| | Hot Topic
Google Keyword Planner Decreases Usefulness for Some, Plus Alternative Research Tools We Love
| | | The Google AdWords Keyword Planner usually tops those lists of best tools for keyword research. But recent Google policy changes are limiting its usefulness. Read a recap of changes to Keyword Planner's functionality, including: - Unpredictable grouping of data for keyword variations, such as plural/singular and synonyms
- Throttling of keyword search volume data for AdWords accounts with low spend or high tool usage
We also line up other free and paid keyword research tools that BCI staff rely on. Read More | | | Feature
Ready to Invest in Social Media Software? Comparing Social Media Tools
| | | Is your company ready to invest in social media tools? Do you want something that monitors fans, followers, shares, mentions and more across every social network, tracked over time? Could you use a platform that tracks clicks to a site and conversion events? Last year, that was the situation we found ourselves in — looking for social media software that could help us better track our key metrics. After doing myriad trials with companies including Sprout Social, Quintly, Simply Measured, Datapine and Nuvi, we collected the answers to questions that allowed us to compare the marketplace of options for social media software: - How much does social media software cost and what features are included?
- What social networks are tracked and is Google Analytics integrated?
- Can I access historical data that existed before we started using the software?
Read More | | | Back to Basics
The Always Up-to-Date SEO Checklist
| | | When you search, do you find exactly what you're looking for the first time? In Bruce Clay, Inc.'s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline. While this checklist isn't exhaustive (although it's constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects. Read on for: - A to-do list or basic audit outline to pass around to your team, covering the tasks our analysts do for our own clients
- Fresh updates that reflect evolving search engine guidelines and technologies
- New sections on mobile optimization and AMP, updates to meta tag length, social markup, content freshness, and E-A-T signals
Read More | |       
What is Google PageRank, How is It Earned and Does it Matter in 2016
Tips for Getting the Most Out of Call-Only Ads in Google AdWords
How to Set Up Google Search Console Connect with us:      
|
No comments:
Post a Comment