What is your brand identity and why does it matter to SEO?

Learn what brand identity is, its connection to SEO and how to develop one through brand research...

Hi friend,   New on the Bruce Clay Blog is What Is Your Brand Identity and Why Does It Matter to SEO?   A strong brand identity is important for many reasons, like: It represents your business values. It establishes how you interact with your audience (and how you are perceived by that audience). It provides guidelines on how to build an authoritative website. While it might be intangible (for the most part), brand identity is critical to the success of your business — and even to your position in the search results.   This article explains what a brand is and its connection to SEO, plus how you can develop an identity by conducting brand research.   Here you go: bit.ly/3XPZ5Vh   Best to you,   Bruce   Share our SEO insights! Know someone who would benefit from expert SEO tips, best practices and advice? Tell them to subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog   BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

The four things every company needs to succeed in SEO

What does it take to be successful in SEO? Here are four essential factors...

Hi friend,   Today on the Bruce Clay Blog I posted The 4 Critical Things Companies Need for SEO Success.   There's a lot that goes into a successful SEO program — departments and stakeholders must work together to ensure your website is optimized and bringing in traffic.   So what does it take to succeed? I can think of four essential things, and I explain what they are in this article.   Here you go: bit.ly/46Nfz4D   Best to you,   Bruce   Check out our latest e-book Need help with Google Analytics 4 and how to set it up? Our new e-book "Google Analytics 4: What It Is and How To Get Started" is exactly what you need. Get your free copy here.   BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

The right content types and goals for your marketing

Learn about the common content types used in marketing and how to leverage SEO strategies to maximize their impact...

Hi friend,   Kicking off the week on the Bruce Clay Blog is Content Types and Goals: Find the Right Fit for Your Marketing.   There are a variety of ways to create quality content that engages with your audience AND demonstrates to search engines that you should be considered a trusted authority. But some content types are more effective than others, depending on what your goals are.   This article defines the most common types of content used in marketing and the business goals they drive. Review each one and determine which types are the best fit for you.   Here you go: bit.ly/3D6pyED   Best to you,   Bruce   Share our expert SEO insights with someone who would benefit Tell them to subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog   BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

The what, why and how of competitor research

This overview of competitor research explains what it is, why it's important to SEO and how to utilize it for your SEO strategy...

Hi friend,   The newest article on the Bruce Clay Blog is Competitor Research for SEO: What, Why, How.   I always say that the goal of SEO is to beat the competition, not the algorithm. If you want to know what it takes to rank for your desired keywords, understanding your competitors is a key step.   This post gives you a digestible overview of what competitor research is, why it's valuable for SEO and how you can utilize it to build a successful SEO strategy.   Here you go: bit.ly/3JGkmLd   Best to you,   Bruce   BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences