Search Engine Optimization

Friday, September 16, 2016

EzSEO Newsletter - Backing up Wordpress, Web Content & Conwy

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EzSEO Newsletter - Backing up Wordpress, Web Content & Conwy

http://ezseonews.com

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Hi Peter

Please note that you can read this online where there are a few photographs, and you can leave comments:

http://ezseonews.com/internet-marketing-tips/wordpress-backup-and-restore/

Life here in North Wales is very different to the life I had in Tenerife. But I am loving it. One of the nice things about moving to a new area (in my case a new country), is there is so much to explore. The cooler weather, history, places to visit, and let's not forget the wonderful Parisella's ice cream shop in Conwy. If you ever come up to North Wales, Parisella's is well worth a visit. All of the ice cream I have tried there is fantastic, but my special recommendation would be for the Welsh Honey & Honeycomb. I happily drive 15 minutes to Conwy to get one. And what a wonderful town to enjoy that ice cream. The amazing medieval castle, the 14th Century Aberconwy House, Plas Mawr dating back to the late 1500s. Steeped in history, this picturesque seaside town also has an amazing quayside, boasting the UK's smallest house. I would have taken a photo of the inside to show you, but my camera would not focus properly (the far
wall was too close). It's just 6 foot wide and 10 foot high. Apparently one of the previous owners was a 6ft 3 inch sailor that had to sleep with his feet out of the window. If you have a few moments to spare, I highly recommend you look up Conwy on Google and switch to image search. If you ever come up to North Wales, shoot me an email and I'll meet you for an ice cream (or beer, in the haunted Liverpool Arms down by the quayside).

One thing that hasn't changed much is work. I am still plugging away at building affiliate sites, creating new courses and working on some new software. A big part of my work is writing. I am fortunate that I enjoy researching content and writing, but in the last couple of years I have started outsourcing more and more of my website content. There is one writer I trust 100% who has never let me down. If I have a project to do, I always turn to him first to see if he is free to take on the work. His name is Andy H, and some of you may have used him as well (I have recommended him in the past).

Andy H started out as my book editor, and moved into writing content for me when I told him I needed a writer. He sent me an email last week, telling me about a problem he is currently experiencing on Upworks. There is a glitch affecting a few people that prevent them from bidding on jobs. That means there is an opportunity for anyone looking for a great writer (or editor, proof-reader, etc), because Andy has less work on at the moment.

Andy is an ex-English teacher, so knows his stuff. He has specialized in helping students where English is a second language, with a focus on conversational fluency, reading comprehension, grammar focus and business presentation skills. Andy is also a web publisher, and runs his own affiliate websites, so knows that side of the business. Andy also has a course on Udemy called English Grammar 101 (which I narrated for him). That is usually near #1 on Udemy when searching for English Grammar, so as I said, Andy knows his stuff.

So, if you have any content writing requirements and you need to outsource to someone you trust, you cannot pick a better person for the job. I've included his Upwork bio link below. You will need to login to Upwork (go signup if you haven't got one) to view the profile. You can see the kinds of work he has been doing, and the types of responses he is getting for his work. As I said, this is a great opportunity if you need quality content. Since Andy cannot currently bid on jobs, he has a little free time to take on some new work (he is usually booked solid).

Here is his profile page: http://www.upwork.com/o/profiles/users/_~01e298f14d40cc8b59/

If you want to check out some of the work he has done for me, take a look at this website of mine:

http://fishyfats.com/

Apart from the homepage which I think was mine, Andy wrote all of the other content on that site. I was running a course on Udemy about building affiliate sites and did not have the time to write all the content I wanted, so got him to do it.

While I am on the topic of Udemy, I also just released a new course called Wordpress Backup & Restore.

If you own a Wordpress site, you really do need to make sure you back it up in case of any issues (hacking, server breakdown, etc). The course shows you everything you need to know, including how to manually backup and restore, as well as setting up an automated system to backup on a schedule and upload backups to Dropbox (or other online storage area). The course was approved last night, so for the release period, I have included a $10 coupon link below:

http://ezseonews.com/wordpressbackuprestore

For anyone interested in learning Wordpress, I release a new version of my Wordpress for Beginners book on Kindle. It's called Wordpress for Beginners 2016, and covers the latest version of Wordpress. Again, for the release, I have put the price down. Today it is just $2.99. Here is the link to read more about that book:

http://ezseonews.com/wordpress2016Kindle

That's all for now. Hope to see you in Conwy sometime soon...

Have a great weekend.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

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Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zMxMHAwMDBw=

Tuesday, September 13, 2016

A New Way to Think About Links & Other News

SEO Newsletter | Vol 148 | September 13, 2016

This Month's News

Feature
Why You Don't Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

We talk a lot about links in the SEO industry. Here Duane Forrester talks about the absence of links. How a mention without a link is good for SEO.

What are linkless mentions? They happen when someone mentions your business or brand online without a hyperlink. This is also known as linkless attribution.

We're not talking about spam mentions. Comment spam is not transferring credibility to your business. Search engines likely use the same quality assessment filters on linkless mentions as they do hyperlinks. Read all about:

The diverse set of clues the engines use to determine a site's expertise, authority, trust and relevance (hint: it's a lot more than links)
How positive and negative mentions of your business or brand, even mentions without links, can send signals to search engines
The true value of public relations for SEO customer reach

Back to Basics
SEO Crash Course for CMS Content Publishing

Are you a writer or someone involved in the publishing process of your business? Do you consider keywords before you hit publish? If you haven't taken a moment to understand SEO best practices, this webinar is for you.

Bruce offers SEO guidance to those writers, editors, bloggers, and marketing managers who rely on a content management system. View the presentation replay for an SEO crash course on:

The top 10 things you can do using a content management system to see better search engine rankings
How to use internal linking to build a theme that search engines view as topic relevance
How to train your writers to build SEO into the research and publishing process

Hot Topic
Is It Time to #AMPlify? Your Starter Guide to Accelerated Mobile Pages

If you care about the ROI of your website, you know the importance of mobile page speed. Users expect pages to load in the blink of an eye or else they bounce. Unfortunately today, websites can take a handful of seconds to load, meaning grumpy users.

Google has pushed its major speed initiative, Accelerated Mobile Pages, AMP for short, hard over the last year. We know that mobile-friendly pages get an organic ranking boost in Google. Currently, AMP results are delivered as a cluster in a carousel at the top of a search results page. Later this year, within Google's mobile search results AMP pages will be indicated with a small grey circle with a white lightning bolt.

In advance of AMP expanding in Google Search, over the next few weeks Google is posting pointers to help businesses "AMPlify" their websites. Follow or post with the #AMPlify hashtag on Google+ and Twitter for the tips and conversations.

As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.

Get your team up to speed in the #AMPlify age. Here's a primer on the AMP opportunity. We outline:

What AMP is
Who AMP is for
The problems AMP solves
And the SEO's toolbox for page speed optimization

Monday, August 22, 2016

EzSEO Newsletter #353 - Optimizing for Google's RankBrain

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EzSEO Newsletter #353 - Optimizing for Google's RankBrain

http://ezseonews.com

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IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

It's raining here in North Wales! In case you missed my last couple of newsletters, I have moved. Having lived for the last 18+ years (I don't remember exactly how many) in Spain, I've moved back to the UK with my wife and kids. My wife and kids are Spanish, so it's possibly a bigger adjustment for them than it is for me.

Just about everyone asks me if I am crazy, but my response is simple. Spain can be a great place to go on holiday, but it's not alway a great place to live and work.

With rain outside, I decided to write a newsletter today.

In this issue:

1. Optimize for Google's RankBrain

Have you heard about RankBrain? If you are building websites, you should have as it is now the third most important ranking signal at Google. If you want to learn more about RankBrain, and also what the other two "signals" are, then read my new article on the site:

http://ezseonews.com/seo-tips/google-rankbrain-optimization/

Please leave your thoughts or comments in the comment section on that page.

2. Do Outbound Links Help in SEO?

One of the factors that I have worked into my own SEO efforts is to link out to authority sites, where it makes sense to do so. It's common sense that this is a good idea for your visitors, but is it a good idea for you? Google have denied that it can influence web page rankings, but not everyone agrees. Here is an interesting article, with experimental results that are at odds with what Google have been telling us:

https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/

3. TubeBuddy

Do you create Youtube videos? If so, you might be interested in a browser plugin called TubeBuddy. There are free and paid versions. I am currently testing the former and found it to be very useful. I am not in any way affiliated with this product but do recommend you check it out if you are a video marketer. If you use the paid version, please let me know what premium features you like most and make the upgrade worth the cost to you.

Tubebuddy can found at https://www.tubebuddy.com/

4. Udemy $10 Sale Now On

If there is anything you want to learn, now is a great time. Udemy have just started a $10 sale where you can get most Udemy courses for just $10. Here is a link to explore the courses for yourself.

http://ezseonews.com/10UDEMY

That's all for now.

