly/34ICa2W Best to you, Bruce www.bruceclay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Unsubscribe from all future emails

How CV-19 will change the way we live & search

Prepare for a future in which search traffic is just as important as foot traffic.

Hi friends, My latest post on the Bruce Clay Blog is Location, Location, Location: How COVID-19 Will Change the Way We Live and Search.  Today, search traffic is just as important as foot traffic. Maybe even more important. In this article, I cite what's changing in the current crisis -- and what's likely to shift for businesses long term. Here you go: https://bit.ly/34ICa2W Best to you, Bruce www.bruceclay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900 Unsubscribe from all future emails

Will work-from-home be the new norm going forward?

The benefits for businesses using remote workers are real ...

Hi friends, On the Bruce Clay Blog, my new post is Will Work-From-Home SEO and PPC Teams Be the Rule Going Forward?.  With 85% of employers currently asking employees to work from home, we're basically in a "forced experiment." Businesses that can work out the tweaks now may be prepared for a future where WFH is the norm — and reap the benefits long-term. Here's why: https://bit.ly/2K3ccO0 Best to you, Bruce www.bruceclay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900 Unsubscribe from all future emails