Have a great week.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zEycnJyszGw=

Wednesday, August 17, 2016

Keyword Planner Woes Got You Down? Our Favorite Keyword Research Tools Fill the Void

SEO Newsletter | Vol 147 | August 17, 2016

This Month's News

Hot Topic
Google Keyword Planner Decreases Usefulness for Some, Plus Alternative Research Tools We Love

The Google AdWords Keyword Planner usually tops those lists of best tools for keyword research. But recent Google policy changes are limiting its usefulness. Read a recap of changes to Keyword Planner's functionality, including:

Unpredictable grouping of data for keyword variations, such as plural/singular and synonyms
Throttling of keyword search volume data for AdWords accounts with low spend or high tool usage

We also line up other free and paid keyword research tools that BCI staff rely on.

Feature
Ready to Invest in Social Media Software? Comparing Social Media Tools

Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events?

Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics. After doing myriad trials with companies including Sprout Social, Quintly, Simply Measured, Datapine and Nuvi, we collected the answers to questions that allowed us to compare the marketplace of options for social media software:

How much does social media software cost and what features are included?
What social networks are tracked and is Google Analytics integrated?
Can I access historical data that existed before we started using the software?

Back to Basics
The Always Up-to-Date SEO Checklist

When you search, do you find exactly what you're looking for the first time?

In Bruce Clay, Inc.'s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

While this checklist isn't exhaustive (although it's constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects. Read on for:

A to-do list or basic audit outline to pass around to your team, covering the tasks our analysts do for our own clients
Fresh updates that reflect evolving search engine guidelines and technologies
New sections on mobile optimization and AMP, updates to meta tag length, social markup, content freshness, and E-A-T signals

EzSEO Newsletter - Wordpress Security

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EzSEO Newsletter - Wordpress Security

http://ezseonews.com

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IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

Did you know that an estimated 37,000 Websites get hacked every day..

..it's also estimated that only 44% of your website traffic is from real people. The other 56% comes from bots, scrapers, hacking tools and spammers. Website hacking is common, and one top internet security company has been fixing 500 website infections a day in the first quarter of 2016, and 78% of those sites were Wordpress websites. How confident are you that your website is safe?

A lot of new webmasters think that no-one would bother hacking their relatively new, under the radar site. What they don't realise is that hackers don't need established websites to carry out their dastardly deeds. Any website will do, and the easier it is to hack into the better! Hackers will often use software bots that go out looking for vulnerable Wordpress websites. It'll be the mom & pop or hobby sites that haven't taken security seriously.

The good news is that Wordpress is a secure platform. The bad news is that the webmasters that run these Wordpress websites often do things that make the website insecure. How would you like to know the loopholes that hackers use, and be able to plug them, without the need to pay out big bucks to someone else, or buy expensive Wordpress security plugins?

I have been consistently asked about Wordpress security by students of my courses, and subscribers to my newsletter. I thought it was about time I created a comprehensive, yet easy to follow course on securing a Wordpress website using nothing but free tools. It was approved yesterday, and is now available on Udemy.

The course has three main goals:
1. To educate webmasters so they understand where security problems can arise, and therefore avoid them.
2. To teach webmasters to safely apply various security measures to their site, to make it virtually hack-proof.
3. To teach all this to all technical abilities, from absolute beginner to seasoned pro.

Since the course is new, I've priced it at just $20, and am offering a 50% discount coupon to students on my other courses and newsletter subscribers. However, the course price WILL go up later this month so this offer won't last long. If you check my ezSEONews website, you will see that website visitors are only offered a 30% discount.

The course is for anyone that owns a Wordpress website, and wants to secure it against hackers. You can read more details about the course here:

https://www.udemy.com/wordpress-security-stop-hackers/?couponCode=RELEASE10

Note: That link has the 50% off coupon embedded in it.

That's all for now.

Have a great weekend.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zEycLKwcLMw=

Wednesday, July 27, 2016

Building a Digital Marketing Team? Hiring Interview Questions to Find 4 Types of Specialists

SEO Newsletter | Vol 146 | July 27, 2016

This Month's News

Feature
Building Your Digital Marketing Team? Hiring Interview Questions for SEM, SEO, Social Media and Content Specialists

For the marketing director or manager in hiring mode, we've compiled a list of high-level interview questions for paid search, organic search, social media and content specialists. We hope you find them helpful in identifying qualified candidates in each digital marketing specialty.

Back to Basics
Advanced Search Operators for Power Searching and SEO Research

When you search, do you find exactly what you're looking for the first time?

Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?

If not, it's time to raise your search skills. Advanced search engine operators for Google, Bing and Yahoo let you filter results from the search engine results in order to do SEO research or to shortcut to the result you're looking for.